Experience

MAXFIELD

• United States
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Head of E-Commerce & Marketing

  • Aug 2022 - Present

  United States Reports directly to the CFO/COO Develop & implement the ecommerce strategy to drive online sales and revenue growth. This included setting goals, identifying target markets, and formulating strategies to enhance the company's online presence and customer acquisition. Plan, execute, and oversee digital marketing campaigns to promote products/services, increase brand visibility, and drive traffic to online and in-store. This includes utilizing various online channels such as search… Show more Reports directly to the CFO/COO Develop & implement the ecommerce strategy to drive online sales and revenue growth. This included setting goals, identifying target markets, and formulating strategies to enhance the company's online presence and customer acquisition. Plan, execute, and oversee digital marketing campaigns to promote products/services, increase brand visibility, and drive traffic to online and in-store. This includes utilizing various online channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing. Website Management of Maxfieldla.com. Ensure that the website is user-friendly, visually appealing, and optimized for search engines. Collaborate with web developers and designers to enhance the website's functionality, user experience, and conversion rates. Improved the overall customer experience across all online touchpoints. Analyze customer behavior and feedback to identify areas for improvement. Implement strategies to enhance the user journey, streamline the checkout process, and provide exceptional customer support. Analytics and Reporting: Utilize analytics tools to track and measure the performance of ecommerce and marketing initiatives. Monitor key metrics such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI). Generate regular reports and derive actionable insights to optimize marketing campaigns and drive continuous improvement. Team Leadership: Provided guidance, mentorship, and professional development opportunities. Foster a collaborative work environment and ensure effective cross-functional collaboration between ecommerce, marketing and In-store teams Partnership Development: establish partnerships with relevant third-party vendors, agencies, and influencers to enhance the company's ecommerce and marketing efforts. Negotiate contracts and manage relationships to drive mutually beneficial outcomes.

• Retail & E-Commerce Operations Manager

  • Mar 2021 - Aug 2022

  Los Angeles Metropolitan Area ACHIEVEMENTS: Successfully launched an E-Commerce platform amidst the COVID-19 pandemic in 2020. Took charge of integrating the updated E-Commerce platform in 2021. Developed, maintained, and influenced the Marketing/E-Commerce Calendar. Provided oversight for external marketing and social teams. Managed the Marketing budget and expenses. Collaborated on collection launches, executing digital roll-outs, and engaging customers. Created dashboards for Senior Managment to… Show more ACHIEVEMENTS: Successfully launched an E-Commerce platform amidst the COVID-19 pandemic in 2020. Took charge of integrating the updated E-Commerce platform in 2021. Developed, maintained, and influenced the Marketing/E-Commerce Calendar. Provided oversight for external marketing and social teams. Managed the Marketing budget and expenses. Collaborated on collection launches, executing digital roll-outs, and engaging customers. Created dashboards for Senior Managment to understand weekly/biweekly/monthly/yearly business OPERATIONS: Implemented an Appointment app for Chrome Hearts LA & Malibu locations to boost sales during the COVID-19 pandemic. Created a payment portal for over-the-phone sales to mitigate health and fraud risks Maintained and updated POS and BOH systems, working closely with the IT department. Led and coordinated 3rd party inventory counts and loss prevention efforts. Established protocols for inventory preparation, discrepancy summaries, and reconciliation. Worked collaboratively with internal and external teams to execute and create a process for e-commerce launches, pop-ups, and in-store events. Developed standard operating procedures (SOPs) for E-Commerce Fulfillment, involving store teams, external shipping vendors, and ship station. Implemented CRM best practices. Created protocols for hindsighting tools for trunk shows, events, and pop-ups to understand profits and areas of improvements. Created Vendor onboarding to enhance communication with Buying, Finance, Marketing, Inventory and Ecommerce departments

• Retail Operations Coordinator

  • Aug 2019 - Mar 2021

  Spearheaded the implementation of the new system Rolled out SOP’s for new POS and BOH systems Trained all Management & new employees on processes including: opening/closing, cash discrepancies, security on-boarding, incident reporting, event P&Ls, transfers, sales reporting, etc. Created & manage our Maxfield LinkedIn page to help hire and recruit across all company channels Managed Software system to automate reports for Corporate, Upper management and in-store teams



