Alexandre Basson
Marketing, Strategy & Business Development Director at Precision Valve Corporation- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Italien Full professional proficiency
Topline Score
Bio
Alessandro Venè
Alex is one of those talented professionals i have been fortunate to work with. He is a natural problem solver, creative and enlighted manager who holds the capacity to stay focused under pressure and able drive the team to reach the objectives. Great communications skills, I was particularly amazed by his contegious enthusiasm and positive spirit, which takes the best out of you.
Paul Muller
Alexandre mi ha aperto gli occhi su un nuovo modo di gestire il marketing e la comunicazione aziendale. Brillante e con profonda esperienza. Il suo contributo è stato determinante. Molto utile anche il nuovo approccio del Neuromarketing.
Alessandro Venè
Alex is one of those talented professionals i have been fortunate to work with. He is a natural problem solver, creative and enlighted manager who holds the capacity to stay focused under pressure and able drive the team to reach the objectives. Great communications skills, I was particularly amazed by his contegious enthusiasm and positive spirit, which takes the best out of you.
Paul Muller
Alexandre mi ha aperto gli occhi su un nuovo modo di gestire il marketing e la comunicazione aziendale. Brillante e con profonda esperienza. Il suo contributo è stato determinante. Molto utile anche il nuovo approccio del Neuromarketing.
Alessandro Venè
Alex is one of those talented professionals i have been fortunate to work with. He is a natural problem solver, creative and enlighted manager who holds the capacity to stay focused under pressure and able drive the team to reach the objectives. Great communications skills, I was particularly amazed by his contegious enthusiasm and positive spirit, which takes the best out of you.
Paul Muller
Alexandre mi ha aperto gli occhi su un nuovo modo di gestire il marketing e la comunicazione aziendale. Brillante e con profonda esperienza. Il suo contributo è stato determinante. Molto utile anche il nuovo approccio del Neuromarketing.
Alessandro Venè
Alex is one of those talented professionals i have been fortunate to work with. He is a natural problem solver, creative and enlighted manager who holds the capacity to stay focused under pressure and able drive the team to reach the objectives. Great communications skills, I was particularly amazed by his contegious enthusiasm and positive spirit, which takes the best out of you.
Paul Muller
Alexandre mi ha aperto gli occhi su un nuovo modo di gestire il marketing e la comunicazione aziendale. Brillante e con profonda esperienza. Il suo contributo è stato determinante. Molto utile anche il nuovo approccio del Neuromarketing.
Experience
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Precision Valve Corporation
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United States
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Packaging & Containers
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200 - 300 Employee
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Marketing, Strategy & Business Development Director
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Apr 2019 - Present
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IPC Centre Technique Industriel de la Plasturgie et des Composites
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France
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Plastics Manufacturing
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100 - 200 Employee
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Marketing Director (Consulting)
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Jul 2018 - Mar 2019
IPC is the Technical Center of the French Plastic Federation. In charge of Sales, Tax-paying Members' relationship, Communication, Marketing and Strategy. In a few months I reorganized the Sales department and refocused the Communication while aligning the three pilars of IPC activity: long term research, private ad hoc studies and support to the tax-paying members. In parallele, I led the Top Management team that elaborated the IPC strategy for the next 5 to 10 years. IPC is the Technical Center of the French Plastic Federation. In charge of Sales, Tax-paying Members' relationship, Communication, Marketing and Strategy. In a few months I reorganized the Sales department and refocused the Communication while aligning the three pilars of IPC activity: long term research, private ad hoc studies and support to the tax-paying members. In parallele, I led the Top Management team that elaborated the IPC strategy for the next 5 to 10 years.
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GualapackGroup
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Alessandria, Piemonte, Italy
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Marketing & Business Development Director
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Feb 2012 - Jul 2018
The Gualapack Group is a family owned company specialized in innovative Flexible packaging solutions. The Group is settled of two divisions: - Safta, a European leader of laminates for advanced food, cosmetics, pharma & medical applications - Gualapack System, the World Leader of "Cheerpack system", the fully integrated spouted pouch offer: spouted pouches, caps and filling lines The Gualapack Group is a family owned company specialized in innovative Flexible packaging solutions. The Group is settled of two divisions: - Safta, a European leader of laminates for advanced food, cosmetics, pharma & medical applications - Gualapack System, the World Leader of "Cheerpack system", the fully integrated spouted pouch offer: spouted pouches, caps and filling lines
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ALLTUB GROUP
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France
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Packaging and Containers Manufacturing
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100 - 200 Employee
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Marketing & Innovation Director
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Jan 2011 - Jan 2012
Alltub is the World leader of aluminum collapsible tubes for packaging. With two production sites in France, one in Italy, Czech Rep., Mexico and HQ close to Paris, Alltub employes about 1,100 people for a turnover of nearly 120 M€ in 2011. The Marketing & Innovation Director is in charge of the Group strategy, operational marketing and product innovation. The output of my work, a complete revision of the Group strategy requiring long term development programs, led to the cession to a US equity fund specialized in companies deployment. Show less
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Veriplast
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Executive VP Marketing
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Jul 2008 - Jan 2011
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Marketing Manager
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May 2004 - Jun 2008
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Marketing Manager
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2001 - 2004
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Product Manager
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May 1999 - Dec 2000
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Export Area Manager
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Jan 1994 - Apr 1999
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Trainee
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May 1993 - Nov 1993
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Education
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emlyon business school
Master 2 (M2), Technology Management -
ESIEC
Engineer's degree, Packaging