User Acquisition Manager

• Aug 2023 - Present

User Acquisition Manager

• Nov 2022 - Jun 2023

- Fintech Mc Pay App promotion using Google ads, Facebook, TikTok networks. - Launching W2W, W2A advertising campaigns on Google Ads, Facebook, DV360 for fintech products. - Analytics and optimization of advertising campaigns based on CPI, CPL, ROMI using Google Analytics 4 and AppsFlyer. - A/B testing of creatives and hypotheses, working with the semantic core. - Setting up containers and events in Google Tag Manager. - Close collaboration with development and design departments. - Creating reports in Google Data Studio, working with the analytics department to create SQL-based reports. - Budget planning, advertising and creative reporting. Show less

Digital Marketing Manager

• Jul 2021 - Oct 2021

- Setting up and managing advertising campaigns in Google Ads, Yandex Direct, and Facebook Ads. - Configuring event tracking in Google Tag Manager (GTM). - Setting up the Pixel. - Working with analytics systems like Yandex Direct, Google Analytics, and Power BI. - Working with DV360. - Tracking through UTM parameters. - Audience management - remarketing, Lookalike Audiences (LAL), exclusions. - Processing and utilizing customer database. - Creating semantic core and negative keywords. - Building search campaigns using Excel, uploading and finalizing in Google Editor, Yandex Commander. - Launching advertising campaigns across CIS countries. - Generating new ideas and hypotheses and testing them. - Monitoring expenses and advertising budgets. - Analyzing advertising campaigns based on ROMI, ROI, LTV. - Effectively briefing designers for technical tasks. - Creating and connecting corporate accounts on Facebook and Instagram. - Ensuring account security. - Reporting. Meeting KPIs. Show less

Digital Marketing Manager

• May 2020 - Jul 2021

- Working with advertising systems Google Ads and Yandex Direct (Search, CPC, RSYA, Discovery, Video). - Campaign setup through Google Editor and Yandex Commander. - Creation and optimization of the semantic core. Gathering negative keywords. - Working with Facebook Ads (Lead Generation, Traffic, Reach, Conversions, Messages, Engagement). - VKontakte, Odnoklassniki (Audience parsing in Target Hunter. Traffic to groups and website conversions). - Working with analytics systems Yandex.Metrica, Google Analytics (Conversion setup, audience creation, report generation). - Working with UTM parameters. - Working with customer databases, remarketing, Lookalike Audiences (LAL), exclusions. - Conversion setup through Google Tag Manager (GTM). - Creating chatbots in Bothelp. Scriptwriting and optimization of bot performance. - Managing B2B and B2C projects for the company. - Creating and managing advertising campaigns for clients of the company. - Working with editorial content promotion. - Working with BY, UA, KZ markets. - Budget planning and allocation across advertising accounts. - Budget allocation across channels. - Testing new advertising ideas and analyzing results. - Creating advertising creatives. Active collaboration with designers. - Creating advertising texts and headlines. - Training interns. Task allocation and progress tracking. - Reporting. - Achieving set KPIs. Show less

Digital Marketing Manager

• Aug 2019 - May 2020

- Managing advertising campaigns in Google Ads, Yandex Direct, Facebook Ads, and VKontakte. - Creating the semantic core and negative keyword lists. - Working with the company's target audiences, Lookalike Audiences (LAL), remarketing. - Promoting company publications on Facebook and increasing user engagement. - Lead generation using quick application forms on Facebook. - Working with chatbots in Bothelp. - Creating advertising creatives. - Crafting compelling ad copy. - Analyzing competitors of the company and their customers. - Optimizing advertising campaigns for effectiveness. - Financial control and budget management. - Weekly reporting. Achieving KPIs. Show less