Alexandru Constantin
Communication and Management Consultant at Carpathia - Freight Forwarder & Authorized Customs Agent- Claim this Profile
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Bio
Credentials
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MBA Essentials
The London School of Economics and Political Science (LSE)Sep, 2020- Oct, 2024 -
Creating Your Personal Brand
LinkedInSep, 2018- Oct, 2024 -
Personal Branding on Social Media
LinkedInSep, 2018- Oct, 2024 -
Marketing Mix Fundamentals
IE Business School on CourseraJul, 2017- Oct, 2024 -
Positioning: What you need for a successful Marketing Strategy
IE Business School on CourseraMay, 2017- Oct, 2024 -
Market Research and Consumer Behavior
IE Business School on CourseraApr, 2017- Oct, 2024 -
Successful Negotiation: Essential Strategies and Skills
University of Michigan on CourseraApr, 2017- Oct, 2024 -
High-Impact Business Writing
University of California, Irvine on CourseraMar, 2017- Oct, 2024
Experience
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Carpathia - Freight Forwarder & Authorized Customs Agent
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Romania
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Freight and Package Transportation
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1 - 100 Employee
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Communication and Management Consultant
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May 2021 - Present
Responsibilities for brand identity, communication strategy and identification of company’s management vulnerabilities. • Conceiving company’s rebranding, conception and implementation - logo, slogan, brand identity manual etc. • Creating the online and offline communication strategy in alignment with the updated brand image, from content and visual perspective - social media, business promotion portals, search engines, prints etc. • Rethinking company’s affiliation strategy to the international logistic networks and of the communication plans related to those. • Offering consultancy regarding the attitude and interaction of the operational team with the customers in various stages of the sales process. • Analyzing the current operational flows and formulating recommendations for improving the procedures in order to grow overall efficiency. • Representing the company in business network meetings at international level. Key accomplishments: • I conceived and supervised a 3-months online campaign (PPC plus GMB optimization) in order to generate leads. Result: 359 new customers and 63,500 Euro as operational profit. Show less
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Cargo Masters
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Romania
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Truck Transportation
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Co-founder and Administrator
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Aug 2019 - Mar 2021
Freight forwarding company. Entrepreneurial project in partnership. Responsibilities for brand creation, communication strategies and creating the customer base. • Researching, based on selected criteria, the freight forwarding industry and market. Analyzing competition and prospects for identifying the profitable market niches and the differentiators of the future brand. • Creating the new brand “Cargo Masters” from the identity and visual perspectives, based on the identified differentiators. Conceiving the communication strategy and developing it for each of the decided online and offline media segments. • Conceiving the affiliation strategy with the international logistic networks, in order to create competitive advantages for certain geographical areas and/or types of services. • Assembling a database of over 350 potential customers within the following target industries: automotive, aerospace, oil & gas, nutritional supplements and pharma. Creating the pitch offer strategy. Show less
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TIENS România
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Romania
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Hospitals and Health Care
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1 - 100 Employee
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Country Manager
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Mar 2010 - May 2019
Chinese-based multinational MLM company.General Manager for RomaniaResponsibility for company’s market performance based on specific financial and operational indicators, as well as for motivating and managing the sales force of over 4,000 active distributors.• Developing the communication strategy to properly position the company’s products and business opportunity in the targeted market segments.• Developing the skills as well as the motivation level of the top distributors and their sales structures in order to achieve the designated sales targets.• Monitoring of the P&L and other specific financial indicators and setting the necessary corrective actions. Direct implication in the annual budget planning.• Representing the company and confirming the company’s prestige during the business meetings held on national or regional level by the independent distributors.• Providing leadership and setting the KPIs for the support team that was managing the distribution network.• Supervising the cohesiveness and efficiency of the operational processes needed to grow the business.• Verifying the congruency between the marketing strategy and the short- and medium-term business objectives. Taking corrective measures through stimulative programs, promotional campaigns or other marketing tools.Key accomplishments:• Placing the Romanian branch constantly in the top 5 sales at European level.• I have conceived and implemented an integrated strategy of all communication activities specific to the management of an MLM business, this being subsequently exported in the majority of the European countries.• I have redefined, from a legal and fiscal point of view, the relationship between the company and the distribution network, a complex undertaking, which resulted in the growth of the fiscal transparency and a 30% growth of the sales income. Show less
