Experience

BBDO Proximity Duesseldorf

• Advertising Services
• 1 - 100 Employee

• Associate Planning Director

  • Jun 2022 - Present

  Lead planner on Porsche Motorsport global Lead planner on Porsche Motorsport global



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Lead Strategic Planner & Head of Social Media

  • Jul 2019 - Jun 2022

  Lead Strategic Planner and Head of Social Media on all FCA brands for the GCC region.Development, implementation and execution of all advertising communication strategy and planning, and agency creative briefing. Planning and strategy of all new and localized brand and product communication, and on through the sales funnel into post-purchase. Working between brand, dealer, and agency to build creative briefs that assess competitors and market communication, target segments, brand guidelines, and product information.Lead and up-skill team members on all social media based projects, as well as oversee all social media communication by both automotive brands and dealers in the GCC. The automotive brands include: - Jeep- Dodge- Infiniti - RAM Trucks - Alfa Romeo- Chrysler - Abarth- Fiat Show less

• Senior Strategist

  • Dec 2018 - Jul 2019

  Senior Planning Strategist for FCA brands (Jeep, Dodge, Chrysler, Fiat, Alfa Romeo & Abarth, MOPAR).



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Communication Strategist

  • Jul 2018 - Dec 2018

  Senior Communication Strategist for automotive and financial clients, adding a consumer insights approach to Customer Relationship Management. Brands include: - Chevrolet - Cadillac - GMC - Emarat - Emirates NBD Senior Communication Strategist for automotive and financial clients, adding a consumer insights approach to Customer Relationship Management. Brands include: - Chevrolet - Cadillac - GMC - Emarat - Emirates NBD



GTB/Y&R

• Dubai, United Arab Emirates

• Senior Strategic Planner

  • Nov 2017 - May 2018

  Handling digital and shopper communication strategies for Ford and Lincoln automotive brands throughout the Middle East, as well as briefing creative teams on communication strategies and goals. Clients include: - Ford Middle East - Lincoln Middle East. Handling digital and shopper communication strategies for Ford and Lincoln automotive brands throughout the Middle East, as well as briefing creative teams on communication strategies and goals. Clients include: - Ford Middle East - Lincoln Middle East.



White Space Factory

• Dubai

• Head of Strategy & Social Media

  • Aug 2015 - Nov 2017

  Promoted after 6 months from Social Media Manager to Head of the Department in Strategy. Lead on all creative communication strategy and planning. Clients include: - Porsche Middle East - Pirelli - Alalai - UFC Gym Middle East - Emirates District 31 - Richard Mille - Sci-MX Middle East. Promoted after 6 months from Social Media Manager to Head of the Department in Strategy. Lead on all creative communication strategy and planning. Clients include: - Porsche Middle East - Pirelli - Alalai - UFC Gym Middle East - Emirates District 31 - Richard Mille - Sci-MX Middle East.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Digital Planner

  • Sep 2013 - Sep 2015

  Transitioned from account management to our digital department for both channel planning and digital strategy development across all the agency’s clients (e.g. Nestle, Mazda, HSBC, Nike, Emirates, Clean & Clear and Audi). Also worked closely with the head of digital on a number of pitches in both functions.

• Account Executive

  • May 2012 - Sep 2013

  As an Account Executive on the HSBC retail and corporate accounts, I dealt with both the day-to-day operations and actively involved myself in the business development. In addition proactively worked with the planning department on strategic campaigns that were inevitably bought by the client.