Alexandra Hesse
Brand Marketing Consultant at GP3 Partners- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Christianna Pally (she/her/hers)
Alexandra brought a key sense of direction and leadership to our team. I worked with Alex for almost a year on one of our agency's major consumer accounts - which she led to success during her time here. Alex managed to keep the team on their toes - continually innovating and moving forward despite obstacles. She was clever with budgets, a wiz a talent negotiations and always advocated for progress in social media – despite the brand’s hesitancy towards it (and as I am a digital strategist – that was very much appreciated). Highly recommend Alex for any team – pleasure to work with and always gets things done.
Dominic Loneragan
Alexandra has been a pleasure to work for. From photographing large scale events such as the Myer fashion show to smaller launches, in any event that has come around, her eye for detail, specific directions along with detailed briefs give me the confidents to work to my full potential without any confusion. She has always then produced credible marketing material which she forwards to me. I would always recommend her!!!!
Christianna Pally (she/her/hers)
Alexandra brought a key sense of direction and leadership to our team. I worked with Alex for almost a year on one of our agency's major consumer accounts - which she led to success during her time here. Alex managed to keep the team on their toes - continually innovating and moving forward despite obstacles. She was clever with budgets, a wiz a talent negotiations and always advocated for progress in social media – despite the brand’s hesitancy towards it (and as I am a digital strategist – that was very much appreciated). Highly recommend Alex for any team – pleasure to work with and always gets things done.
Dominic Loneragan
Alexandra has been a pleasure to work for. From photographing large scale events such as the Myer fashion show to smaller launches, in any event that has come around, her eye for detail, specific directions along with detailed briefs give me the confidents to work to my full potential without any confusion. She has always then produced credible marketing material which she forwards to me. I would always recommend her!!!!
Christianna Pally (she/her/hers)
Alexandra brought a key sense of direction and leadership to our team. I worked with Alex for almost a year on one of our agency's major consumer accounts - which she led to success during her time here. Alex managed to keep the team on their toes - continually innovating and moving forward despite obstacles. She was clever with budgets, a wiz a talent negotiations and always advocated for progress in social media – despite the brand’s hesitancy towards it (and as I am a digital strategist – that was very much appreciated). Highly recommend Alex for any team – pleasure to work with and always gets things done.
Dominic Loneragan
Alexandra has been a pleasure to work for. From photographing large scale events such as the Myer fashion show to smaller launches, in any event that has come around, her eye for detail, specific directions along with detailed briefs give me the confidents to work to my full potential without any confusion. She has always then produced credible marketing material which she forwards to me. I would always recommend her!!!!
Christianna Pally (she/her/hers)
Alexandra brought a key sense of direction and leadership to our team. I worked with Alex for almost a year on one of our agency's major consumer accounts - which she led to success during her time here. Alex managed to keep the team on their toes - continually innovating and moving forward despite obstacles. She was clever with budgets, a wiz a talent negotiations and always advocated for progress in social media – despite the brand’s hesitancy towards it (and as I am a digital strategist – that was very much appreciated). Highly recommend Alex for any team – pleasure to work with and always gets things done.
Dominic Loneragan
Alexandra has been a pleasure to work for. From photographing large scale events such as the Myer fashion show to smaller launches, in any event that has come around, her eye for detail, specific directions along with detailed briefs give me the confidents to work to my full potential without any confusion. She has always then produced credible marketing material which she forwards to me. I would always recommend her!!!!