Chrome Hearts

• United States
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Assistant Manager

  • Dec 2018 - Aug 2019

  Los Angeles, California Reported to the General Manager Hired, trained and developed staff in both LA & Malibu locations - including hiring and training my replacement Changed the structure of both locations to improve sales, visual management, client retention and operations Led and transformed the back-of-house operations, updating and streamlining all processes Created critical tools to assist in sales development, improvement and accountability Created security on-boarding and protocol for loss… Show more Reported to the General Manager Hired, trained and developed staff in both LA & Malibu locations - including hiring and training my replacement Changed the structure of both locations to improve sales, visual management, client retention and operations Led and transformed the back-of-house operations, updating and streamlining all processes Created critical tools to assist in sales development, improvement and accountability Created security on-boarding and protocol for loss prevention, guard training and to educate staff Responsible for all inventory, including cycle counts, 3rd party bi-annual counts, shipping and receiving Worked closely with the Factory to understand company vision, protocols, buying, etc Show less



Agent Provocateur

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Assistant Store Manager

  • Apr 2017 - Dec 2018

  Melrose, Los Angeles

• Multi-Store Manager

  • Aug 2016 - Apr 2017

  Costa Mesa, California -Responsible for training and re-staffing both Beverly center and South Coast Plaza Associates and upper levels of management -All store operations: weekly, bi-weekly and monthly reporting -Stock Control: daily/weekly/monthly/Annual Inventory, Loss Prevention, implementation of all stock policies Assists West Coast Retail Director of Stores in Operations: -Collecting data from West Coast Locations -Implementing new tools to utilize including two trackers that are now utilized… Show more -Responsible for training and re-staffing both Beverly center and South Coast Plaza Associates and upper levels of management -All store operations: weekly, bi-weekly and monthly reporting -Stock Control: daily/weekly/monthly/Annual Inventory, Loss Prevention, implementation of all stock policies Assists West Coast Retail Director of Stores in Operations: -Collecting data from West Coast Locations -Implementing new tools to utilize including two trackers that are now utilized in all of North America

• Store Manager

  • Mar 2016 - Sep 2016

  Beverly center -Performance management including: monthly performance reviews, training and development -Develop and execute partnerships to increase brand awareness which includes: attending store events, partnering in events, and holding store events -Oversees all store operations including: payroll, budgeting and monthly analysis -All areas of hiring: recruitment, conduct interviews and on boarding process -Inventory: Loss prevention, implementing stock policies, and annual inventory



Ted Baker

• Retail Apparel and Fashion
• 700 & Above Employee

• Assistant Manager

  • Jul 2015 - Mar 2016

  -Ability to effectively hire, train and manage staff -Payroll management, scheduling, and reports -Oversees all operations including, Loss Prevention and all inventory movement -3rd in the coast to beat plan a period before year ending

• Floor Manager

  • Feb 2015 - Jul 2015

  -utilize elevated levels of sales and services to maximize performance -Train and motivate all sale associates through customer service and product knowledge Assist in all store operations including: administrative responsibilities, recruiting, reporting, and evaluation of team members

• Southwest Coast Admin / Stylist

  • Aug 2014 - Jan 2015

  -Assists Area Manager -SM schedules -VAC approvals -Coordinator for Holiday meeting -Booking/Travel -expenses -SW & NW Newsletter -Payroll -Records and Collects all AM Documents



Juicy Couture

• Retail Apparel and Fashion
• 300 - 400 Employee

• Floor Supervisior

  • Jan 2012 - Jun 2014

  century city -Assist with monthly visual floorsets including mannequin looks and window displays -Run CSM segments daily to manage sales associates and make store numbers -Store open/close tasks -Customer service -Prepare and teach product knowledge on new arrivals -Create trend boards based on season -Shimpent and stock

• Sale Associate/Acting Floor Supervisor

  • Mar 2012 - Dec 2013

  Century City -Top Monthly Sales -Trained Associates -Assisted Back-stock management -Monitored Associate Clientele -Visual Boards