Alexandre Demasi, MBA

COO - Chief Operating Officer at wisenetix (formerly swine it)
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, Brazil, BR
Languages
  • English -

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Experience

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • COO - Chief Operating Officer
      • Jun 2022 - Present

      Wisenetix: the brightest minds in agriculture in your pocket. Wisenetix is an American startup, 100% digital, with 3 Business Units: USA, LATAM and Brazil. Global leader in the segment of podcasts for agribusiness (YouTube and Spotify), with the largest pig farming community in the world (Instagram: Academia Suína), production of online courses and web conferences to communicate with livestock nutritionists, veterinarians and producers. Main podcasts: The Swine it Podcast Show, CerdoCast, SuinoCast, The Poultry Podcast Show, The Dairy Podcast Show, AviPodcast, O Aviário. I am responsible for managing the 3 BUs: Sales, Customer Success, Products, Marketing, Finance and HR. Main Customers: Cargill, DSM, Adisseo, MSD, Trouw Nutrition, BI, Elanco, Evonik, Alltech, Ceva, etc. Show less

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CCO - Chief Commercial Officer
      • Jun 2021 - Jun 2022

      The most complete SaaS platform for Compliance. Responsible for managing the Business and Commercial team: Hunters (SDRs and Closers), Farmers, Marketing and Products. Kronoos is a 100% digital B2B Big Data Analytics platform that generates Data, Simplified and Complete Dossiers and Research in more than 3,500 national and international sources of researched CPFs or CNPJs, resulting in a metric based on a score and Reputational, Legal and Credit analysis. It is the most complete SaaS platform for Risk Management and Compliance on the market. With state-of-the-art data mining and tracking technologies, the system can accurately identify the involvement of a particular company, its partners or family members, in cases of fraud, corruption, money laundering, terrorism, environmental crimes, slave and child labor. Show less

    • Brazil
    • International Trade and Development
    • 300 - 400 Employee
    • National Executive Director
      • Jan 2015 - Dec 2019

      Amcham Brasil: Largest Multisectoral Association in the country with more than 5,000 associated companies, national and multinational, which together represent a third of all of Brazil's GDP. Position: National Director of Regional Units reporting directly to the CEO. Responsible for the Management of the 13 Regional Units of Amcham Brasil, People, Business and Financial Management (P&L), covering more than 300 people. Management of the Boards of the 5 largest Regional Units. Presentations to the Executive Committee and Board of Amcham Brasil, represented by the CEOs of the main companies from different segments: Citibank, Cargill, IBM, Microsoft, Intel, General Motors, PwC, Bayer, DOW, Embratel, KPMG, Stefanini, PepsiCo, Braskem, Serasa , Bain & Company, DuPont, P&G, Caterpillar, Johnson & Johnson, Embraer, Cummins, Boeing, Votorantim, GE. Amcham Arena – competition between more than 800 startups throughout Brazil and Amcham Connect. Best results of the last 100 years of Amcham Brasil in consecutive years 2018 and 2019, with consistent growth and surpassing all performance indicators (membership base, acquisition of new companies, relationship/satisfaction of members, churn, sponsorships, PACEs (training courses: B2C2B) and international missions). Show less

    • Brazil
    • International Trade and Development
    • 200 - 300 Employee
    • General Manager (Brazil)
      • Jan 2011 - Jan 2014

      Brazilian Trading Exported of Sugar in Containers: R$ 1,2 BI sales annual and 200 employees Position: General Manager of Domestic Sugar (Brazil) reporting directly to the CEO Responsible for the Start Up and releasing of the Energy Sugar brand at the National Market. Also in charge of Sugar Operation, Managing, Purchasing and Sales for industries, food service, retail and branding. Release of the Energy Sugar brand in Brazil: White sugar and Refined sugar. Sales Revenue 2012: R$ 80 MI, Sales Revenue 2013: R$ 120 MI. Sales and Purchase team: 10 brokers of Sugar (purchase) and 30 Representative Salesmen in SP, RJ, RS and GO. Customers: Dia %, GRSA, Spani Atacadista, SM Rosado, SM São Roque, Mais Atacadista, Barcelos, Super Bom, SM Fluminense, Karapito, Disprol, Disventura. Show less

    • Brazil
    • Retail Office Equipment
    • 1 - 100 Employee
    • Commercial Director
      • Mar 2010 - Dec 2010

