Alexandria Hernandez
Marketing Associate at One Work- Claim this Profile
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Bio
Greg Rancourt
Alex is a rock star. I was looking for someone to take over the marketing efforts for One Work and educate me in the process, and she jumped right in. She does a great job flexing between marketing strategy and marketing tactics and knows how to approach multiple social media channels based on their unique audiences and algorithms. If there's one thing that stands out the most, it's her ability to self-manage: she sets the social media plan, creates the posts, and engages with our followers with limited involvement from my end. She takes ownership. I'm so grateful to work with Alex and would recommend her without reservation.
Tawney Allen
Alexandria has been working with me for almost a year and half and has supported the transformation of my businesses. She creates structure, organization, & streamlines work efforts. I am consistently impressed by her high-level work ethics, attention to detail, & the ability to turn ideas into realities. Alex provides quality work with grace & ease. Grateful to work with such an accomplished & driven young professional.
Greg Rancourt
Alex is a rock star. I was looking for someone to take over the marketing efforts for One Work and educate me in the process, and she jumped right in. She does a great job flexing between marketing strategy and marketing tactics and knows how to approach multiple social media channels based on their unique audiences and algorithms. If there's one thing that stands out the most, it's her ability to self-manage: she sets the social media plan, creates the posts, and engages with our followers with limited involvement from my end. She takes ownership. I'm so grateful to work with Alex and would recommend her without reservation.
Tawney Allen
Alexandria has been working with me for almost a year and half and has supported the transformation of my businesses. She creates structure, organization, & streamlines work efforts. I am consistently impressed by her high-level work ethics, attention to detail, & the ability to turn ideas into realities. Alex provides quality work with grace & ease. Grateful to work with such an accomplished & driven young professional.
Greg Rancourt
Alex is a rock star. I was looking for someone to take over the marketing efforts for One Work and educate me in the process, and she jumped right in. She does a great job flexing between marketing strategy and marketing tactics and knows how to approach multiple social media channels based on their unique audiences and algorithms. If there's one thing that stands out the most, it's her ability to self-manage: she sets the social media plan, creates the posts, and engages with our followers with limited involvement from my end. She takes ownership. I'm so grateful to work with Alex and would recommend her without reservation.
Tawney Allen
Alexandria has been working with me for almost a year and half and has supported the transformation of my businesses. She creates structure, organization, & streamlines work efforts. I am consistently impressed by her high-level work ethics, attention to detail, & the ability to turn ideas into realities. Alex provides quality work with grace & ease. Grateful to work with such an accomplished & driven young professional.
Greg Rancourt
Alex is a rock star. I was looking for someone to take over the marketing efforts for One Work and educate me in the process, and she jumped right in. She does a great job flexing between marketing strategy and marketing tactics and knows how to approach multiple social media channels based on their unique audiences and algorithms. If there's one thing that stands out the most, it's her ability to self-manage: she sets the social media plan, creates the posts, and engages with our followers with limited involvement from my end. She takes ownership. I'm so grateful to work with Alex and would recommend her without reservation.
Tawney Allen
Alexandria has been working with me for almost a year and half and has supported the transformation of my businesses. She creates structure, organization, & streamlines work efforts. I am consistently impressed by her high-level work ethics, attention to detail, & the ability to turn ideas into realities. Alex provides quality work with grace & ease. Grateful to work with such an accomplished & driven young professional.
