Alexandria Caswell

Public Relations, Director at The Brand Amp
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Contact Information
us****@****om
(386) 825-5501
Location
Irvine, California, United States, US
Languages
  • English -
  • Spanish -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations, Director
      • Apr 2021 - Present

    • Senior Account Executive
      • Aug 2020 - Apr 2021

    • Account Executive
      • Jun 2018 - Aug 2020

      Currently manages a vast client roster across various industries including: finance, commercial real estate, consumer goods, fitness, retail and healthcare.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Account Executive
      • Jul 2016 - Jun 2018

      Managed a client roster of approximately five accounts stemming from a variety of industries including: education, consumer goods, health and fitness, private equity and exit planning.- Contributed to day-to-day client activities, deliverables, results and agency processes- Assisted in the creation of PR plan development and execution strategy - Managed and serve as a daily report for interns and account coordinators- Extensive event planning, resulting in desired media coverage - Coordinated partnerships with celebrities and social media influencers- Executed client events and trade shows on a national and international scaleSecured media placements in various outlets including: PEOPLE, USA Today, Univision, San Diego Union Tribune, TechCrunch and more.

    • Account Coordinator
      • May 2015 - Jul 2016

      Responsible for generating top-tier press coverage for clients in the food, consumer goods and technology industries.Key responsibilities include but are not limited to:- Developing media lists for client announcements and press outreach- Securing print, online and television coverage for clients through targeted media outreach and pitching- Proven ability to understand and navigate the mechanics of Cision- Writing press releases, media materials, social media content and blog posts on behalf of clientsSecured media coverage in various outlets including: TIME, Fortune, Money, The Orange County Register, Orange County Business Journal, Los Angeles Business Journal and The Doctors.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Intern- Assistant to Assignment Director
      • Dec 2013 - Apr 2014

      • Proven ability to understand and navigate the mechanics of ENPS • Learned how to research newsworthy materials and evaluate content • Conducted multiple interviews and interacted with the public in the field • Developed and wrote sample news stories such as, “Alyshia Shimizu: NF Survivor”• Managed and sorted press releases and logged them into a schedule of activities • Proven ability to understand and navigate the mechanics of ENPS • Learned how to research newsworthy materials and evaluate content • Conducted multiple interviews and interacted with the public in the field • Developed and wrote sample news stories such as, “Alyshia Shimizu: NF Survivor”• Managed and sorted press releases and logged them into a schedule of activities

Education

  • University of Hawaii at Manoa
    Bachelor's degree, Communication, General
    2012 - 2014

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