Alexandria Caswell
Public Relations, Director at The Brand Amp- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Spanish -
Topline Score
Bio
Experience
-
The Brand Amp
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Public Relations, Director
-
Apr 2021 - Present
-
-
-
-
Senior Account Executive
-
Aug 2020 - Apr 2021
-
-
Account Executive
-
Jun 2018 - Aug 2020
Currently manages a vast client roster across various industries including: finance, commercial real estate, consumer goods, fitness, retail and healthcare.
-
-
-
Bolt PR (A Millwright Agency)
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Assistant Account Executive
-
Jul 2016 - Jun 2018
Managed a client roster of approximately five accounts stemming from a variety of industries including: education, consumer goods, health and fitness, private equity and exit planning.- Contributed to day-to-day client activities, deliverables, results and agency processes- Assisted in the creation of PR plan development and execution strategy - Managed and serve as a daily report for interns and account coordinators- Extensive event planning, resulting in desired media coverage - Coordinated partnerships with celebrities and social media influencers- Executed client events and trade shows on a national and international scaleSecured media placements in various outlets including: PEOPLE, USA Today, Univision, San Diego Union Tribune, TechCrunch and more.
-
-
Account Coordinator
-
May 2015 - Jul 2016
Responsible for generating top-tier press coverage for clients in the food, consumer goods and technology industries.Key responsibilities include but are not limited to:- Developing media lists for client announcements and press outreach- Securing print, online and television coverage for clients through targeted media outreach and pitching- Proven ability to understand and navigate the mechanics of Cision- Writing press releases, media materials, social media content and blog posts on behalf of clientsSecured media coverage in various outlets including: TIME, Fortune, Money, The Orange County Register, Orange County Business Journal, Los Angeles Business Journal and The Doctors.
-
-
-
KHON-TV
-
United States
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Intern- Assistant to Assignment Director
-
Dec 2013 - Apr 2014
• Proven ability to understand and navigate the mechanics of ENPS • Learned how to research newsworthy materials and evaluate content • Conducted multiple interviews and interacted with the public in the field • Developed and wrote sample news stories such as, “Alyshia Shimizu: NF Survivor”• Managed and sorted press releases and logged them into a schedule of activities • Proven ability to understand and navigate the mechanics of ENPS • Learned how to research newsworthy materials and evaluate content • Conducted multiple interviews and interacted with the public in the field • Developed and wrote sample news stories such as, “Alyshia Shimizu: NF Survivor”• Managed and sorted press releases and logged them into a schedule of activities
-
-
Education
-
University of Hawaii at Manoa
Bachelor's degree, Communication, General