Alexandria LaRoche
Director of Sales & Marketing at CourseCo Golf Management- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Cristina Romero
I had the pleasure of working with Alex LaRoche at PHM. I was impressed by your ability to handle challenging situations effortlessly. Alex holds skills that often take years to develop among customer service professionals, but it seems to come to her naturally. She embodies a high level of emotional intelligence, empathy, and a genuine caring attitude. Her ability to strategize and lead through challenging situations is inspiring. Anyone would be lucky to have Alex on their team!
Cristina Romero
I had the pleasure of working with Alex LaRoche at PHM. I was impressed by your ability to handle challenging situations effortlessly. Alex holds skills that often take years to develop among customer service professionals, but it seems to come to her naturally. She embodies a high level of emotional intelligence, empathy, and a genuine caring attitude. Her ability to strategize and lead through challenging situations is inspiring. Anyone would be lucky to have Alex on their team!
Cristina Romero
I had the pleasure of working with Alex LaRoche at PHM. I was impressed by your ability to handle challenging situations effortlessly. Alex holds skills that often take years to develop among customer service professionals, but it seems to come to her naturally. She embodies a high level of emotional intelligence, empathy, and a genuine caring attitude. Her ability to strategize and lead through challenging situations is inspiring. Anyone would be lucky to have Alex on their team!
Cristina Romero
I had the pleasure of working with Alex LaRoche at PHM. I was impressed by your ability to handle challenging situations effortlessly. Alex holds skills that often take years to develop among customer service professionals, but it seems to come to her naturally. She embodies a high level of emotional intelligence, empathy, and a genuine caring attitude. Her ability to strategize and lead through challenging situations is inspiring. Anyone would be lucky to have Alex on their team!
Credentials
-
Strategic Hospitality Marketing Certification
Cornell UniversityJul, 2019- Oct, 2024 -
Marriott Access Edge Coach- Select and Extended Stay Properties
Marriott InternationalFeb, 2018- Oct, 2024
Experience
-
CourseCo Golf Management
-
United States
-
Spectator Sports
-
1 - 100 Employee
-
Director of Sales & Marketing
-
Apr 2021 - Present
Joining CourseCo in 2021 was the best personal and professional move I have made in my time. Adding to their existing powerhouse of knowledge, love for hospitality and the desire to improve every day; I knew CourseCo would be the perfect fit. April of 2021 I quickly facilitated the opening of the 8th Fairview Weddings & Events location for the brand. Working along side the on property team, we successfully opened Fairview Valley of the Moon in May 2021 with our first wedding June 2021. Just one year later; after re-opening all locations from the California state closure, we opened our 9th addition to the Fairview Weddings family - Fairview Laguna Seca. Oversight of the Fairview Weddings & Events brand includes hiring, training, mentoring and often times jumping in with two feet on wedding day to help. There is no better company to work alongside than the hard working team members at our venues and courses. December 2022 the new adventure began with not only the oversight of the Fairview brand, but now adding in the oversight of the marketing efforts for the 42+ courses under the CourseCo umbrella. Show less
-
-
-
Pacific Hotel Management, LLC
-
United States
-
Hospitality
-
1 - 100 Employee
-
Director of Sales and Marketing
-
Nov 2015 - Apr 2021
As the leader of the sales efforts for the 153 guest room property in Emeryville; my focus was building long lasting relationships with the San Francisco Bay Area's industry leaders. My passion translated to providing a voice for businesses, large and small, as well as driving the community topics that relate to tourism, restaurants, and hospitality in the greater East Bay. As the leader of the sales efforts for the 153 guest room property in Emeryville; my focus was building long lasting relationships with the San Francisco Bay Area's industry leaders. My passion translated to providing a voice for businesses, large and small, as well as driving the community topics that relate to tourism, restaurants, and hospitality in the greater East Bay.
-
-
-
Pillar Hotels & Resorts
-
Hospitality
-
100 - 200 Employee
-
General Manager
-
Mar 2015 - Nov 2015
As General Manager, I created and maintained customer-driven operations with a vision that inspired our hotel team members to do their absolute best. I oversaw the quality process to ensure guest satisfaction by consistent delivery of both product quality and service to achieve the hotel's financial objectives and increased goals year over year.
-
-
Director of Sales & Marketing
-
Mar 2014 - Mar 2015
Developed and implemented the total sales and marketing efforts of two Vacaville hotels, including securing new accounts, maintaining existing accounts, supervising activities of sales personnel, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction.
-
-
Multi Unit Sales Manager
-
Mar 2012 - Mar 2014
As the Multi Unit Sales Manager of four Marriott properties and one Hilton property I was a key player in booking and securing business for groups, business transient accounts, and extended stay business to drive the occupancy of 400+ hotel rooms in the Roseville-Sacramento area.
-
-
-
David's Bridal
-
United States
-
Retail
-
700 & Above Employee
-
Sales Consultant
-
Oct 2007 - Mar 2012
Provided superior, experiential customer service to Brides and wedding party members during stressful client decision making processes. Perfected the ability to work in a stressful, emotional, and demanding environment with ease, grace, and professionalism. Provided superior, experiential customer service to Brides and wedding party members during stressful client decision making processes. Perfected the ability to work in a stressful, emotional, and demanding environment with ease, grace, and professionalism.
-
-
Education
-
2020 - 2021
California State University - East Bay
Bachelor's degree, Hospitality, Recreation, Tourism -
2010 - 2012
Sacramento City College
Associate of Arts (AA), English Language and Literature/Letters
Community
