Experience

Holidays Network Group

• United States
• Hospitality
• 1 - 100 Employee

• Vice President / Chief Operating Officer

  • Oct 2016 - Nov 2017

  Orlando, Florida



Startup of a new Residence/Loyalty Club

• Project Leader

  • Oct 2015 - Sep 2016

  Miami, Florida Created high-return Residence/Loyalty Club business model for high-end luxury development across multiple areas including sales, marketing, operations, development, administration, customer service, HR and quality assurance. Projected $50MM annual revenue; $25MM GOP. Exhibited strategic, financial, legal, and fiscal planning while implemented sales and marketing strategy. Prepared budgets, logistics, contracts, and projections in addition to assessing costs, price, salaries, and… Show more Created high-return Residence/Loyalty Club business model for high-end luxury development across multiple areas including sales, marketing, operations, development, administration, customer service, HR and quality assurance. Projected $50MM annual revenue; $25MM GOP. Exhibited strategic, financial, legal, and fiscal planning while implemented sales and marketing strategy. Prepared budgets, logistics, contracts, and projections in addition to assessing costs, price, salaries, and commission. Introduced internal and external Club Network Exchange to enhance product and business development. Show less



Club Melia by Melia Hotels International

• Hospitality
• 1 - 100 Employee

• Vice President of Expansion and Development

  • Jan 2015 - Sep 2015

  Miami, Florida Cultivated and negotiated new business alliances and joint ventures to further corporate objectives. Led planning and development of new sales galleries and marketing locations with an average of $12MM+ annual revenue per gallery. Established business framework and negotiated contracts with several third-parties. Oversaw all facets of management and liaised with architects, engineers, decorators, and construction department. Acted as a liaison between corporate departments and… Show more Cultivated and negotiated new business alliances and joint ventures to further corporate objectives. Led planning and development of new sales galleries and marketing locations with an average of $12MM+ annual revenue per gallery. Established business framework and negotiated contracts with several third-parties. Oversaw all facets of management and liaised with architects, engineers, decorators, and construction department. Acted as a liaison between corporate departments and resorts.

• Regional General Managing Director

  • May 2009 - Jan 2015

  Led multi-site team, including operations, sales, marketing, guest services…, managing all facets of day to day operations with a direct report line of 10 Directors and 25 Managers encompassing 4 resorts (2,500 rooms) and 3 sales galleries with a total of 400+ employees. Generated an increase in gross sales volume from $31MM to $56MM per year; GOP $25MM, surpassing budgets every year in addition to improving closing percentage from 8% to 15%, VPG from $2,200 to $3,500 and lowering S&M… Show more Led multi-site team, including operations, sales, marketing, guest services…, managing all facets of day to day operations with a direct report line of 10 Directors and 25 Managers encompassing 4 resorts (2,500 rooms) and 3 sales galleries with a total of 400+ employees. Generated an increase in gross sales volume from $31MM to $56MM per year; GOP $25MM, surpassing budgets every year in addition to improving closing percentage from 8% to 15%, VPG from $2,200 to $3,500 and lowering S&M costs. Implemented new marketing protocols that served to increase penetration from 30% to 48%. Collaborated with Tour Operators to further enhance new business development and relationships. Initiated strategies that resulted in increase of average down payment from 15% to 28%, decreased rescissions 17% to 8%. Responsible for an increase in number of tours, sales revenue, GOP, and EBITDA on an annual basis. Implemented protocols that increased scores on guests comment cards to 1st place of the company and among the best in the industry.

• Vice President of Operations, Guest Services, Development and IT

  • Aug 2008 - May 2009

  Orlando, Florida Spearheaded corporate and local operations and guest services in 15 Resorts in Caribbean, Spain, Mexico, Florida, and Panama with 12 field Directors of Operations and 18 Managers with their teams under direct report line. Devised and implemented initiatives such as Melia money and designated members only areas in resorts. Coordinated campaigns to resolve account discrepancies as well as startup of call center and brokers network. Issued training to all executives and employees across… Show more Spearheaded corporate and local operations and guest services in 15 Resorts in Caribbean, Spain, Mexico, Florida, and Panama with 12 field Directors of Operations and 18 Managers with their teams under direct report line. Devised and implemented initiatives such as Melia money and designated members only areas in resorts. Coordinated campaigns to resolve account discrepancies as well as startup of call center and brokers network. Issued training to all executives and employees across Operations, Quality Assurance, and Contract departments. Strategically planned and executed expansion of corporate offices in Orlando, Florida. Negotiated and implemented several Marketing Off-Premises locations, such as Airport and Shopping mall.

• Vice President of Development and New Projects

  • Jan 2005 - Jul 2008

  Orlando, Florida Opened operations and sales in 21 resorts in the Caribbean, Mexico, Spain, and Panama across multiple locations. Prepared budgets and executed contract negotiations and costs with third-party contractors for new projects. Liaised between Vacation Club and Hotel management at Corporate and Field levels. Led recruitment and training of new team members for recently opened projects. Led resorts openings and renovations from $2MM to $30MM or greater. Devised and implemented TSW… Show more Opened operations and sales in 21 resorts in the Caribbean, Mexico, Spain, and Panama across multiple locations. Prepared budgets and executed contract negotiations and costs with third-party contractors for new projects. Liaised between Vacation Club and Hotel management at Corporate and Field levels. Led recruitment and training of new team members for recently opened projects. Led resorts openings and renovations from $2MM to $30MM or greater. Devised and implemented TSW software for inventory control, Sales, Marketing and contract processing.

