Alex Butler
Co-Founder at Foundry3- Claim this Profile
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Topline Score
Bio
Kai Gait
I always find working with Alex challenging - I mean this in a positive way as well! Alex has continually challenged us and our programmes to deliver the best solutions for patients. In working together, we have continually pushed each other to focus on healthcare technologies that people want to use, don't cause confusion but give clarity to the user when then need it, give the best user-experience and ultimately scale to help as many people as possible. The team that Alex built and led at The Earthworks were passionate and dedicated, often going beyond our expectations and that comes from his leadership. During meetings, the patient-focus was evident throughout, always looking at how patient outcomes could be improved and if he didn't feel it delivered this, the idea was stopped. The Earthworks under his leadership were separated our from run-of-the-mill healthcare digital agencies and this is why we chose them to develop some of our most challenging solutions. I cannot recommend Alex highly enough - we have collaborated over many years and I hope this will continue in the future.
Roseann Ward MCIPR
Alex has been a delight to work with at Janssen-Cilag. He is a rare breed - innately creative all rounder (market access, product marketing to communications) with a can do attitude. He has been a key modernising force in the communications department leading the company's digital and social media strategies and innovations. He is resolutely passionate about making a difference and - he does with great effect. I would not hesitate to recommend Alex in any capacity - and hope that we work together again.
Kai Gait
I always find working with Alex challenging - I mean this in a positive way as well! Alex has continually challenged us and our programmes to deliver the best solutions for patients. In working together, we have continually pushed each other to focus on healthcare technologies that people want to use, don't cause confusion but give clarity to the user when then need it, give the best user-experience and ultimately scale to help as many people as possible. The team that Alex built and led at The Earthworks were passionate and dedicated, often going beyond our expectations and that comes from his leadership. During meetings, the patient-focus was evident throughout, always looking at how patient outcomes could be improved and if he didn't feel it delivered this, the idea was stopped. The Earthworks under his leadership were separated our from run-of-the-mill healthcare digital agencies and this is why we chose them to develop some of our most challenging solutions. I cannot recommend Alex highly enough - we have collaborated over many years and I hope this will continue in the future.
Roseann Ward MCIPR
Alex has been a delight to work with at Janssen-Cilag. He is a rare breed - innately creative all rounder (market access, product marketing to communications) with a can do attitude. He has been a key modernising force in the communications department leading the company's digital and social media strategies and innovations. He is resolutely passionate about making a difference and - he does with great effect. I would not hesitate to recommend Alex in any capacity - and hope that we work together again.
Kai Gait
I always find working with Alex challenging - I mean this in a positive way as well! Alex has continually challenged us and our programmes to deliver the best solutions for patients. In working together, we have continually pushed each other to focus on healthcare technologies that people want to use, don't cause confusion but give clarity to the user when then need it, give the best user-experience and ultimately scale to help as many people as possible. The team that Alex built and led at The Earthworks were passionate and dedicated, often going beyond our expectations and that comes from his leadership. During meetings, the patient-focus was evident throughout, always looking at how patient outcomes could be improved and if he didn't feel it delivered this, the idea was stopped. The Earthworks under his leadership were separated our from run-of-the-mill healthcare digital agencies and this is why we chose them to develop some of our most challenging solutions. I cannot recommend Alex highly enough - we have collaborated over many years and I hope this will continue in the future.
Roseann Ward MCIPR
Alex has been a delight to work with at Janssen-Cilag. He is a rare breed - innately creative all rounder (market access, product marketing to communications) with a can do attitude. He has been a key modernising force in the communications department leading the company's digital and social media strategies and innovations. He is resolutely passionate about making a difference and - he does with great effect. I would not hesitate to recommend Alex in any capacity - and hope that we work together again.
Kai Gait
I always find working with Alex challenging - I mean this in a positive way as well! Alex has continually challenged us and our programmes to deliver the best solutions for patients. In working together, we have continually pushed each other to focus on healthcare technologies that people want to use, don't cause confusion but give clarity to the user when then need it, give the best user-experience and ultimately scale to help as many people as possible. The team that Alex built and led at The Earthworks were passionate and dedicated, often going beyond our expectations and that comes from his leadership. During meetings, the patient-focus was evident throughout, always looking at how patient outcomes could be improved and if he didn't feel it delivered this, the idea was stopped. The Earthworks under his leadership were separated our from run-of-the-mill healthcare digital agencies and this is why we chose them to develop some of our most challenging solutions. I cannot recommend Alex highly enough - we have collaborated over many years and I hope this will continue in the future.
