Experience

JAMI

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jul 2021 - Present

  - Brand, communication and media strategy in digital 360. - Preparation of integrated campaigns: support in regular content, non-standard integrations with influencers, in e-commerce and in other commnication channels. - Maintaining regular content in social: compiling guides, preparing content plans and blogging projects. - Building processes, procedures within the creative department (25 full-time specialists and 15 permanent freelancers). Building an effective project traffic system. - Leading production processes. Briefing of contractors, organization of photo & video shoots. - Tender presentations and their pitching. - Conducting joint workshops and creative sessions with agency’s clients. - Trendwatching. A selection of industry trends for the agency team and their presentation to clients. Clients: Lexus, Skoda, Huawei, Freedom Finance, Bonduelle, Greenfield, Rive Gauche, Citibank, H&M, L'Oréal (Maybelline, Clarins, Garnier, Vichy), Gazprom-Media (Yappy, Premier), PIK (Forma), Geely, Haval (TANK), Frutonanya. Show less



Segmento / RuTarget

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Lead content marketing manager

  • Aug 2020 - Jul 2021

  - Development and implementation of the marketing content of the b2b-strategy in various digital channels. - Preparation of content and media plans: articles and texts of newsletters, interviews, checklists and analytical reports. - Content support for platform products: data-driven programmatics, BrandFormance Ozon trade campaigns and researches. - Conducting webinars of the Segmento Pro project and the O2O club: searching for and pitching speakers, preparing presentations for platform representatives. - Analysis of campaigns on the Segmento platform: collecting case studies for a company site/blog and writing presentations for Segmento speakers at various events. Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Creative lead

  • Feb 2019 - Mar 2020

  - Creative strategy across all digital channels - Coming up with ideas for digital, IMC and data driven campaigns - Content making for SMM-campaigns, influencers, content plans, activations, special projects, landings, mobile apps, DCO and chat-bots. - Orienting, training, assigning, scheduling and coaching creative team. - Improving quality results by studying, evaluating, and re-designing processes. - Preparation of award-winning cases for local and international festivals. Achievements: Winning pitches for digital part of PepsiCo dairy business. Clients: Pepsico (Pepsi, Mirinda, Lipton, Agusha, Imunele, Chudo,), Nestle (Nespresso, Purina, Pro Plan, Felix), Fox, Volvo, Kotex. Awards: Case: How dogs save people. Purina. Silver Mercury 2020 Bronze in category «Best new brand development or increasing brand awareness, brand platforms» Shortlisted in «FMCG-campaign» и «Corporate social responsibility» Case: Nespresso Gourmet Weeks, launch in Russia. Silver Mercury 2020 Shortlisted in «Best execution of event-marketing campaign» and «Best events targeted on consumers» Case: «Creating a trusted service for girls and overcoming taboos» for Kotex / Kimberly-Clark Effie Russia 2020 Bronze in category «Media/Campaign with effective SMM use» MMA 2020 SMARTIES X and North America Awards Category: mCommerce - Bronze Category: Mobile Social - Silver Category: Promotion - Silver Category: Relationship Building / CRM - Gold Show less



TBWA\Moscow

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2016 - Feb 2019

  Building IMC campaigns for FMCG brands, finance, dark and pharm market. Developing creative ideas for interactive marketing, mobile and social media. Merging digital and non-digital functions in promo & activation and shopper marketing programs. Analyzing trends, new data, best practices keeping the agency with the times. Building strong relationship with clients to work efficiently on brands to produce the clients’ desired outcomes. Orienting, training, assigning, scheduling and coaching creative team. Improving quality results by studying, evaluating, and re-designing processes. Clients: Allianz, Black Star Burger, J&J (OneTouch, Janssen), Visa, Henkel, TCC, Efes, Philip Morris. Show less



e:mg Effective Marketing Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Creative Group Head

  • Jun 2015 - Jan 2016



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Creative Group Head

  • Mar 2011 - Apr 2015

  Leading and supervising of creative, production and designer teams. Participating in pitches. Developing integrated campaigns, creative ideas & concepts for promo/activations, digital, mobile, new media. Clients: Efes (Miller), Volkswagen group (SEAT), Allianz, Adidas, Diageo, British American Tobacco (Kent HD, Nanotek, Convertibles). Awards: IDEA 2015 Bronze in "Integrated promo campaign" / Miller. Behind the mask. Silver Mercury 2015 Silver in "Best use of nonstandard media in promo campaigns"/Miller. Behind the mask Golden Hammer 2015 Diploma in Media (Sponsorship & Branded Content) / Miller. Behind the mask. KIAF 2015 Shortlist in "Use of integrated media" / Miller. Behind the mask. Effie Awards Russia 2015 Shortlist in «Beer, wine, alcoholic beverages» / Miller. Behind the Mask. Effie Awards Russia 2015 Shortlist in "Media idea" / Miller. Behind the mask. KIAF 2014 Grand prix in Radio / Daylight by night for SEAT KIAF 2014 Gold in Sound Craft / Daylight by night for SEAT Minsk White Square 2014 Silver in Radio / Daylight by night for SEAT Minsk White Square 2014 Bronze in Interactive ads / SEAT Street Sound app Golden Drum 2014 Silver in Mobile / SEAT Street Sound app Red Apple 2014 Shortlist Digital advertising (tools) /Street Sound app Silver Mercury 2014 Shortlist in Best use of digital media / SEAT Street Sound app KIAF 2014 Shortlist in Digital&Mobile / SEAT Street Sound app IDEA 2014 Shortlist in Internet ads / SEAT Street Sound app Silver Mercury 2014 Shortlist in Best use of media / SEAT Street Sound app Golden Drum 2014 Shortlist in New or Innovative / SEAT Street Sound app Epica Awards 2014 Preselection in Mobile app / SEAT Street Sound app Epica Awards 2014 Preselection in mobile campaign / SEAT Street Sound app Red Apple 2013 Bronze in Social ads / SEAT Make it visible. Direct Hit 2013 Shortlist in Social campaign / SEAT Make it visible Show less



Cheil Worldwide

• South Korea
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • 2008 - 2011

  Clients: Samsung Electronics, Hankook, KT&G (Esse), Clients: Samsung Electronics, Hankook, KT&G (Esse),



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • May 2006 - Nov 2008

  Clients: MTS, Efes (Efes, Stariy Melnik), Baltica (0,3,7,9,Carlsberg), Mercedes-Benz, Visa, S7-Airlines, Wimm Bill Dann, Ingosstrakh, Nokia, Procter &Gamble (Lenor, Fairy, Pantene). Clients: MTS, Efes (Efes, Stariy Melnik), Baltica (0,3,7,9,Carlsberg), Mercedes-Benz, Visa, S7-Airlines, Wimm Bill Dann, Ingosstrakh, Nokia, Procter &Gamble (Lenor, Fairy, Pantene).



A.R.M.I.

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Nov 2004 - May 2006

  Clients: MDM-Bank, Sony, Lukoil, Scarlett. Clients: MDM-Bank, Sony, Lukoil, Scarlett.



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Mar 2002 - Sep 2002

  Clients: Biersdorf (Nivea), Reckitt Benckiser (Harpic), Visa, Champion, Nutricia Clients: Biersdorf (Nivea), Reckitt Benckiser (Harpic), Visa, Champion, Nutricia