Experience
-
GP3 Partners
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Brand Marketing Consultant
-
Mar 2023 - Present
-
-
-
UHP
-
United States
-
Wellness and Fitness Services
-
1 - 100 Employee
-
Communications Director
-
Jan 2021 - Sep 2023
-
-
-
FitOps
-
United States
-
Philanthropic Fundraising Services
-
1 - 100 Employee
-
Communications Director
-
Nov 2020 - Sep 2023
-
-
-
PERFORMIX house
-
Greater New York City Area
-
Director Of Communications & Partnerships
-
Jan 2018 - Nov 2020
-
-
-
Consultant / Freelancer
-
New York
-
Integrated Marketing & Communications
-
Apr 2016 - Jan 2018
Independant consultant specializing in integrated communication strategy, content development & distribution, influencer strategy and engagement, social/digital integration, PR, messaging and paid media amplification. Recent projects include: • Developing an integrated communications plan for littleBits and providing strategic counsel • Driving new business for a creative agency and it's CEO through thought leadership and publicity • Identifying talent to feature in a… Show more Independant consultant specializing in integrated communication strategy, content development & distribution, influencer strategy and engagement, social/digital integration, PR, messaging and paid media amplification. Recent projects include: • Developing an integrated communications plan for littleBits and providing strategic counsel • Driving new business for a creative agency and it's CEO through thought leadership and publicity • Identifying talent to feature in a health/fitness app and managing the PR/comms strategy • Designing a female sports apparel line for a sports nutrition brand • Developing the structure for an integrated comms team at a CPG company and recruiting candidates Show less Independant consultant specializing in integrated communication strategy, content development & distribution, influencer strategy and engagement, social/digital integration, PR, messaging and paid media amplification. Recent projects include: • Developing an integrated communications plan for littleBits and providing strategic counsel • Driving new business for a creative agency and it's CEO through thought leadership and publicity • Identifying talent to feature in a… Show more Independant consultant specializing in integrated communication strategy, content development & distribution, influencer strategy and engagement, social/digital integration, PR, messaging and paid media amplification. Recent projects include: • Developing an integrated communications plan for littleBits and providing strategic counsel • Driving new business for a creative agency and it's CEO through thought leadership and publicity • Identifying talent to feature in a health/fitness app and managing the PR/comms strategy • Designing a female sports apparel line for a sports nutrition brand • Developing the structure for an integrated comms team at a CPG company and recruiting candidates Show less
-
-
-
Cohn & Wolfe
-
United States
-
Public Relations and Communications Services
-
100 - 200 Employee
-
Vice President, Consumer Practice
-
Jun 2015 - Jul 2016
Vice President at integrated communications agency Cohn & Wolfe overseeing brand strategy, digital and social media, events, influencer/celebrity relations and consumer media relations across multiple teams for clients including The J.M. Smucker Company and Alcon DAILIES TOTAL1 contact lenses. Vice President at integrated communications agency Cohn & Wolfe overseeing brand strategy, digital and social media, events, influencer/celebrity relations and consumer media relations across multiple teams for clients including The J.M. Smucker Company and Alcon DAILIES TOTAL1 contact lenses.
-
-
-
Burson-Marsteller
-
United States
-
Public Relations and Communications Services
-
500 - 600 Employee
-
Manager
-
Nov 2013 - Jun 2015
Operated as Account Manager on a number of accounts including Staples, Sony, MetLife and Bank of America. Developed and led a multi-million dollar back to school campaign for Staples leveraging their tour sponsorship of Katy Perry's North American Prismatic World Tour. The program raised over $2.5M to help fund classroom projects and generated over 1.1 billion in earned media impressions, 1.2 billion in digital impressions and 50,000 social mentions of the #MakeRoarHappen campaign… Show more Operated as Account Manager on a number of accounts including Staples, Sony, MetLife and Bank of America. Developed and led a multi-million dollar back to school campaign for Staples leveraging their tour sponsorship of Katy Perry's North American Prismatic World Tour. The program raised over $2.5M to help fund classroom projects and generated over 1.1 billion in earned media impressions, 1.2 billion in digital impressions and 50,000 social mentions of the #MakeRoarHappen campaign hashtag.
-
-
Head of Brand Marketing
-
Jan 2007 - Oct 2013
Managed a team of five ensuring the profitability of the Brands Practice reporting directly into the CEO. Evaluated and managed new strategic business opportunities. Operated as client lead on accounts including Tourism Australia, LG Electronics, Beam Global Spirits and Virgin Atlantic. Raised mainstream awareness of Skinnygirl Cocktails in Australia by executing a successful publicity tour and launch event with celebrity creator Bethenny Frankel.
-
-
-
ONELife Retreats
-
Sydney, Australia
-
Co-Founder
-
Jan 2011 - Sep 2013
Developed the concept and branding for a meditation retreat business including logo and website design. Grew the business through marketing, social and PR. http://stillnessproject.com/retreats/ http://www.traveller.com.au/onelife-retreat-bali-zen-and-the-art-of-switching-off-29xbr Developed the concept and branding for a meditation retreat business including logo and website design. Grew the business through marketing, social and PR. http://stillnessproject.com/retreats/ http://www.traveller.com.au/onelife-retreat-bali-zen-and-the-art-of-switching-off-29xbr
-
-
-
Cosway Australia
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Client Executive
-
Jan 2006 - Dec 2006
Responsibilities included media list management, media training, event management, writing, office duties. Responsibilities included media list management, media training, event management, writing, office duties.
-
-
Education
-
2000 - 2003
University of New South Wales
Bachelor of Arts (B.A.), Communication and Media Studies -
Sceggs Darlinghurst
Community
