Alexandrea Cassidy
Content Marketing Manager at Brand Guarde- Claim this Profile
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Bio
Lauren Duncan Kovacs
Working with Lexi was a joy. As a content creator, she dug into the research, formulated insightful questions and delivered clever, informative and quirky content. She works beautifully on a team and is a thoughtful coworker. With clear goals and objectives, she is highly dependable to deliver in a timely manner. She has the reader in mind and did wonderful work to carry our culture and mission over to our content.
Joe Kovacs
Lexi has been a key part of helping Brand Guarde launch our content marketing strategies. She was instrumental in launching our blog, social media, and email marketing efforts. I have appreciated her willingness to dive into the unknown of a startup and help us create a unique brand voice in our industry. Lexi's creativity and ability to blend data insights with a focus on the reader is excellent. She has been a joy to work with.
Lauren Duncan Kovacs
Working with Lexi was a joy. As a content creator, she dug into the research, formulated insightful questions and delivered clever, informative and quirky content. She works beautifully on a team and is a thoughtful coworker. With clear goals and objectives, she is highly dependable to deliver in a timely manner. She has the reader in mind and did wonderful work to carry our culture and mission over to our content.
Joe Kovacs
Lexi has been a key part of helping Brand Guarde launch our content marketing strategies. She was instrumental in launching our blog, social media, and email marketing efforts. I have appreciated her willingness to dive into the unknown of a startup and help us create a unique brand voice in our industry. Lexi's creativity and ability to blend data insights with a focus on the reader is excellent. She has been a joy to work with.
Lauren Duncan Kovacs
Working with Lexi was a joy. As a content creator, she dug into the research, formulated insightful questions and delivered clever, informative and quirky content. She works beautifully on a team and is a thoughtful coworker. With clear goals and objectives, she is highly dependable to deliver in a timely manner. She has the reader in mind and did wonderful work to carry our culture and mission over to our content.
Joe Kovacs
Lexi has been a key part of helping Brand Guarde launch our content marketing strategies. She was instrumental in launching our blog, social media, and email marketing efforts. I have appreciated her willingness to dive into the unknown of a startup and help us create a unique brand voice in our industry. Lexi's creativity and ability to blend data insights with a focus on the reader is excellent. She has been a joy to work with.
Lauren Duncan Kovacs
Working with Lexi was a joy. As a content creator, she dug into the research, formulated insightful questions and delivered clever, informative and quirky content. She works beautifully on a team and is a thoughtful coworker. With clear goals and objectives, she is highly dependable to deliver in a timely manner. She has the reader in mind and did wonderful work to carry our culture and mission over to our content.
Joe Kovacs
Lexi has been a key part of helping Brand Guarde launch our content marketing strategies. She was instrumental in launching our blog, social media, and email marketing efforts. I have appreciated her willingness to dive into the unknown of a startup and help us create a unique brand voice in our industry. Lexi's creativity and ability to blend data insights with a focus on the reader is excellent. She has been a joy to work with.
Credentials
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HubSpot Marketing Software
HubSpot
Experience
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Brand Guarde
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United States
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Internet Publishing
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1 - 100 Employee
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Content Marketing Manager
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Jan 2021 - Present
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Editor In Chief FoodTrends Magazine
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Jun 2018 - Jun 2020
Duties Include: • Direct creative and editorial direction for annual publication and implement and monitor the production schedule from concept to completion • Research, collect, and analyze trends and relevant news for the creation of a data driven publication • Manage the work of 5 writers including role designation and editing work • Working directly with a design team to direct aesthetic and visual direction for entire publication and accompanying visual assets such as CTAs, ads, social graphics • Work with both the brand and PR teams to create a robust release strategy and offer KPIs • Work directly with the CEO and VP to ensure the publication is in alignment with agency goals and voice
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Communications Specialist (Specializing in Social Media and PR)
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Feb 2017 - Jun 2020
Duties include: • Creating social media content - copy and creative for B2B and B2C• Creating, implementing, and reporting on social media ad strategies • Monthly KPI reporting, analyzing, and creating recommendations for adapting strategy• Training and on-boarding new hires with social media best practices and how-tos• Training clients on Google Analytics, Gain, and all aspect of social media platforms • Consulting clients on social, pr, and brand strategy• Professional recipe and food photography creation • Cultivating strategic media and influencer relationships• Ebook, biography, blog, and email writing (B2B and B2C)• Enhancing internal relations by coordinating group volunteer opportunities and culture building activities • AP press release writing and media pitching • Researching opportunities to elevate brand strategy • Identifying, evaluating, and procuring APIs for elevating our ability to provide actionable data, valuable insights, or tools that enhance marketing tasks and strategies
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Editorial Assistant
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Aug 2016 - Jan 2018
Duties Included: • Editorial researcher and copy editor for works in Better Homes and Garden • Copy editing broadsheet for editorials in Dallas Morning News • Copy editing working manuscript • Photoshoot Assistant • Recipe development assistant Duties Included: • Editorial researcher and copy editor for works in Better Homes and Garden • Copy editing broadsheet for editorials in Dallas Morning News • Copy editing working manuscript • Photoshoot Assistant • Recipe development assistant
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Social Media And Brand Manager
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Aug 2016 - Jan 2018
Duties Include: • Budget and pricing management • Content calendar upkeep • Social copy and creative development • Social content reporting and analysis • Event and workshop hosting and assistance • Product research and buying for curation of selective list of store wares • Managing relationships with suppliers Duties Include: • Budget and pricing management • Content calendar upkeep • Social copy and creative development • Social content reporting and analysis • Event and workshop hosting and assistance • Product research and buying for curation of selective list of store wares • Managing relationships with suppliers
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Education
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2013 - 2018
Texas Woman's University
Community
