Alexey Danshin

Chief Executive Officer at DV Group
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU
Languages
  • English Full professional proficiency
  • Russian Native or bilingual proficiency

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Aleksei Maslov

15 June 2020 Subject line: Alexey Danshin – Reference letter Dear Sirs, I am writing to recommend Alexey. I started cooperating and interacting with Alexey when We both worked at the American Express and later when I established the Association National Payment Council (NPC) in Russia in 2011 to develop the payment industry in Russia (I was the first Chief Executive), to promote new payment products, initiate and launch market researches to support the industry players. https://www.paymentcouncil.ru/ Alexey is a well known payment and banking industry experts in Russia with a huge experience in ECom business. As well, he is a pleasure to work with. Alexey is trustful, cheerful in the face of challenging situations and daunting deadlines and always available to lend a hand to others when necessary. Rarely do you come across someone who is talented at both big strategic ideas and executing the small details — Alexey is just that person. I highly recommend Alexey as a great payment and ECom executive, who can an asset to any organization. Please do not hesitate to be in touch if you have any questions. Best regards, Aleksei Maslov Deputy GM of the JCB International Eurasia LLC, SWIFT Users Group Chairperson in Russia, Co-chairperson of the Payment Systems Committee of the Association of banks of Russia, Member of the Digital financial technology commission of the Chamber of Commerce and Industry of the Russian Federation.

Yulianna Sokolovskaya

I've been working with Alexei at Ozon megamarket and we have had several mutual projects dealing with the same partners. Alexei has very well developed communication skills and is a very good team player. He is customer oriented, dependable and pro-active. He had achieved very impressive results in his area of responsibility and established very goof relationship with his customers. Besides that Alexei has charming personality and I was very glad to work together with him.

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Experience

    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Apr 2018 - Present

      Helping global brands grow ecommerce sales faster. DV Group is DATA MarTech startup and a performance agency that focuses on increasing online sales for large corporations. We analyze e-commerce check and cookies data, build predictive models, and predict the likelihood of purchase for specific brand products. We offer a proprietary CDP platform that allows you to collect and analyze cookie and check data in e-commerce. It connecs to store data in e-commerce via FDO and directly. We provide self-written predictive models that allow you to calculate the probability of buying a specific product or brand within 21 days. Our team offers 10 years of experience in e-commerce, including traffic management and analysis. Main areas of activity: performance marketing, programmatic, display advertising, price platforms, contextual advertising, social networks, in-depth analytics based on the campaign results. We create and implement performance strategies for large international brands in e-commerce. We introduce new technological products to the Russian market to increase the effectiveness of our clients' advertising campaigns. Show less

    • Russian Federation
    • Technology, Information and Internet
    • 700 & Above Employee
    • Corporate Business Development Director
      • Dec 2015 - Mar 2018

      Digital business development, Loyalty programs expert

    • Head of Corporate Business Development Department
      • Oct 2014 - Dec 2015

      - advertising on Ozon.ru- loyalty programs integrations- b2b sales- gift certificates

    • Head of Corporate Sales & Gift Cards
      • Jan 2012 - Oct 2014

      - Plan business development and control strategy - Manage key B2B and Gift Certificates projects- Manage special commercial projects- Monitor managers’ activities on clients’ portfolio - Control timing and quality of provided services- Evaluate projects’ results and develop actions to improve the quality- Negotiate with key customers and partners on the top-level- Control promotion through internal and external channels- Internal processes optimization- Budget control- Organize close cooperation of the Department with company’s key business groupsKey Achievements:- Has increased Gift Cards annual sales by more than 3 times- Has created a revolutionary product for BTL- and promo- market - Has launched Sberbank “SPASIBO” project on OZON.ru and has boosted sales beyond expectations- Has launched number of strategic projects for OZON.ru Show less

    • Acting Head of B2B division
      • Aug 2011 - Dec 2011

      - Control customer acquisition and retention programs - Plan the whole marketing communications strategy incl. advertising- Develop third-party sales channels and motivational schemes for partners- KPI’s and marketing performance analysis- Deal structuring, financial models preparation and review - Develop and train sales team, team skills development- Work out sales targets for each business segment- Elaborate tools for B2B sales process - Attract new large volume of business - Implement marketing campaigns: e-commerce, direct promo, cross-promotions, telesales, external direct mailing, etc.- Plan participation of b2b managers in exhibitions and conferencesKey Achievements:- Business has been steadily growing by more than 100 per cent annually- Has launched loyalty programs and prize promotion campaigns with major players at the following markets: FMCG, Banking, Pharma, Logistic, Digital, BTL & Promo agencies- Significant position on FMCG and digital markets has been achieved as a result of focus on special projects and launch of customer loyalty programs - Has optimized contract work, has implemented automated systems for ordering and invoicing- Has assembled full and effective team for B2B and Certificates business areas- Has started cooperation with international players to implement loyalty programs- Has designed the scheme of interaction between Certificates and B2B business areas, which has significantly improved Certificates results Show less

    • Business Development Manager, B2B
      • Mar 2011 - Aug 2011

      - Segment client base, design a strategy for business area development, outline channels to attract and promote- Division strategy development, strategic business analysis - Team skills development- Internal processes optimization

    • Project and Account Development Manager
      • May 2010 - Mar 2011

      - Competition market analysis, monitoring new competitive T&E management products solutions launch - Managing Product Development projects, holding communications with partners and consultants, project analyzing, planning and developing of specifications jointly with foreign project managers- Developing relationship and managing own Customer portfolio including multinational accounts in regard to key drivers in order to hit monthly business targets- Approach targeted and existing multinational clients for commercial negotiations (strategic selling) & sign contracts for using American Express products - Utilizing all opportunities to gain new business from Large National customers by processing the leads from various American Express sales channels- Providing full analysis of the leads - Active communication with the American Express HQ colleagues with regards to the Customer managementKey Achievements:- Has launched of new product – Business Travel Account in Russian Rubles- Has enlarged portfolio of new clients from 5 to more than 40 within 7 months- Has attracted 5 new clients with overall annual turnover of $9mln within 7 months- Has driven 7 clients to the final phase with potential charge volume of $13mln - Has improved negotiations skills on senior management level (VP, General Managers, Directors)- Has developed American Express products presentation decks- Has created new contacts with partners for providing innovative approaches - Has developed new ways of presentation of American Express products value, designed new joint presentations and tactics with key partners in Russia Show less

    • Project Coordinator
      • Jun 2009 - May 2010

      - Creating analytical reports, marketing researches, reporting systems for Operational and Sales Departments- Analyzing list of GCG, GCC and Multinational clients, identifying potential clients and new business areas- Preparing reports of key bank’s activities for senior management - Creating internal bank’s procedures and policies, organizing trainings for different Departments- Responsible for creating and testing BCP, controlling progress of execution- Supporting IT-projects, controlling dates and quality, setting priorities for IT-team- Signing agreements with counterparts- Establishing high level communication with foreign project managers- Direct participation in planning, developing and controlling of main bank’s NPD projects Show less

Education

  • State University — Higher School of Economics
    Master, Project Management
    2008 - 2010
  • Государственный Университет - Высшая Школа Экономики
    Bachelor, General Management
    2004 - 2008

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