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Import and Export Manager for Europe Region
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Feb 2009 - May 2019
I have set up and coordinated the logistic hub for the import and distribution of the company’s products on European level.Responsibilities:• Supervising the import, customs and storage operations of the products originating from China, Malaysia, Japan, Spain etc. Quota allocation and exporting products to EU and non-EU countries, according to the instructions of the mother company.• Selecting and supervising the service suppliers for the above-mentioned operations. Negotiating of the contract terms, cost control and operation profitability optimization.• Creating the transfer prices files and rigorous supervision of the accounting operations, considering the recovery of important VAT amounts on a monthly basis, as a result of the import operations.• Assembling the documentation files required for obtaining the market authorizations for the nutritional supplements and cosmetic products on the Romanian market.Key accomplishments:• I have supervised 266 import operations by sea or air.• I have coordinated, every two weeks, the redistribution and export of products.Further key accomplishments at European level:• I was part of the Regional Management Group, designated with identifying the trends of the nutritional supplements market, and formulating recommendations in regards to the product strategy for 2015 - 2020.• I have centralized in Romania the graphical creation and printing activity of the marketing materials for all the European countries.• I have created the legal and fiscal base to relaunch the business in the Republic of Moldavia. Show less
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Marketing Manager
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Sep 2008 - Mar 2010
Responsibility for creating and implementing the marketing strategy, as well as for organizing the motivational events for the sales network.• Assembling the marketing strategy and creating the marketing budget for the selected offline and online communication channels.• Identifying and promoting of key differentiators and competitive advantages of the product ranges and/or for individual products with impact in sales maximization.• Creating the content or adapting English marketing materials for company’s products and incentive plans.• Managing the relation with the offline and online marketing services suppliers: selection, negotiation, supervision.• Conceiving and implementing the annual event schedule, differentiated for specific communication objectives - distributor motivation and recognition, product launch, trainings, team-building, promotional campaigns.Key accomplishments:• I have created, in a premium graphic format, the first, complete product catalogue in Europe; 120 pages of information about the effect of the ingredients and their synergy in the product, benefits and recommendations. As the result of a 20% growth in sales, the concept was adopted at a European level.• I have organized over 50 events and presentations for the company distributors. I received a special recognition for organizing, in March 2010, the visit of TIENS Group’s President in Romania, when I facilitated business meetings with Government officials and other public figures. Show less
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Forever Living Products Romania HQ
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Romania
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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May 2001 - Sep 2008
US-based MLM Company, world leader in Aloe Vera products. Responsibilities for conceiving marketing strategy. Organizing events for training and motivating of the sales structure. • Adopting and implementing the global marketing strategy at national level, as well as aligning it to the Romania’s strategic objectives defined by the Country Manager. • Creating content or adapting the English one for printed and multimedia materials. • Conceiving the event strategy on two directions - sales structure motivation and brand awareness targeting the general public. • Managing the online presence from the official website launch in 2005. Key accomplishments: • I have organized over 60 major motivational events with 2,500 – 4,500 participants, in Bucharest and other Romanian cities. • I have created the concept “Be healthy with Aloe Vera” - cross competition addressed to the general public, organized in five consecutive editions. The event had a significant coverage in mass media, as well as the recognition of the General Mayor’s Office of Bucharest, being the most important event of promoting the company brand. • I have created the visual identity for the Bucharest, Brașov and Craiova sales centers. • Content adaptation for company’s first website, launched in April 2005. The project was preceded by a training session at the Phoenix, Arizona headquarters. Show less
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Education
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2012 - 2014
WU Executive Academy
Master of Business Administration (MBA), Executive MBA Bucharest -
2003 - 2005
Scoala Nationala de Studii Politice si Administrative (SNSPA)
MA in Comunications and Public Relations -
1998 - 2000
University POLITEHNICA of Bucharest
Master’s Degree,, Small and Medium-sized Business Management -
1991 - 1997
University POLITEHNICA of Bucharest
Diplomat Engineer, Engineering Management
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