Senior Media Relations Strategist

• Apr 2022 - Present

Account Manager

• Mar 2021 - Apr 2022

Senior Account Executive

• Dec 2020 - Mar 2021

Managing key accounts, client relationship building, maintenance, ongoing counsel, and growth Served as a project manager, keeping all efforts on track and moving forwardMedia relations strategy and execution - securing coverage based on strong relationships with industry reportersEvent support; securing speaking engagements based on strong trade reporter relationships and counseling execs on messaging and approach.Communication around key client business milestones (e.g., events, announcements)Strategic counsel for decision making and messaging - particularly around organizational issues management Securing media opportunities via news/trendjacking Media training and supportCore client focus areas: Health tech (diagnostics), health systems/hospitals, value-based care clientsKey wins: Developed an executive visibility program plan inclusive of objectives, strategies, and tactics to boost thought leadership for a director of an NCI-designated cancer center, resulting in an SOW totaling more than 115K. Led media outreach strategy for a virtual event featuring Dr. Anthony Fauci, resulting in interest from CNBC and others.

Account Executive, Public Relations

• Jun 2019 - Dec 2020

Account management, client relationship building Media relations strategy and execution Communication around key client business milestones (i.e events, announcements) Strategic counsel for decision making and messaging News/trendjacking Media training and supportCore client focus areas: Health tech, health systems, value-based care clients Key wins: Developed strong relationships with healthcare trade media and radiology trades earning regular contributed content opportunities and interviews on behalf of clients. Largely led the media relations planning, strategy, and execution of major healthcare events including RSNA and HIMSS

PR and Content Specialist

• Jul 2018 - May 2019

Account management of B2B and consumer brands with a focus in retail marketing Content creation and placement in relevant trade publications Event and trade show communication planning and execution Influencer relations and strategic partnership planning Media buying New business pitches/participation in new client communication plans Core client focus areas: Consumer brands, B2B, community organizations Key wins: Regular byline content creation and placement in trade publications on behalf of client and earned executive interview/feature story with a statewide business outlet. Planned and executed press conference around a major client announcement achieving attendance of 3/4 top news stations in the area along with key print publications.

Study Abroad Teaching Assistant

• May 2018 - Jun 2018

Graduate Teaching Assistant

• Aug 2016 - Jun 2018

Wrote and contributed to two published academic studies Presented academic research at regional, national and international communication conferencesInstructed and tutored undergraduate communication courses as a teaching assistant for public speakingCompleted thesis: “Are You Still With Her? Basking in Reflected Glory and Cutting off Reflected Failure Frameworks and the Clinton Campaign Twitter Hashtags”Published Academic Papers: Jenkins, A. S., & Mazer, J. P. (2017). #NotOkay: Stories of Sexual Assault in the Midst of the 2016 US Presidential Election. Qualitative Research Reports in Communication, 1-9.Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2019). Framing Use of Force: An Analysis of News Organizations’ Social Media Posts About Police Shootings. Electronic News, 13(2), 93–107. https://doi.org/10.1177/1931243119850239

Athletic Academic Student Services Tutor

• Aug 2016 - Jun 2018

Mass Communication Theory Communication Design Sports CommunicationCommunication and TechnologySocial Media AnalyticsOrganizational CommunicationPublic Speaking Communication TheoryQualitative Communication Research MethodsQuantitative Communication Research Methods

Communication Intern

• Jun 2017 - Aug 2017

Development Intern

• May 2015 - Aug 2015