Alexandre Fleurent
President at Modencia- Claim this Profile
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Allemand Limited working proficiency
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Anglais Native or bilingual proficiency
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Français Native or bilingual proficiency
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Portuguese Elementary proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Credentials
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Management of Fashion and Luxury Companies
Università BocconiNov, 2022- Nov, 2024 -
Inside LVMH Certificate
LVMHJun, 2022- Nov, 2024 -
Understanding Fashion: From Business to Culture
Institut Français de la ModeFeb, 2022- Nov, 2024 -
TOEICⓇ Listening & Reading • 985/990
The TOEIC ProgramJan, 2022- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageJan, 2022- Nov, 2024 -
Cambridge English C1 Advanced
University of CambridgeJul, 2019- Nov, 2024 -
Microsoft Office Certification : Word • Excel • PowerPoint
ENI Ecole InformatiqueSep, 2018- Nov, 2024 -
3rd Piano cycle
Conservatoire Maurice OhanaJun, 2017- Nov, 2024 -
3rd music theory cycle
Conservatoire Maurice OhanaJun, 2017- Nov, 2024
Experience
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Modencia
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France
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Retail Apparel and Fashion
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1 - 100 Employee
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President
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Jan 2022 - Present
We promote an ethical vision of the fashion industry. I lead 28 team members and contribute to the smooth-running of the association: - Apparel design (from raw material to finished piece) - Organization of catwalks - Participation in a national fashion competition named « Trophées de la Mode » - Organization of various creative workshops: sewing, embroidery, knitting, creative design... - Digital communication: creation of visuals (poster design, article writing, social media management…) - Business canvassing Modencia also organizes a couple of events such as: Les Trophées De la Mode It is a fashion competition organized jointly with other business schools in France. Each fashion club has to imagine and make seven complete looks (two feminine, two masculine, two unisex and one wedding dress) on a carefully chosen theme. This year's theme is: the digital era. A catwalk will then be held with our models in front of a jury in Paris in March 2023. In addition, each garment must be linked to a common thread that we must explain to the jury with a lookbook containing all the drawings and ideas of our outfits. Troc’encia To strengthen the influence of ethical fashion, this event allows Audencia students to trade clothes with others to avoid waste. Frip'encia Following Troc'encia, Audencia's thrift store offers booths where students can sell their clothes throughout the year.
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BDA Audencia 2022
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France
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Fine Art
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1 - 100 Employee
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Communication Manager
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Sep 2021 - Present
"Les Art'naqueurs" is Audencia Business School Arts Club. - Oversee media relations - Social media management: article writing, poster design & digital animation of the mascot’s account - Business canvassing Trophée des Arts Winning school of the 16th edition of the competition named « Trophée des Arts » held in Blanes, Spain. The event is the first student artistic competition in Europe. During 4 days, students from 14 business schools compete in 11 different disciplines (writing, dance, freestyle, graphics, classical music, concert, classical theatre, improvisation, theatre, ambience, short film). Audencia's Got Talent Amateur artists present their singing, dancing, comedy and novelty acts skills in front of a jury and Audencia students to advance in the competition and win a prize. The cultural workshops An initiative organised by our mandate in collaboration with the BRIO, aimed at awakening the interest of a group of high school students in various artistic disciplines to which they have little access. These workshops are led by Audencia students and allow to gather everyone around art and culture.
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Waskoll
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France
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Junior Brand Manager
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Nov 2022 - Jan 2023
- Manage and develop P&L and driving market growth - Maintain the company's image through the implementation of marketing and communication initiatives - Develop the content on social media (national & local) and provide a well performance level (Followers / likes / creation of leads) - Creation of a magazine for the Maison - Develop E-RP relations - Create and manage editorial content calendars, briefe Artistic Direction and pro-actively proposed relevant pilots for the F&B Division - Analyze campaign results, formulate key learnings and make suggestions for upcoming campaigns and projects - Set up cases analyzing relevant content strategies, insights, and opportunities on the jewelleries industries - Segmentation of the products offer, market analysis and collabs/capsule propositions and brief - Manage the partnerships - Propose and monitor the services KPIs - Web writing, SEO, Online boutique management
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Isabel Marant
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France
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Retail Apparel and Fashion
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400 - 500 Employee
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Wholesale Assistant APAC
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Aug 2022 - Oct 2022
Customer support - Monitor weekly and monthly performances of key accounts - Management of customer requests and daily needs - Competitive intelligence on the different markets - Monitor the pricing policy - Manage requests for press samples for shoots and events Showroom - Contribute to the general organization of the showroom - Creation of looks from the collection to shoot the models for the clients - Schedule customer appointments and planning management - Creation of customer files and support files - Punctual support for customer appointments - Product training - Market study, mapping of sales - Preparation of documents for business meetings - Preparation of sales training and support books Analysis - Report on the sales results of customers in the different markets - Participate in monitoring sell out of customers in all product categories - Report on best/worst sellers by customer and product categories - Benchmarking Trips preparation - Market study, sales mapping, and prospecting - Preparation of sales training - Assistance in the preparation of travel reports
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Christian Dior Couture
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Sales Associate
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Jul 2022 - Jul 2022
- Welcome, attract and retain customers by embodying Dior’s values - Participate in the conduct of commercial operations and in the development of the boutique through individual and collective sales targets - Provide tailored advice on fashion, outfits, colors, styles, and fabrics that will suit the customer’s needs and preferences - Assist with inventory management and changes in visual merchandising - Make and track sales - Check the quality and the marking of the goods received This first experience in the luxury industry and especially in retail was very enriching and full of important lessons for my professional career. I acquired new skills there, such as: - Assimilation of the codes and values of the Maison and of the luxury industry in general - Know-how - Sense of customer service - Professionalism - Commercial fiber - Knowledge of how to deal with unexpected events and offer solutions
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SFR
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France
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Telecommunications
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700 & Above Employee
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Market Manager Assistant | Mainstream Marketing
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Jul 2020 - Aug 2020
- Development of loyalty programs for some of their offerings - Conduct of several market analyzes comparing their competitors (benchmarking) - Management of a charity project in partnership with "Les Hôpitaux de Paris" - Participation with the team in the development of new offer strategies - Development of loyalty programs for some of their offerings - Conduct of several market analyzes comparing their competitors (benchmarking) - Management of a charity project in partnership with "Les Hôpitaux de Paris" - Participation with the team in the development of new offer strategies
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SFR
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France
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Telecommunications
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700 & Above Employee
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IT Operations Assistant
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Jul 2016 - Jul 2016
Discovery and observation of the company. Discovery and observation of the company.
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Education
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2021 - 2025
Audencia
Programme Grande École - Master in Management (MiM) | English & Luxury tracks -
2023 - 2023
University of California, Berkeley
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2019 - 2021
Saint-Jean de Passy
Classe préparatoire aux Grandes Écoles (CPGE) ECS -
2019 - 2021
Sorbonne Université
Equivalence Management license -
Saint Pierre Institut
A-Level Equivalent, Honours with English-language European distinction
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