Senior Social Media Manager

• Nov 2022 - Present

Digital Strategist

• Jun 2021 - Nov 2022

Specialist, Donor Retention and Cultivation

• 2020 - 2021

• Planned, implemented and executed email and direct mail marketing campaigns to drive engagement and fundraising with more than 2 million consumers • Collaborate with agency partners on strategies to optimize messaging, segmentation and direct response tactics • Report on and analyze email interactions and revenue • Planned, implemented and executed email and direct mail marketing campaigns to drive engagement and fundraising with more than 2 million consumers • Collaborate with agency partners on strategies to optimize messaging, segmentation and direct response tactics • Report on and analyze email interactions and revenue

Audience and Social Media Manager

• 2018 - 2020

• Wrote accurate, engaging and brand-appropriate social media posts and threads on verticals across branded social media pages (Facebook, Twitter, Instagram and LinkedIn).• Created social media strategies for each live journalistic event. • Made analytics-based posting decisions using insights from audience development tools.• Stayed abreast of social media best practices and trends in digital news and infusing those ideas into content. • Wrote accurate, engaging and brand-appropriate social media posts and threads on verticals across branded social media pages (Facebook, Twitter, Instagram and LinkedIn).• Created social media strategies for each live journalistic event. • Made analytics-based posting decisions using insights from audience development tools.• Stayed abreast of social media best practices and trends in digital news and infusing those ideas into content.

Marketing and Event Manager

• 2018 - 2018

• Planned and executed all local events by coordinating vendors, managing clients and promoting ticket sales.• Coordinated event content including speakers, video presentations, interactive programming and sponsor activations.• Enabled sponsorship sales by consulting with clients and creating post-event recaps detailing event marketing reach.• Market events through writing content, social media, video production and various local news outlets. • Manage SEO, paid advertising, and other outlets

Event Coordinator for DC Inno

• 2016 - 2018

• Planned and executed all local events by coordinating vendors, managing clients and promoting ticket sales.• Coordinated event content including speakers, video presentations, interactive programming and sponsor activations.• Enabled sponsorship sales by consulting with clients and creating post-event recaps detailing event marketing reach.• Marketed event through writing content, social media, and various local news outlets.

Associate

• May 2015 - Nov 2016

As an associate at TWG, I provided support to clients and collaborated with team members for all aspects of the event planning, marketing and execution process, including:• Developing event themes and designs• Managing timelines, budgets, staffing charts, meeting agendas and weekly status reports• Coordinating with team members and clients to create and manage all aspects of event marketing, including drafting and reviewing copy and design for a variety of marketing materials• Coordinating and executing transportation, staffing and production schedules• Drafting proposals and contracts in response to RFPs• Develop website templates for event marketing• Produce marketing materials for contracted clients

Late Night and Concert Chair

• Aug 2013 - May 2015

• Ran and organized University wide events such as homecoming concerts, annual fall and spring concerts, and smaller scale lawn concerts• Handled a budget over $200,000 with a board of students coming from student fees • Presided over a committee of twenty students who are apart of the planning and executing process of the events • Ran and organized University wide events such as homecoming concerts, annual fall and spring concerts, and smaller scale lawn concerts• Handled a budget over $200,000 with a board of students coming from student fees • Presided over a committee of twenty students who are apart of the planning and executing process of the events

Communications Intern

• May 2014 - Dec 2014

Volunteer Coordinator Intern

• May 2014 - Aug 2014

As the Volunteer Coordinator Intern I work to bring new faces into the mission of Wine to Water. This is done in various ways including recruiting and informing others about the trips Wine to Water takes to the 13 countries they build water wells in, organizing volunteer events, and attending events where wine to water is advocated. General responsibilities include accepting and informing volunteers who apply to partner with wine to water, answering emails, sending tshirts and packages, and completing a final project.