      Commercial Director: responsible for Sales Machines, Marketing and Sell Parts. Fast Food and Food Service Market. Clients: Mc Donald's, Bob's, Burger King, Subway, Giraffa's, Outback, Starbucks, Yogoberry, Yoggi, etc. Work team: 2 Managers, 5 Coordinators, 10 Analysts and 30 Representative Sales. Skype: demasi_toptaylor Commercial Director: responsible for Sales Machines, Marketing and Sell Parts. Fast Food and Food Service Market. Clients: Mc Donald's, Bob's, Burger King, Subway, Giraffa's, Outback, Starbucks, Yogoberry, Yoggi, etc. Work team: 2 Managers, 5 Coordinators, 10 Analysts and 30 Representative Sales. Skype: demasi_toptaylor

    • 1 - 100 Employee
    • Commercial Director
      • Feb 2007 - Feb 2010

      BACKER S/A – Stainless Steel – (Domestic Utilities, Spoons, Forks, Knives, Gifts). Sales and Marketing Director: responsible for Management of National Sales and Marketing. Team Work: 60 Representatives, 6 Salesmen SP, 3 Regional Sales Managers and 8 assistants. Strategic Marketing, Projects, Sales Strategy and Profits increase in 30%. Strategic Planning, Budget and Business Plan until 2013, with Products Release, Market Covering and EBITDA. Clients: Martins, Tambasa, Embrasil, Makro, Wal Mart, CBD, Carrefour, etc. Show less

    • Brazil
    • Mining
    • 700 & Above Employee
    • Sales Projects and Marketing Manager PRADA Division
      • Feb 2003 - Jan 2007

      CSN (Companhia Siderúrgica Nacional) – PRADA (Packing Division) (Biggest Steel Packing Company in America Latina) Sales Projects and Marketing Manager: Development of Strategic Planning with President and Comercial Planning, Market Intelligence and Negociation with Comercial Director, managing informations to take decisions. Products portfolio analysis, with Budget until 2015 and business plan by channels, segments and categories, market share analysis, production capacity, BCG and SWOT analysis, sales/profits and budget analysis to 2007/2008/2009. Markets/Clients Management, promoting Sales grow up and TradeMarketing analysis in majors channels class. Key Account Manager: Gomes da Costa (Itajaí SC - 2004). Development new clients and new markets, Special Projects and Corporate Marketing (Inovation): Nestlé, Unilever, Etti/Parmalat, Friboi, Reckitt Benckiser, Basf, Coral, Petrobrás, Du Pont, Gomes da Costa, etc. Team Work with 2 Marketing analysts, 6 Business analysts and 6 Key Accounts. Show less

    • Brazil
    • Food and Beverage Services
    • 700 & Above Employee
    • Product and Sales Manager
      • Jul 1996 - Sep 2000

      Product and TradeMarketing Manager: Release of Frozen Dessert Category Miss Daisy by Sadia to Brazil. Marketing Mix Managing, strategies to different kinds of products, packagings and sales channels. New releases of products and quality and quantity analysis. Market share evolution, brand equity, Nielsen to Ice Cream, competition analysis, prices elasticity, endomarketing and Sales training to Comercial Area: managers, coordinators, key accounts, sales and promotion people. Merchandising, analysis and products classifying to the costumers, Market, others players and sales channels. Sales and Marketing Manager - Miss Daisy (small company): Management and training of Team Work with Sales and Nutritionist people, by geographic region and business. Key Account Manager: CBD, Carrefour, Wal Mart. Management of Food Service e Franchising Accounts: Pizza Hut, Fran’s Café, Bob’s, Sodexo, etc. Show less

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Commercial Propagandist
      • Sep 1995 - Jul 1996

      Assistance to different medical specialties and points of sale (trademarketing - pharmacies). Products aimed at the areas of gynecology, dermatology, otolaryngology, psychiatry, physiotherapy and general practice. Assistance to different medical specialties and points of sale (trademarketing - pharmacies). Products aimed at the areas of gynecology, dermatology, otolaryngology, psychiatry, physiotherapy and general practice.

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Trainee
      • Aug 1994 - Sep 1995

      Assistance to different medical specialties and points of sale (trademarketing - pharmacies). Assistance to different medical specialties and points of sale (trademarketing - pharmacies).

Education

  • UCLA Extension
    Strategic Marketing
    2001 - 2002
  • ESPM Escola Superior de Propaganda e Marketing
    Master of Business Administration - MBA, Business Administration and Management, General
    2004 - 2007
  • Universidade Presbiteriana Mackenzie
    BA, Business and Administration
    1994 - 1998

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