Roseann Ward MCIPR
Alex has been a delight to work with at Janssen-Cilag. He is a rare breed - innately creative all rounder (market access, product marketing to communications) with a can do attitude. He has been a key modernising force in the communications department leading the company's digital and social media strategies and innovations. He is resolutely passionate about making a difference and - he does with great effect. I would not hesitate to recommend Alex in any capacity - and hope that we work together again.
Credentials
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Fellow of Chartered Institute of Marketing
Chartered Institute of Marketing (UK)Jun, 2017- Sep, 2024
Experience
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Foundry3
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United Kingdom
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Co-Founder
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Feb 2018 - Present
Healthcare communications agency built on the three pillars of science, creativity and innovation. Healthcare communications agency built on the three pillars of science, creativity and innovation.
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The Considered
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Advertising Services
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1 - 100 Employee
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Partner
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Sep 2021 - Present
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Digitally Sick
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United Kingdom
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Wellness and Fitness Services
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Co-Founder, Host & Contributer
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Oct 2011 - Present
Alex is co-founder, host and contributor of healthcare digital marketing’s earliest and most popular podcast regularly rated in the global top 20 business podcasts (podomatic). Digitally Sick is a podcast-driven thought leadership blog originally co-founded by Faisal Ahmed, Alex Butler and Andrew Spong. The original pod ran from October 2011 to August 2015 and restarted in February 2017. The line up now consists of Alex Butler, Faisal Ahmed and Kai Gait, with regular and special guests. Collectively, the founders felt that the health conversation lacked a space within which an informal, incisive and occasionally irreverent commentary on the issues of the moment could take place. The podcast’s emphasis is primarily focused on the sharing of the opinions of the hosts and their guest speakers as to the Pharmaceutical industry’s digital activities – what the industry is doing, what it isn’t doing, and what it could or should be doing. Show less
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The Wharton School
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United States
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Higher Education
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700 & Above Employee
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Wharton Future of Advertising Global Advisory Board Member
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Nov 2010 - Feb 2018
Alex is an invited member of the prestigious Wharton Future of Advertising Project. About The Future of Advertising Project: An explosion of new advertising models and channels has challenged the very definition of advertising. This could be the end of advertising as we know it. What will replace it? What new opportunities does this shift create and what new challenges does it present? There is a tremendous demand for rigorous and independent knowledge based on research and experience. This project and book looks at the future of advertising that is emerging from the interplay of emerging new media channels and a world in which consumers are in charge. Drawing upon a set of innovative experiments organized by the Wharton School’s SEI Center for Advanced Studies in Management and the insights of key stakeholders and experts from around the world, the project will provide fresh insights and new rules for the future of advertising Show less
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OPEN Health
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United Kingdom
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Business Consulting and Services
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200 - 300 Employee
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Partner
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Jul 2014 - Dec 2017
Alex was an equity partner in the OPEN Health Group and a member of the partnership leadership team with a focus when working across across the group on innovation, digital strategy and digital innovation digital healthcare and health technology and patient support. As a senior leader within OPENHealth he helped grow the company from 50 people in 2013 to 350 people when he left in 2017 Alex was an equity partner in the OPEN Health Group and a member of the partnership leadership team with a focus when working across across the group on innovation, digital strategy and digital innovation digital healthcare and health technology and patient support. As a senior leader within OPENHealth he helped grow the company from 50 people in 2013 to 350 people when he left in 2017
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The EarthWorks
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United States
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Environmental Services
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1 - 100 Employee
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Co-Founder and Managing Director
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Feb 2013 - Dec 2017
Alex co-founded The EarthWorks and built the company from start-up to 30 people, serving as sole Managing Director from 2015 until leaving at the end of 2017. Along the way he led many ground-breaking projects across a broad range of marketing strategy, innovation strategy and digital health and health technology and health data. He left the company as Agency of the year in 2017. Some of the awards won by The EarthWorks strategically designed and led by Alex when he was Managing Director: Excellence in patient support Nov 2017 PMEA The EarthWorks awarded PMEA Agency of the year 2017. Nov 2017 PMEA Digital Impact Awards: Best use of digital in the healthcare and pharmaceutical sector Oct 2017 . Innovation: Best use of New Technology Sep 2017 PM Society Innovation: Best use of new technology Sep 2017 PM Society Innovation: Novel thinking and creativity Sep 2017 PM Society Inspiration Award: MyAsthma Sep 2017 PM Society Patient Initiatives Award Sep 2017 PM Society Projects within healthcare partnerships: MyPAH Sep 2017 PM Society AXA PPP Health Tech Global Award Apr 2017 AXA PPP Healthcare. Show less
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Digital Healthcare Consultant
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Jan 2013 - Feb 2013
