Marketing Manager

• Sep 2020 - Present

Retail Sales Manager

• Jul 2016 - 2020

• Provide leadership for Cruise Ships ($4 million + annual revenue) onboard retail shops to promote and model high quality retailing standards, continuously driving maximum sales results, superior guest service, talent development and engagement.Under my responsibilities are included: motivating and coaching a team of 15+ staff to achieve/exceed sales plans (Fine jewelry,Beauty,Watches and Promotional targets); create and execute plans to drive sales; maintain excellent visual merchandising standards, optimize retail space for maximum revenue; train and coach sales team on product knowledge, selling techniques, asset protection and guest service; manage inventory; analyze and report sales and talent data to corporate office

Ast Sales Manager

• Apr 2014 - Jul 2016

Sales• Motivate and coach sales team to achieve/exceed sales goals through effective marketing & promotion of merchandise as directed by Corporate HQ.• Prepare the sales team to ensure successful key promotions, special sales, and daily program for specific cruise itinerary to maximize passenger flow on shop floor.Service• Ensure that staff is knowledgeable about merchandise being offered and are informed of product knowledge, selling and customer service techniques. • Ensure that Sales Associates are strategically placed on shop floor based on knowledge & skill sets in order to maximize sales.• Manage customer complaints/comments according to established procedures in a professional manner.Shrinkage Control• Assume primary responsibility for the coordination of the onboard Shrinkage Control Programs• Ensure communication and understanding of all Shrink Alerts, Shrink Plans by Shop Staff• Supervise the Shrink Training for all new hires and oversee the training of all new programs to all staff• Coordinate the annual Physical Inventory onboard the ship• Monitor the execution of all ongoing Shrink Programs and take corrective action as required

Promo Ambassador

• Jul 2013 - Apr 2014

- Responsible of coordinating the promotional team onboard the vessel, driving and organizing the sales and providing the Guests an excellent customer service regarding everything related to their vacation and experience onboard.- Partner with the Management Team in building the promotional plan, schedule for announcements and fashion shows.

Sales Associate

• Mar 2011 - Jul 2013

- Achieve/exceed sales goals as outlined by the company. - Achieve/exceed promotional targets, including the Critical Success Factors, as outlined by the company. - Utilize add-on selling, cross-selling, and merchandise upgrading techniques to meet the guest’s needs and maximize sales. - Inform the guest of in-store specials and promotions and their advantages in order to drive sales. - Create value to the guest by explaining features and benefits regarding the merchandise with accuracy.

Assistant Manager

• Apr 2006 - May 2010

-creating business plans; arranging financing; reviewing sales; developing marketing strategies; overseeing daily activities and identifying business opportunities. -creating business plans; arranging financing; reviewing sales; developing marketing strategies; overseeing daily activities and identifying business opportunities.