Experience

The Information

• Pakistan
• IT Services and IT Consulting

• Senior Event Marketing Manager

  • Jan 2020 - Present

  • Managing and promoting an average of 6 marquee events per year with 3,000+ attendees. In-person and virtually via the Hopin platform. • Producing and marketing an average of 24 live video panels per year with 300 average attendees via Zoom. • Implementing and scaling systems and processes as our events and brand partnerships grow. • Monitoring and responding to subscriber inquiries via email, social media, and Slack about our events on a daily basis. • Venue search, vendor procurement and management, and managing relationships with event speakers and sponsors. • Managing speaker bios and headshots and keeping our event website up-to-date. • Post-event analysis and support after the conclusion of each event. • Working cross-functionally with Design, Brand Partnership, Growth, and Engineering teams to promote and launch events. • Moderate graphic design to create event materials, including website images, marketing materials, speaker headshots, attendee lists, agendas, and decks. • Writing copy, implementing HTML coding, and strategic targeting for email marketing campaigns. Show less



Dirtybird

• United States
• Musicians
• 1 - 100 Employee

• Games HQ Manager

  • Oct 2019 - Oct 2019

  • Managed the games programming for the 2019 Dirtybird Campout festival, including managing a staff of 25+ volunteers, facilitation of live games between fans and DJs, managing games and aquatic rental at Games HQ, and overseeing check-in and distribution of team bandanas. • Managed the games programming for the 2019 Dirtybird Campout festival, including managing a staff of 25+ volunteers, facilitation of live games between fans and DJs, managing games and aquatic rental at Games HQ, and overseeing check-in and distribution of team bandanas.



Pandora

• Sudan
• Farming

• Senior Manager of Employee Experience

  • Dec 2018 - May 2019

  • Promoted and moved to Pandora’s HQ to produce employee experience programming for Pandora/Sirius XM’s combined staff of 3,000+ employees.• Managed a team of 6 Employee Experience Specialists under the verticals of Employee Engagement, Corporate Social Responsibility, and Brand Marketing.• Served on the small team that led the Core Values Refresh as the acquisition of Pandora by Sirius XM rolled out.• Consulted on establishing the strategic 2019 Roadmap for Employee Engagement.• Specialized in revamping the onboarding process, establishing employee experience budgets, and managing the Employee Resource Groups (ERGs) across all offices. Show less

• Manager of Employee Experience

  • Sep 2015 - Dec 2018

  • Developed, produced, and internally marketed 25+ internal events at Pandora per year for the Los Angeles office of 250 employees, managing a budget of $5,000 per quarter. • Presented event recaps with analytical insights and quantifiable performance data to the Executive Leadership Team.• Pandora Women LA - Director: Designed the Pandora Women LA Mentorship Program. Booked talent for, planned, marketed, and hosted the first Pandora LA Women's Leadership Week panel, which streamed internally. • Mixtape LA - Director: Organized a committee focused on Diversity and Inclusion, and partnered with Pandora’s D&I Team to produce Diversity in Tech, Hispanic History Month, and Black History Month programming. • PRIDE LA - Director: Developed and produced a full week of programming for Pride Week 2017 and 2018, including hosting a panel and booking musical performances to celebrate Pandora's LGBTQ employees and allies.• Pandora Gives Back LA - Director: Coordinated the pairing of Pandora mentors with middle school students through the SPARK program. Facilitated the donation of 50 laptops to the SPARK program, and Clinton Middle School. Identified new volunteering and fundraising opportunities, and partnering with nonprofits to produce events both on campus and off site.• Booked talent for and hosted musical acts for the Los Angeles office.• Established partnerships with fitness providers to “hook up” Pandora employees with free fitness classes. Show less

• Account Manager

  • Apr 2014 - Sep 2015

  • Coordinated, managed, and produced an average of 60 campaigns per month for some of Pandoras key advertising clients in national and local verticals.• Consulted clients on strategic media recommendations, industry research, and competitive data.• Analyzed performance data and present optimization solutions to improve ROI and meet client KPIs.• Fielded and prioritized incoming partner requests for agencies and direct clients, with an excellent success rate for on-time launches and full campaign delivery.• Partnered with Sales Executives to build responses to RFP submissions and drafted Media Plans to optimize Pandora ad inventory to achieve client goals.• Communicated cross-functionally to coordinate content management, asset production, campaign launches, troubleshot ad tech bugs, and reconciled quarterly billing. Show less



