Experience

PepsiCo România

• Romania
• Food and Beverage Services
• 1 - 100 Employee

• Central Europe Data Excellence Manager - Central Europe

  • Apr 2021 - Present

  o Responsible for establishing a Data Centre, an Advanced Analytics function in CE region to maximize data ROI and add value to the businesso Design and pilot new reporting tools, analytical frames & methodologies to enhance simplification and automatization process of all CE reportso Optimize business partners (Nielsen; Global Data; etc) agreements to ensure data consistency and quality among all CE marketso Build new analytics capabilities to CE Insights teams to identify growth opportunities and advantaged insights to support commercial teams to grow business. Show less

• Insights Associated Analyst - CEGB

  • Jun 2018 - Mar 2021

  o Designee, Set Up and deliver the new CEGB Regional SOM reports o Responsible for aggregated CEGB scoreo Synchronizing and data harmonization with the local BUo Reginal Beverages RMS reportingo Assured technical & theoretical support for various peers cross CEGB.o ACP CEGB analysiso Support regional & local teams with ad-hoc anlaysis

• PO1 Insights Associated Analyst - Romania

  • Aug 2014 - May 2018

  o Coordinate specific Insights project at Category/Region Level.o Support in very good execution, analysis and sharing on-going tracking surveys services data:o Scan Data / NAD; Retail Audit data; Dynamic (Brand) Tracking; Consumer regards; HHPo Support in setting up and running Ad-hoc Research Projects & in Research briefs preparationso Field execution checkingo Support design of consumer and trade research studies to support Business agenda;o Support Brand, Trade Marketing and Sales teams in the analysis of corporate research (qualitative & quantitative), market, competitive data and issues for periodical management reportso Follow-up contracts, POs, Invoices and Insights Budget Show less

• PO1 Insights Supervisor -Romania

  • Sep 2012 - Aug 2014

  o Support in very good execution, analysis and sharing on-going tracking surveys services data:o Scan Data / NAD; Retail Audit data; Dynamic (Brand) Tracking; Consumer regards; HHPo Support in setting up and running Ad-hoc Research Projects & in Research briefs preparationso Field execution checkingo Support design of consumer and trade research studies to support Business agenda;o Support Brand, Trade Marketing and Sales teams in the analysis of corporate research (qualitative & quantitative), market, competitive data and issues for periodical management reportso Administrative issues:o Follow-up contracts, POs, Invoices and Insights Budget Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Data Support Service

  • Jun 2011 - Sep 2012

  o Organize and optimize the data processes between departments to ensure that the monthly/extra projects/reports are accurate and delivered in time o Develop marketing and sales strategies based on market research figures o Serve as primary contact to junior-level client contacts by answering questions, performing data requests o Attend client meetings to understand client business objectives. Identify and communicate client needs to appropriate account team members. o Pull and analyze scanner and consumer panel data and deliver insights to client for assigned categories. Create reports and templates as well as update data dictionaries for client use while managing projects independently. o Provide training to client users on functionality and use of client database information. o Provide support to account team and/or client by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis o Support client needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellent client Show less



MEMRB

• Cyprus
• Market Research
• 1 - 100 Employee

• Data Analyst Coordinator

  • Jun 2008 - Jun 2011

  o Coordinate a team of 15 Data Analystso Select the new candidates for D.A. Department & training the new personalo Organize and optimize the data processes between departments to ensure that the monthly/extra projects/reports are accurate and delivered in timeo Develop marketing and sales strategies based on market research figureso Maintain the relationship with actual clientso Attend client meetings to understand client business objectives. Identify and communicate client needs to appropriate account team memberso Business developmento Provide market analyses and management presentations for MEMRB clients using a software which works with data baseso Provide training to client users on functionality and use of client database information.o Provide support to account team and/or client by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis. o Support client needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellent client Show less

• Data Analyst

  • Oct 2006 - May 2008

  o Organize and optimize the data processes between departments to ensure that the monthly/extra projects/reports are accurate and delivered in timeo Develop marketing and sales strategies based on market research figureso Maintain the relationship with actual clientso Business developmento Provide market analyses and management presentations for MEMRB clients using a software which works with data baseso Establish good relationships with media from economic field.