Experience

Meldrum_Dent

• United Kingdom
• Media Production
• 1 - 100 Employee

• Producer

  • Jan 2022 - Present

  Meldrum Dent is an independent production company founded in 2017. We are a creative video and photography studio, producing high aesthetic productions that are optimised for platform and channel. We produce branded content, tv commercials, documentaries, live streams, animations, photography and whatever else you might need. Put simply… “Visuals and Vibes” is what we're about. We have an incredible network of creatives and crew that we build around each project. Meldrum Dent is an independent production company founded in 2017. We are a creative video and photography studio, producing high aesthetic productions that are optimised for platform and channel. We produce branded content, tv commercials, documentaries, live streams, animations, photography and whatever else you might need. Put simply… “Visuals and Vibes” is what we're about. We have an incredible network of creatives and crew that we build around each project.



Alex Roots

• Professional Singer

  • Jan 2008 - Present

  After training in Musical Theatre for secondary school at the Italia Conti Academy of Theatre Arts 2005-2008, I was a full-time recording artist signed to an independent music label called Good Groove. This was the outcome of a successful development deal where I co-wrote and recorded an album with music producer, Ryan Laubscher. I returned to my Musical Theatre studies and trained at the Royal Conservatoire of Scotland, and since then have continued to gig professionally, including becoming a lead vocalist for the gospel choir, Urban Voices Collective. Highlights during this time include: - Performing as the support act for McFly, The Sugababes & Calvin Harris; - Collaborating with the now world-renowned Music Video Director Emil Nava on my debut single’s music video, ensuring the aesthetic and energy was in keeping with the album and direction; - Being responsible for curating all social media content, writing online blogs, recording vlogs and coming up with ways to engage with my fan base;- Collaborating with my PR and management teams to gain as much relevant coverage and momentum as possible, to promote myself in a saturated market. I received press coverage with The Guardian, NME Music, Music Week, Top of the Pops magazine, and many more;- Being an ambassador for Claire’s Accessories, resulting in my music being played in every store across the UK and designing and launching my own range;- Stepping in for BBC’s Tom Deacon and presenting a live YouTube show called The 5:19 Show after a successful appearance as a guest and building a rapport with the production crew behind the scenes;-Performing as a regular in headline shows across London, in which I had to engage with my fan base to encourage ticket sales;- My music was chosen to the be the Nickelodeon theme tune for Gigantic, and featured on MTV’s The Hills, The City and Jersey Shore; - Singing at the FA Cup Final with Urban Voices Collective.



Little Misery Records

• Musicians

• Creative Producer

  • Jan 2021 - Jan 2022

  Collaborating with music artist Dani Sylvia on delivering music videos that were self funded and shot on mobile phones. I played a key role in the conceptual brainstorming sessions and had full ownership on pre/post-production responsibilities. Collaborating with music artist Dani Sylvia on delivering music videos that were self funded and shot on mobile phones. I played a key role in the conceptual brainstorming sessions and had full ownership on pre/post-production responsibilities.



Blackbridge Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2020 - Dec 2021

  Blackbridge is a people communications agency that specialises in helping clients attract and engage top talent. My experience involved managing key client relationships and overseeing and delivering projects for some of the agency’s key accounts; Amazon, TK Maxx, Heathrow, KPMG, Vodafone, and Police Now.During this role, I was supporting the creative and digital teams to develop and implement a range of creative materials. Solutions included employer brand building, creative/conceptual development and testing, full campaign management and delivery (video, photoshoots, online events, podcasts, outdoor and online advertising materials), websites and social media campaigns. Highlights during this time include:- Producing videos for Amazon, two of which were shortlisted for multiple awards and received exceptional client feedback and results;- Producing a video for Police Now in a response to Black Lives Matter, tackling racial inequality. The video was award winning, and through collaboration with our in-house PR arm, gained national coverage, including a mention on BBC Breakfast and a feature in The Sun newspaper.

• Project Executive

  • Feb 2020 - Oct 2020



Shearman & Sterling LLP

• United States
• Law Practice
• 700 & Above Employee

• Graduate Recruitment Officer

  • Sep 2019 - Feb 2020



Bryan Cave Leighton Paisner LLP

• Law Practice
• 700 & Above Employee

• Graduate Recruitment Advisor

  • Aug 2018 - Sep 2019

  During my time at BCLP I was responsible for the end-to-end graduate recruitment cycle for all early talent streams, across the UK and Hong Kong. I focused on all elements of attraction, marketing and events as well as recruitment.Highlights during this time include:- Following a merger with a US law firm, I worked with key stakeholders across the business and an external agency to launch the firm’s new global brand to the early talent market. This included project managing the creation of a new global EVP, website redesign, photoshoot, campus giveaways, all events and immersive 360º videos; - I ran five internships a year, which included managing and executing multiple internal and external events. I was in charge of budgets, sourcing venues and managing VIP guests and stakeholders from within the organisation; - I initiated a complete redesign of the summer internship programme, including the design of all supporting materials in line with the new brand; - Launched the early talent team’s social media platforms, and curated all content. During this time the firm received an award from Legal Cheek for best law firm use of Social Media; - Responsible for a UGC project across the business using the content gathering platform, SeenIt;Participated in the development of the innovative diversity initiative ‘Race for Change’ which is an event that specifically addresses the lack of representation of black people in the legal profession. This led to a 25% increase in applications and the hire of black students.

• Graduate Recruitment Assistant

  • Sep 2017 - Aug 2018

• HR Coordinator

  • May 2017 - Sep 2017

  PA to the HR Director, Head of L&D and Head of HR.



Heidrick & Struggles

• United States
• Business Consulting and Services
• 700 & Above Employee

• Executive Assistant

  • Apr 2017 - May 2017



Eversheds Sutherland

• United Kingdom
• Law Practice
• 700 & Above Employee

• Recruitment Assistant - Partner Recruitment

  • Nov 2016 - Feb 2017



Odgers Berndtson

• United Kingdom
• Business Consulting and Services
• 700 & Above Employee

• Personal Assistant

  • Jul 2016 - Oct 2016



K2K Stars, Laura Bruce Dance Academy , Studio 88

• Freelance Musical Theatre Teacher

  • Sep 2014 - Jul 2016