• General Managing Director/Marketing Director

  • Nov 2003 - Jan 2005

  Orlando, Florida Served as key member of start-up team and led the organization into its most prosperous and record-growing years. Directed all aspects of International Marketing and Sales in addition to facilitating negotiations of contracts. Planned future development within the Caribbean Islands, Mexico, and Spain. Implemented new strategies and renovated Sales Room, model and production units, and installed new marketing locations, VIP salon, and wall tours. Generated an increase in sales of… Show more Served as key member of start-up team and led the organization into its most prosperous and record-growing years. Directed all aspects of International Marketing and Sales in addition to facilitating negotiations of contracts. Planned future development within the Caribbean Islands, Mexico, and Spain. Implemented new strategies and renovated Sales Room, model and production units, and installed new marketing locations, VIP salon, and wall tours. Generated an increase in sales of 400% in just eight months in Puerto Vallarta, Mexico.



Wyndham Vacation Ownership

• United States
• Hospitality
• 700 & Above Employee

• Director of International Sales - Fairfield Resorts

  • Jan 2002 - Oct 2003

  Orlando, Florida Directed Sales and Marketing of Fairfield Resorts products off-site through broker’s offices in nine countries. Initiated and directed training for International Brokers from Caribbean and Latin America. Conducted research and analysis of international strategic initiatives through development of business planning, marketing, operations, and club design for multinational joint-venture between Cendant Corporation and Melia Hotels. Performed marketing, sales, and competition analysis… Show more Directed Sales and Marketing of Fairfield Resorts products off-site through broker’s offices in nine countries. Initiated and directed training for International Brokers from Caribbean and Latin America. Conducted research and analysis of international strategic initiatives through development of business planning, marketing, operations, and club design for multinational joint-venture between Cendant Corporation and Melia Hotels. Performed marketing, sales, and competition analysis throughout the Caribbean Islands, Mexico, and Spain. Show less



RCI | Vacation Exchange

• International Master Broker

  • Jan 2001 - Jul 2002

  Orlando, Florida Coordinated Conversion Program in Caribbean and Latin America resulting in thousands of conversion for the new RCI Points program. Managed teams in offices across 12 nations in addition to opening new RCI Points Conversion offices in Aruba, Mexico, and South America.



Crowne Plaza® Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Director of International Sales, Kingstown Reef

  • Dec 2000 - Jan 2002

  Orlando, Florida Developed marketing and facilitated sale of products off-site through Broker’s offices in 12 countries with annual revenue of $10MM. Organized and directed training for International Brokers from Caribbean and Latin America. Worked on development of new international product offering.



Hotel Hemingway's

• General Managing Director

  • Jan 1998 - Jul 2000

  Venezuela Directed and developed a team of 28 hotel staff members plus restaurant staff members with the remit of managing business plans, product offering, marketing tour flow, pricing, sales plans, capital assets, logo development, financing, expenses, and inventory. Contracted all employees and services required to allow smooth and efficient functioning of hotel and restaurant operations. Developed hotel reservation software, business framework, and executed deals with third-party contractors.… Show more Directed and developed a team of 28 hotel staff members plus restaurant staff members with the remit of managing business plans, product offering, marketing tour flow, pricing, sales plans, capital assets, logo development, financing, expenses, and inventory. Contracted all employees and services required to allow smooth and efficient functioning of hotel and restaurant operations. Developed hotel reservation software, business framework, and executed deals with third-party contractors. Administered training and continuous professional development initiatives to all levels of staff at the hotel. Show less



Super Investment International-Real Estate

• General Managing Director

  • Apr 1994 - Jul 2000

  Caracas, Venezuela Represented, marketed and sold VISTANA RESORT ORLANDO in Venezuela with annual revenue of $5MM and ORLANDO SUN VILLAGE in South America with annual revenue of $4MM. Led operations and projects pertaining to real estate broker responsibilities in Venezuela and South America. Provided training, organization, and management of day-to-day operations for all projects.



RIT Tours - Tour Operator

• President

  • Aug 1991 - Dec 1999

  Caracas, Venezuela Established sales and marketing network through more than 650 travel agencies selling RIT’s products with average annual revenue of $15MM. Transported over 120,000 passengers to Orlando, Miami, New York, Aruba, St. Marteen, Cancun, Dominican Republic, and Europe over an eight-year period between charter and regular flights. Contracted and organized over 350 charter flights to multiple destinations. Designed internal reservation and operation software which reduced reservation… Show more Established sales and marketing network through more than 650 travel agencies selling RIT’s products with average annual revenue of $15MM. Transported over 120,000 passengers to Orlando, Miami, New York, Aruba, St. Marteen, Cancun, Dominican Republic, and Europe over an eight-year period between charter and regular flights. Contracted and organized over 350 charter flights to multiple destinations. Designed internal reservation and operation software which reduced reservation department operators by 60%. Show less