Experience

Jump Company

• United States
• Marketing Services
• 1 - 100 Employee

• Director Of Account Services

  • Oct 2021 - Present

• Account Director

  • Aug 2019 - Present

  • Oversee strategy, planning, execution and analysis/optimization of over twenty comprehensive advertising campaigns inclusive of the Medicare Annual Enrollment Period, ongoing Age-In Medicare Campaigns, and commercial product campaigns• Lead the design and execution of experience audit workshops and brand strategy development for key clients • Develop internal and client aligned processes as well as the necessary team infrastructure to properly scale the agency to the new workload as well as ensure efficiency, accuracy and overall success of the account• Direct the implementation of direct response advertising with ongoing analysis/optimizations for data-based insights and decision making, and comprehensive reporting of results with end-to-end lead to enrollment tracking/analytics Show less

• Senior Account Supervisor

  • Jul 2018 - Aug 2019

  • Served as the primary client contact for clients in sports and entertainment, health insurance, health care, and transportation• Developed and managed scopes of work at a project basis as well as multi-million accounts as the agency of record• Helped clients integrate an annual content strategy resulting in measurable results inclusive of an event sellout amidst challenging market conditions• Developed the brand identity for a new health insurance offering as well as a comprehensive go-to market strategy for the commercial and Medicare product launch• Supervised account, project management, creative and media teams for seamless campaign development and delivery• Led the development of websites and landing pages grounded in user experience strategy and client objectives. Including the development of an overarching content strategy, architecture development, prototypes for testing and client approval, design and development• Conduct comprehensive research to uncover new audience opportunities and messaging strategies for key clients Show less

• Account Supervisor

  • Dec 2015 - Aug 2018

  • Served as the primary client contact for clients in sports and entertainment, health care and higher ed• Managed the brand development for new and existing clients. Helped manage consumer research and stakeholder interviews and assist in research analysis to create a unique brand positioning and architecture• Supervised brand identity development including naming, logo identities and brand campaigns for new and existing clients • Facilitated strategic planning and development and presentation of comprehensive marketing and communication plans• Managed the campaign launch of the opening of a reimagined motorsports stadium leading to a sell-out event • Produced critical photo and video shoots ensuring the client and brand objectives were achieved, daily shot lists and schedules were developed, and teams were set up for success despite substantial environmental challenges • Helped a longstanding account through a seamless transition of new client contacts, continuing a trusted partnership with new team members Show less

• Account Manager

  • Jan 2013 - Dec 2015

  • Served as the primary day-to-day client contact for clients in health care, construction and higher ed• Built strong client partnerships helping grow accounts from project-based work to comprehensive scopes of work• Managed multiple projects from conception to completion. Including comprehensive advertising campaigns inclusive of the development of creative platforms, television, radio, websites/landing pages, digital and social strategies/executions, print, marketing collateral and more • Analyzed research and data to provide insights for strategic planning, creative briefs and creative development• Launched a comprehensive brand advertising campaign and community event with the completion of a multi-million-dollar renovation of the new surgical suites• Helped manage the brand evolution of a health system to a consistent identity across hospital and service-line affiliations• Coordinated and helped produce still and video tv shoots Show less

• Account Executive

  • Sep 2011 - Jan 2013

  • Assisted the Account Director in the management of the day-to-day client needs and account planning for health care, transportation, agriculture and technology accounts• Collaborated with clients, creative teams and media planners to develop multi-channel advertising campaigns that meet the client’s objectives on time and on budget• Managed communication and coordination between the creative team as well the client review/approval process • Assisted in the development of agendas, conference reports, presentations, creative briefs, project plans and more• Trafficked creative deliverables to partnership media agencies Show less



Macon County Conservation District

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Specialist

  • May 2010 - Nov 2011

  • Assessed the organization’s marketing needs, implemented new strategies, and an annual marketing and communication plan • Established and managed the annual marketing budget • Oversaw the development of a new website and a redesign of the quarterly newsletter. • Created content for brochures, newsletters, scripts, news releases and websites • Led all marketing and public relations efforts for the foundation’s annual fundraiser • Developed and maintained relationships with community leaders and media. Collaborated with freelance designers and copywriters, event coordinators and industry experts Show less



DCC Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2010 - May 2010

  Draft press releases and create media kits for global publicity Utilize CISOR database to create and maintain relationships Research industry trends Create website site plans, proofread and edit new websites Create and manage databases Draft press releases and create media kits for global publicity Utilize CISOR database to create and maintain relationships Research industry trends Create website site plans, proofread and edit new websites Create and manage databases



Blue Connection

• France
• Business Consulting and Services
• 1 - 100 Employee

• Public Relations/Marketing Student Worker

  • Jan 2010 - May 2010

  Promote events through live TV and radio interviews Draft press releases for publication Create marketing strategies for upcoming events Coordinate publicity opportunities for events and featured artists Update the blog weekly Promote events through live TV and radio interviews Draft press releases for publication Create marketing strategies for upcoming events Coordinate publicity opportunities for events and featured artists Update the blog weekly



Man-Tra-Con

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Human Resources Intern

  • May 2009 - Aug 2009

  Assisted customers in the job searching process by helping them with the use of Illinois Worknet, Winway Resume, and other job search engines Aided in editing press releases and grants created for publication Edited and rewrote informational articles for the Connect SI website Assisted customers in the job searching process by helping them with the use of Illinois Worknet, Winway Resume, and other job search engines Aided in editing press releases and grants created for publication Edited and rewrote informational articles for the Connect SI website



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Public Affairs Intern

  • Jan 2009 - May 2009

  Wrote press releases, feature articles, brief biographies, and radio scripts Assisted in event planning for fundraisers Increased profit for the Ride for the Red by approximately $12,000 Completed the requirements for Disaster Fundraising: Preparing and Responding in Chapters and Fundamentals of Disaster Public Affairs- The Local Response. Wrote press releases, feature articles, brief biographies, and radio scripts Assisted in event planning for fundraisers Increased profit for the Ride for the Red by approximately $12,000 Completed the requirements for Disaster Fundraising: Preparing and Responding in Chapters and Fundamentals of Disaster Public Affairs- The Local Response.