Hulu

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Employee Experience Coordinator

  • Mar 2013 - Apr 2014

  • Identified a need for Employee Experience event scaling and facilitation in Hulu’s growing Customer Support office, and partnered with HQ to establish the first satellite Employee Experience Coordinator role.• Appointed and managed a three-person committee to execute department-wide events for 135 employees.• Established a budget for each event, and provided monthly analytical insights.• Reconciled the purchase cards for all Customer Support Managers on a monthly basis.• Hosted two company-wide Monthly All Hands Events.• Acted in a commercial with Larry King, based on clear coordination and presentational skills during All Hands events. Show less

• Customer Support Manager

  • Jan 2012 - Mar 2013

  • Managed a team of 8 Spanish Customer Support Associates.• Resolved escalated phone calls, assisting Spanish-speakng users with technical and account-related issues.• Defined and tracked metrics to measure the Spanish Team’s impact on Spanish-speaking user engagement across platforms.• Partnered with my direct reports to translate important signup pages to Spanish, then with developers get translated pages live to the site to ensure a seamless Spanish user signup flow.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Oct 2011 - Apr 2012

  • Devised and executed a multi-platform digital marketing strategy for stand-up comedians using Facebook, Twitter, and email. • Wrote and distributed press releases for my clients' comedy acts nationwide. • Assisted in booking shows for my clients across the country. • Created a schedule for email blasts to promote upcoming shows. • Designed graphics to promote shows via email. • Devised and executed a multi-platform digital marketing strategy for stand-up comedians using Facebook, Twitter, and email. • Wrote and distributed press releases for my clients' comedy acts nationwide. • Assisted in booking shows for my clients across the country. • Created a schedule for email blasts to promote upcoming shows. • Designed graphics to promote shows via email.



Laugh Factory

• United States
• Entertainment Providers
• 1 - 100 Employee

• Social Marketing Coordinator

  • Jan 2011 - Sep 2011

  Brand Ambassador• Managed all major digital accounts, including Facebook, Twitter, and YouTube.• Wrote copy for the “Joke of the Day” section of the website.• Conceived and executed cross-channel campaigns and contests.• Facilitated reputation management by monitoring Yelp reviews and addressing client feedback.• Implemented tags for tracking social engagement and audience development.• Designed graphics to promote shows on the website.Insights and Data Analysis• Drove social intelligence with social analytics tools to discover insights on our audience, leading to more efficient user targeting and engagement. • Monitored trends and evangelized disruptive marketing solutions to grow our brand's reach in the comedy landscape.• Analyzed data and presented a compelling narrative to inform future marketing initiatives.Artist Relations• Cultivated partnerships with stand-up comedians to promote upcoming events.• Researched comedians' promotional material to align their voice with our brand.• Main point of contact for phone, mail, and in-person fulfillment of tickets for contest winners. Show less

• Social Media Marketing Intern

  • Nov 2010 - Jan 2011

  • Supported the Social Marketing Team with digital campaign execution, social channel copywriting, and distributing promotional materials.



Water Bear Productions

• Canada
• Media Production
• 1 - 100 Employee

• Executive Assistant

  • Sep 2010 - Dec 2010

  Assisted Producer Aaron Magnani with daily administrative tasks: • Scheduled, phones, rolling calls, correspondence, meetings, notes, screenplay development, contracts, interacting with top-level directors, writers, talent, producers, agents, managers, executives and attorneys. • Handled contact list, travel arrangements, incoming and outgoing script submissions. • Read and wrote script coverage, and gave notes. • Aided with the packaging of projects, with Internet research, tracking, project development, production and general office administration. Show less



Disneyland Resort

• United States
• Entertainment
• 700 & Above Employee

• Atmosphere Character

  • Aug 2007 - Aug 2008

  Performed in full costume as 12 different Disney characters inside the Disneyland Resort, and provided customer service for guests inside the park on the weekends while attending college. Performed in full costume as 12 different Disney characters inside the Disneyland Resort, and provided customer service for guests inside the park on the weekends while attending college.