Credentials
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Conflict Management: The complete guide
UdemyAug, 2023- Oct, 2024 -
Creativity, Design Thinking, and Innovation for Business
UdemyAug, 2023- Oct, 2024 -
The Ultimate Public Relations Masterclass
UdemyAug, 2023- Oct, 2024 -
UX Fundamentals: Career in UX
UdemyAug, 2023- Oct, 2024 -
Write Magnetic Emails: Your Superpower at Work + in Business
UdemyAug, 2023- Oct, 2024 -
CRM: Customer Relationship Management
UdemyJun, 2023- Oct, 2024 -
Employee Engagement & Retention
UdemyJun, 2023- Oct, 2024 -
Employment Law Compliance Made Easy
UdemyJun, 2023- Oct, 2024 -
Public Speaking and Presenting at Work
UdemyJun, 2023- Oct, 2024 -
Collaborative Institutional Training Initiative (CITI PROGRAM)
University of TampaFeb, 2022- Oct, 2024 -
Analytic Investigations (Intermediate Level)
Udemy -
Certification Course in Human Resources Management (HRM)
Udemy -
Certification-Leadership in Employee Relations & Engagement
Udemy -
Spanish: The Most Useful Phrases +300
Udemy
Experience
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One Work
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United States
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Internet Publishing
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1 - 100 Employee
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Marketing Associate
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Jun 2022 - Present
- Research social and environmental impact companies to find hiring patterns. - Orchestrate marketing events on the University of Tampa’s campus. - Create marketing content to promote new job posts on the One Work Website. - Designed sheets to log the growth of social media. - Calculate social media engagement metrics across 5 platforms. - Analyze performance to identify opportunities for improvement. - Collaborate with the software development team to design new features to… Show more - Research social and environmental impact companies to find hiring patterns. - Orchestrate marketing events on the University of Tampa’s campus. - Create marketing content to promote new job posts on the One Work Website. - Designed sheets to log the growth of social media. - Calculate social media engagement metrics across 5 platforms. - Analyze performance to identify opportunities for improvement. - Collaborate with the software development team to design new features to support marketing objectives. - Configure marketing tools for audience segmentation
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Marketing Intern
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Jan 2022 - Jun 2022
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Founder
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Jul 2021 - Present
- Manage a group of 50+ ambitious women who are dedicated to personal and business development while pushing for change and extending help to others. - Collaborate with other local women-owned businesses to provide different types of support for our community. - Plan and host in-person and virtual networking events. (Most recent event: June 25th 2022) - Manage a group of 50+ ambitious women who are dedicated to personal and business development while pushing for change and extending help to others. - Collaborate with other local women-owned businesses to provide different types of support for our community. - Plan and host in-person and virtual networking events. (Most recent event: June 25th 2022)
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Lunar Connections Co
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United Kingdom
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Wireless Services
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1 - 100 Employee
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Social Media Manager | CEO
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Sep 2020 - Present
- Overlook 10+ companies’ interactions with the public by implementing effective marketing strategies on various social media platforms. - Reaches 50,000 users a month. - Sets key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes. - Analyzes the campaign’s performance against the KPIs. - Develop and execute engaging content plans that align with the brand's goals and target audience. - Monitor and respond to… Show more - Overlook 10+ companies’ interactions with the public by implementing effective marketing strategies on various social media platforms. - Reaches 50,000 users a month. - Sets key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes. - Analyzes the campaign’s performance against the KPIs. - Develop and execute engaging content plans that align with the brand's goals and target audience. - Monitor and respond to customer inquiries, comments, and messages on social media platforms, ensuring timely and professional communication. - Utilize social media management tools to schedule and publish content across different channels, maintaining a consistent and active online presence. - Conduct market research to identify industry trends, competitor strategies, and audience preferences, incorporating these insights into social media campaigns. - Collaborate with cross-functional teams, including marketing, design, and sales, to coordinate and align social media efforts with broader organizational objectives. - Generate monthly reports and performance metrics, tracking key performance indicators (KPIs) such as engagement, reach, and conversions. - Analyze campaign performance against set KPIs, identify areas of improvement, and make data-driven recommendations for optimization. - Stay updated on emerging social media trends, platform updates, and best practices, continually enhancing strategies and tactics. - Cultivate and maintain relationships with influencers, partners, and brand advocates to amplify the company's reach and engagement. - Stay vigilant about social media guidelines, ensuring compliance with relevant regulations and policies. - Proactively explore new social media platforms and tools to expand the brand's online presence and maximize audience reach Show less - Overlook 10+ companies’ interactions with the public by implementing effective marketing strategies on various social media platforms. - Reaches 50,000 users a month. - Sets key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes. - Analyzes the campaign’s performance against the KPIs. - Develop and execute engaging content plans that align with the brand's goals and target audience. - Monitor and respond to… Show more - Overlook 10+ companies’ interactions with the public by implementing effective marketing strategies on various social media platforms. - Reaches 50,000 users a month. - Sets key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes. - Analyzes the campaign’s performance against the KPIs. - Develop and execute engaging content plans that align with the brand's goals and target audience. - Monitor and respond to customer inquiries, comments, and messages on social media platforms, ensuring timely and professional communication. - Utilize social media management tools to schedule and publish content across different channels, maintaining a consistent and active online presence. - Conduct market research to identify industry trends, competitor strategies, and audience preferences, incorporating these insights into social media campaigns. - Collaborate with cross-functional teams, including marketing, design, and sales, to coordinate and align social media efforts with broader organizational objectives. - Generate monthly reports and performance metrics, tracking key performance indicators (KPIs) such as engagement, reach, and conversions. - Analyze campaign performance against set KPIs, identify areas of improvement, and make data-driven recommendations for optimization. - Stay updated on emerging social media trends, platform updates, and best practices, continually enhancing strategies and tactics. - Cultivate and maintain relationships with influencers, partners, and brand advocates to amplify the company's reach and engagement. - Stay vigilant about social media guidelines, ensuring compliance with relevant regulations and policies. - Proactively explore new social media platforms and tools to expand the brand's online presence and maximize audience reach Show less
