Experience

Spectrum Media Group, Inc.
• Marketing Branding Consultant

  • May 2022 - Present

J. Perez Associates, Inc.
• United States
• Advertising Services
• 1 - 100 Employee
• Director Brand Strategy

  • May 2022 - Present

YES DESIGN GROUP
• United States
• Advertising Services
• 1 - 100 Employee
• Account Manager

  • Jun 2019 - Jan 2021


Cuba Travel Services

• United States
• Travel Arrangements
• 1 - 100 Employee

• Content Strategist & Art Director (Contract)

  • 2016 - 2016

  Hired to shape new content strategy and art direction for Cuba Travel Services, a full-service tour and charter operator promoting licensed travel to Cuba • Created and produced informative, story-driven marketing videos for web and social media that showcased the benefits of traveling to Cuba while promoting the company’s business and brand • Worked closely with CEO and CFO to gain understanding of company’s short- and long-term goals in addition to assisting with financial statements, invoices, and administrative responsibilities • Upgraded and edited all social media and website photography, ensuring all content maintained highest possible quality and accurately reflected the brand to bolster engagement and platform growth Show less



Second Generation Apparel

• Lead Content Strategist

  • 2009 - 2014

  Earned promotion from Assistant Stylist to Social Media Director to Lead Social Media Director with responsibility for launching and scaling junior apparel company’s social media presence, which successfully drove increased sales, engagement, and brand visibility • Researched market and consumer trends to determine social strategy across five social media platforms • Proofed and approved all content, guaranteeing appropriate, engaging, and brand-aligned images for target audience consisting of girls aged 10 – 17 • Partnered with Creative Director to optimize and pivot strategies based on social performance and trends • Organized all photo shoots, international transportation, and promotional swag bags for clients during company’s critical bi-coastal market week • Utilized excellent communication skills to build positive relationships with modeling agencies and influencers to cast and style talent for the brand Show less