After The Social Moon became part of Aurora Healthcare Communications Alex spent a short while as an independent digital healthcare consultant. He delivered 3 key projects supporting the application and integration of digital technologies into healthcare to support improved clinical and patient outcomes and the provision of care. These projects led innovative strategy development in stroke and Atrial Fibrillation, Autism and Fragile X and Marketing Excellence strategy development for top 5 global pharmaceutical client. Alex also supported a small number of patient groups and interests on a pro bono basis. Show less
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The Social Moon
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United Kingdom
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Advertising Services
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Founder, Owner & Managing Director
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Oct 2011 - Jan 2013
Alex founded The Social Moon after leaving J&J and worked on a number of innovative projects in healthcare marketing strategy and digital healthcare. These projects included digital strategy in a global biologic launch, marketing strategy development for a small biotech company launching across EU 5, working to support a truly innovative diabetes health technology company, based in Silicon Valley. The company continued to be successful digital practice within Aurora Healthcare Communications. The Social Moon's focus was on providing the highest quality digital marketing communications in healthcare by people who have a proven record of success. The company looked to develop online healthcare communications that are measurable and demonstrate true value to the healthcare organization. The Social Moon supported companies from strategic design and process development through to delivery, implementation and management. Show less
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Johnson & Johnson
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Law Practice
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1 - 100 Employee
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EMEA Marketing and Communications Lead, EMEA Global Strategy Team
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Oct 2010 - Oct 2011
Working with regional communications and strategic brand teams to develop and deliver core marketing communications platforms. Building the EMEA Janssen brand through an integrated strategy utilising new channels and new media, production of centralised content to support strategic corporate strategy and collaboration with Digital Strategy and IT to develop social media engagement across the region. Over 15 awards including 3 PM Society Digital Awards for Psoriasis 360 James Burke J&J EMEA Marketing Award 'Uncommon Courage' Show less
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Janssen Pharmaceutical Companies of Johnson & Johnson
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Digital Strategy & Social Media Manager
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Apr 2010 - Oct 2010
Cross functional postion enabling implementation of aligned and integrated digital marketing and communications strategy.This also includes leading the integration and application of social media both internally and externally in the UK.Several global first launches with Janssen winning numerous digital awards.
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Communications Manager
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Jul 2009 - Apr 2010
Responsible for both corporate and brand communications with emphasis on interactive new media. This encompasses broad online strategy including corporate & brand media relations, patient activation and education, advocacy support,developing engagement through social media platforms and development of online media relations.Within role I received:2 Board Special Merit AwardsThe 2009/2010 Excel award for Excellence
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Janssen-Cilag
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Manager
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Aug 2007 - Jan 2009
Development of one of the first digital only integrated campaigns encompassing website resource/promotional hub, online advertising and digital sales materials for national sales team targeting a specialist customer group.Campaign received 4 PM Society awards.This role also enabled me to recruit and build a new sales team with a national sales manager working in partnership with a CSO.
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Market Access Team
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Nov 2005 - Aug 2007
This role involved the pre-launch and post launch management of products with key NHS stakeholders-commisioning, procurement and HGB leads. Required high level policy knowledge and understanding of practical implementation within Trusts
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Boehringer Ingelheim
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Germany
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Pharmaceutical Manufacturing
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700 & Above Employee
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HIV Team
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Jul 2003 - Nov 2005
Worked in the HIV team supporting sales, government affairs (working with Terrence Higgins Trust at UK parliament) and supporting marketing projects Worked in the HIV team supporting sales, government affairs (working with Terrence Higgins Trust at UK parliament) and supporting marketing projects
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Eli Lilly and Company
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Various roles sales & marketing
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Dec 2001 - Jul 2003
Sales and marketing for Zyprexa Sales and marketing for Zyprexa
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MSD
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Software Development
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Various roles Schering-Plough (before merger with MSD)
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Nov 1999 - Dec 2001
Joined Schering Plough in field sales role supporting primary care and hospital products. Moved into role working to drive market access/ healthcare management uptake and usage of treatment in Hepatitis C Joined Schering Plough in field sales role supporting primary care and hospital products. Moved into role working to drive market access/ healthcare management uptake and usage of treatment in Hepatitis C
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Education
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1994 - 1998
UCL
BA Hons, Ancient History & Languages -
2017 -
CIM | The Chartered Institute of Marketing
Fellow of the Chartered Institute of Marketing | FCIM, The highest membership of CIM awarded for achievement in leadership over 15 years
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