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Citi
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Mexico
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IT Services and IT Consulting
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100 - 200 Employee
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Human Resources Summer Analyst
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Jun 2023 - Aug 2023
After completing Citi's Early ID Leadership Program and participating in a detailed and rewarding interview process, I was given the opportunity to serve as a Human Resources Summer Analyst (Summer Internship). Through this internship I will gather skills such as: - Comprehensive Training: The program kicks off with a 1-2 day training program that provides Summer Analysts like myself with a comprehensive overview of Citi. - Mentorship and Networking: Throughout the summer, I… Show more After completing Citi's Early ID Leadership Program and participating in a detailed and rewarding interview process, I was given the opportunity to serve as a Human Resources Summer Analyst (Summer Internship). Through this internship I will gather skills such as: - Comprehensive Training: The program kicks off with a 1-2 day training program that provides Summer Analysts like myself with a comprehensive overview of Citi. - Mentorship and Networking: Throughout the summer, I will have the privilege of working closely with Senior Mentors and Junior Buddies who will guide and support me. I am excited about the networking opportunities and Senior Speaker Events, where Citi's senior HR officers will share their experiences and provide valuable insights into their careers and the HR field. - Real-World Experience: I am eager to contribute to my team during the 10-week program, where I will be given real-world work that adds value to the organization. This hands-on experience will allow me to apply my skills and knowledge while learning from industry experts. - Building Connections: One of the highlights of this program is the chance to connect with other Citi interns, current HR Program participants, alumni, and professionals in the HR field. I am looking forward to building meaningful relationships and learning from their diverse perspectives. Show less After completing Citi's Early ID Leadership Program and participating in a detailed and rewarding interview process, I was given the opportunity to serve as a Human Resources Summer Analyst (Summer Internship). Through this internship I will gather skills such as: - Comprehensive Training: The program kicks off with a 1-2 day training program that provides Summer Analysts like myself with a comprehensive overview of Citi. - Mentorship and Networking: Throughout the summer, I… Show more After completing Citi's Early ID Leadership Program and participating in a detailed and rewarding interview process, I was given the opportunity to serve as a Human Resources Summer Analyst (Summer Internship). Through this internship I will gather skills such as: - Comprehensive Training: The program kicks off with a 1-2 day training program that provides Summer Analysts like myself with a comprehensive overview of Citi. - Mentorship and Networking: Throughout the summer, I will have the privilege of working closely with Senior Mentors and Junior Buddies who will guide and support me. I am excited about the networking opportunities and Senior Speaker Events, where Citi's senior HR officers will share their experiences and provide valuable insights into their careers and the HR field. - Real-World Experience: I am eager to contribute to my team during the 10-week program, where I will be given real-world work that adds value to the organization. This hands-on experience will allow me to apply my skills and knowledge while learning from industry experts. - Building Connections: One of the highlights of this program is the chance to connect with other Citi interns, current HR Program participants, alumni, and professionals in the HR field. I am looking forward to building meaningful relationships and learning from their diverse perspectives. Show less
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University of Tampa
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United States
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Higher Education
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700 & Above Employee
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Student Coordinator of Spartan Ready
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Jun 2022 - May 2023
- Plan and implement Spartan Ready SkillShop series (10-15 one-hour workshops a semester). - Plan and implement Spartan Ready Leadership Excursions (3-4 a semester). - Create assessment plans/surveys for each SkillShop and excursions to evaluate student learning and satisfaction. - Develop a marketing plan to advertise SkillShops and excursions to the student population and ensure attendees. - Work with fellow Student Coordinators for Spartan Ready collaboratively and with a… Show more - Plan and implement Spartan Ready SkillShop series (10-15 one-hour workshops a semester). - Plan and implement Spartan Ready Leadership Excursions (3-4 a semester). - Create assessment plans/surveys for each SkillShop and excursions to evaluate student learning and satisfaction. - Develop a marketing plan to advertise SkillShops and excursions to the student population and ensure attendees. - Work with fellow Student Coordinators for Spartan Ready collaboratively and with a team-oriented approach. - Meet weekly with the Spartan Ready team and Coordinator for Student Competency Development Programs.
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Audio Visual Technician
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Sep 2021 - Jun 2022
- Operate and maintain audio and visual technology - Troubleshoot equipment problems - Assemble multiple pieces of technology together. - Focus on event support and customer service.
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AMA at The University of Tampa
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United States
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Advertising Services
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1 - 100 Employee
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Subject Matter Expert of Videography
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Sep 2021 - Feb 2022
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Education
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Saint Leo University
Bachelor of Arts - BA, Psychology -
University of Tampa
Bachelor of Arts - BA, Psychology -
Polk State College
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Lake Wales High School
High School Diploma, International Baccalurate