Experience

NEAPOLIS

• France
• Business Consulting and Services
• 1 - 100 Employee

• Luxury Brands I Digital Agencies I Growth Strategy I Differentiation I Consulting I Senior Advisor

  • 2009 - Present

  My deck in the Featured section!Please also visit www.neapolispartners.comENHANCING YOUR BRAND GROWTH STRATEGY!Neapolis is a boutique consulting agency I founded in 2009 to provide a first class foundation and actionable business insights for brands committed to building long term profitable growth and mutually beneficial relationships with their target clienteles through the definition and further implementation of a differentiation strategy. OUR CLIENTS:- Luxury and premium brands- Retailers and e-tailers- Digital agenciesWHEN?- A reboot of brand strategy is needed: company transformation, merger or acquisition processes, new shareholders, change of CEO ...- The company is either questioning its brand's territory, the profitability of its business lines or the accuracy of its communication, and is interested by an external resource combining strong expertises and an objective vision over its activitiesOUR ADDED VALUE:A unique combination of 3 assets:- a 25 year experience of the high end and luxury markets- very strong methodological strengths- a distinctive "hands on" approach during the implementation of the recommended differentiation strategy.OUR SERVICE OFFER:- definition of brand identity- assessment of alignment between this identity, brand values and current positioning- repositioning / reboot of the brand via a differentiation strategy- value creation model- growth opportunities, line extensions and new product categoriesFurther details are available via pm: adesaintemarie@neapolis-partners.fr or +33 (0)6 08 17 97 15Brand strategy I Digital transformation I E-commerce I Repositioning I Brand creation I Brand identity and platform I Value proposition



Datawords

• Advertising Services
• 1 - 100 Employee

• Digital I Brand Strategy Consulting Services Director

  • 2014 - 2016

  Datawords pioneers e-Multiculturalism, a unique combination of Culture and Tech. Datawords is a group of digital agencies which localise, update and deploy the multilingual digital strategies and contents of leading B2C and luxury brands. Main services include: Multilingual Content Management, Project coordination (liaising with HQ and subsidiaries), Multilingual Social Media Management, Multilingual SEO/SEM strategies, Management of multilingual banners, Localisation (website, iPhone, iPad, etc.), Copywriting, translation and proofreading in all languages. There, as a senior advisor, I manage E-Multicultural services which are proposed to premium and luxury clients to optimise and accelerate the international roll out of their digital strategies and contents, with a view to bringing a contribution to their:- brand growth strategy- brand differentiation strategy These various consulting assignments are always tailor made, aiming at enhancing the local expression of the luxury brand in its respective markets, while keeping up with its core values, identity and image.Deployment of digital strategy and contents I Business development I New York I B2B sales I International I Project leader I Digital roadmaps



FCD Partners

• United States

• M & A, Senior Advisor

  • 2005 - 2008

  . Strategic Consulting for private investors and a Paris based M & A team, including marketing/sales strategy development and 5 year financial business plan. Overseen sectors : premium and luxury brands. Also contributed to a BIMBO project on one historical French gourmet luxury company. For this brand:- Growth strategy- Differentiation strategy- Financial turnaround of activities.Luxury products I Luxury services I Premium I Financial analysis I Value creation models I Strategy I Benchmark of competitors



Hermès

• Retail Apparel and Fashion

• Luxury I Home business unit Managing Director

  • 1996 - 2004

  General management of BU (40 million € gross turnover ; 70% international), with full P&L responsibility for 3 separate activities / brands: Hermès Tableware, Saint Louis (crystal) and Puiforcat (silverware)Management of agents / distributors, relations with Hermès affiliated companies, wholesale and retail operationsDevelopment of new collections with Hermès group Artistic Direction and external designersFor each of the 3 brands:- Reinforcement of brand identity, increase of brand loyalty, improvement of activities profitability- Brand growth strategy- Brand differentiation.Artistic direction I Creation I International wholesale and retail activities I Department stores I Europe I USA I Japan, Hong Kong, South Korea, Singapore and Taïwan I Savoir faire I Craftsmanship I Editorial I Communication strategy I Public relations



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Consumer Products I CMO

  • 1987 - 1996

  Chief Marketing Officer for detergents and softeners at Henkel France: 7 brands, 15 people, 200 million € annual turnoverPartnership with Dusseldorf HQ and European peers to define Henkel strategy and implement growth plans and new product developments:- brand growth strategy- brand differentiation strategy- French rollout of international major product launchesIn 1995 Henkel France posts a record 21% value market share on the detergents market.Marketing strategy I Trade marketing I New Product development I Line extensions I Key account management



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• FMCG I Product Manager

  • 1984 - 1987

  Sales rep and then product manager for the Ultra Doux shampoo brand within the GARNIER marketing team (GARNIER is part of L'Oréal Consumer Products Division)Sales to hypermarkets and department stores I Promotions I Applied marketing Sales rep and then product manager for the Ultra Doux shampoo brand within the GARNIER marketing team (GARNIER is part of L'Oréal Consumer Products Division)Sales to hypermarkets and department stores I Promotions I Applied marketing