Experience

Oceania International

• United States
• International Trade and Development
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2018 - Mar 2020

  Lake Forest, California brand management - Launch brands, develop personas, voices, & styles for target audiences. analysis/reporting - Monitor KPIs, generate reports, and perform budget optimizations. social media - Create content for social media accounts, resulting in +30% overall engagement rate. Paid Social - Manage and create content for paid social media ads with A/B tested audiences and target CPAs for leads and sales. research - Skilled market researcher, work with various stakeholders to test new… Show more brand management - Launch brands, develop personas, voices, & styles for target audiences. analysis/reporting - Monitor KPIs, generate reports, and perform budget optimizations. social media - Create content for social media accounts, resulting in +30% overall engagement rate. Paid Social - Manage and create content for paid social media ads with A/B tested audiences and target CPAs for leads and sales. research - Skilled market researcher, work with various stakeholders to test new products. affiliate - Communicate and coordinate with social media influencers to promote e-commerce products on their channels. Seo - Manage and implement strategies for on-page and off-page SEO, resulting in 300% growth in search visibility. ppc - Optimize Google Ads for B2B account increasing number & quality of leads and +250% ROI. e-commerce - Develop and manage e-commerce website and optimized Amazon product listings. web design UX/UI - Design and build multiple responsive websites from the ground up for B2C and B2B lines of business. Optimize with A/B testing. Email - Build email lists and develop campaigns and automations for newsletters and sales announcements; average open rate of 30% and CTR of 20%. Graphic design - Produce graphics for display ads and other marketing materials. Develop visual identity and style guides for various brands. copywriting - Write and optimize copy for product listings, ads, websites, and social media. Show less



Pyntail

• United States
• Computer Games
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2018 - Aug 2018

  Santa Monica, CA Used Google Ads to drive 68% of downloads and 92% of user registrations for new app. Setup and managed social media accounts. Ran Facebook Ads to drive app downloads. Developed and implemented email automation strategy to steer users down the sales funnel. Managed customer service using Intercom. Maintained WordPress website, designed pages and wrote copy.



American Plumb Method

• Marketing Manager

  • Jan 2017 - Jan 2018

  Northridge, CA Designed WordPress website for plumber built around local SEO. Setup social media and planned strategy for company.



MVC Agency

• Vietnam
• Marketing Services
• 1 - 100 Employee

• Assistant Marketing Manager

  • Feb 2016 - Sep 2016

  Sherman Oaks, CA Developed and implemented content calendars for online engagement to maintain social media experiences for clients’ brands, generating a positive rate of growth in likes/followers. Performed in depth market research such as industry, competitive, internal brand auditing, and SWOT analyses to develop overall strategy for clients’ brands. Devised tag lines, value propositions, positioning statements, relevant keywords and hashtags, and website/social media copy. Prepared RFP deliverables… Show more Developed and implemented content calendars for online engagement to maintain social media experiences for clients’ brands, generating a positive rate of growth in likes/followers. Performed in depth market research such as industry, competitive, internal brand auditing, and SWOT analyses to develop overall strategy for clients’ brands. Devised tag lines, value propositions, positioning statements, relevant keywords and hashtags, and website/social media copy. Prepared RFP deliverables for new clientele, resulting in nearly 100% of extended contracts. Led presentations and made marketing recommendation to senior managers & design team. Show less



Matt Diffee - Cartoonist, Author

• Marketing Design and IT Assistant

  • May 2014 - Apr 2015

  Established social media campaign across multiple channels to generate exposure for artist. Digitally optimized artwork for web. Provided IT consult and set up of computer equipment vital to business operations. Developed e-commerce business enabling online sales of artwork for new source of revenue.



FuturSpace

• United States
• Software Development

• Owner Operator

  • May 2012 - Jun 2014

  burbank, california Started IT solutions business for home theatre and home office consumer electronics. Targeted clientele with small-scale needs by offering in-home services at affordable rate.



Apple

• Indonesia
• Software Development
• 1 - 100 Employee

• Apple Retail Specialist

  • Mar 2011 - May 2013

  canoga park, california Built personal relationships with customers to strategically assess individual needs and present a personalized, complete solution of the products and services that best satisfy those needs, ensuring customer satisfaction. Instructed group and individual product/software training session that helped customers gain maximum value from their purchases, increasing brand loyalty, repeat visits, and word-of-mouth promotions by customers. Maintained visual displays and demo products on sales… Show more Built personal relationships with customers to strategically assess individual needs and present a personalized, complete solution of the products and services that best satisfy those needs, ensuring customer satisfaction. Instructed group and individual product/software training session that helped customers gain maximum value from their purchases, increasing brand loyalty, repeat visits, and word-of-mouth promotions by customers. Maintained visual displays and demo products on sales floor in accordance with Apple Store’s rigorous visual standards, facilitating an inviting atmosphere that served to increase store’s overall foot traffic. Troubleshot minor technical issues on sales floor, curbing unnecessary Genius Bar appointments, thereby improving customer satisfaction by alleviating wait times for technical support. Show less



Digital Illustrator/Animator

• Independent Illustrator, animator, designer, and digital FX artist

  • Jun 2009 - Mar 2011

  burbank, california Hired independently for various projects including branding design, production design, and computer animation. Built professional portfolio website to promote my artwork.



The Gotham Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Max & Monkey (Animated TV Series Development)

  • Mar 2009 - Jan 2011

  Burbank, California Developed animated short that caught attention of Hollywood producer/writer and his agent who wanted to pitch it to TV networks. Prepared written and visual materials for pitch meetings with TV networks and production companies including MTV, SpikeTV, and Cartoon Network. Received production backing from The Cookie Jar Company.