Experience

Brandaffair Advertising

• Romania
• Advertising Services
• 1 - 100 Employee

• Business Owner

  • Mar 2023 - Present

  EIC _evolution Innovation Center- global vision & international level implementation

• Managing Partner

  • Jan 2021 - Present

  Managing set-up for the business

• Managing Partner

  • May 2016 - Present

  Recreator- managing the development of one project for kids & evolution of education in Romania

• Business Owner

  • Jan 2004 - Present

  Developed and implement business growth strategies.



Centrul Shakti

• Bucharest, Romania

• Yoga Teacher

  • Nov 2016 - May 2018

  Yoga & Meditation Yoga & Meditation



Beko Grundig Deutschland GmbH

• Germany
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Sales and Marketing Manager

  • Sep 2007 - Jan 2009

  Responsibilities: ➢ Business planning, developing, and managing Grundig partners; ➢ Market analysis: competition and Grundig positioning; ➢ Achievement of Sales objectives (volume, NSV, GP), and market share results; ➢ Marketing strategy, budgeting and implementation (coordination of partners and third parties). Achievements: • Presence in over 300 shops across Romania (Domo, Flanco, Metro, Carrefour, Selgros and independent stores) in 12 months; • Leader in portable DVD player segment in Q4, 2007 - GFK source; • Promotional Campaign in Grundig Exclusive Shop (December, 2007), increased sales with 75% vs. December, 2006. Show less



Orion Romania

• Bucharest, Romania

• Procurement Manager

  • Sep 2003 - Sep 2007

  Responsibilities: ➢ Supply chain management and planning with suppliers (LG Electoronics, Sony, Blaupunkt, Vestel, Beko and Profilo); ➢ Contractual Terms and Conditions (negotiation, implementation and renewal); ➢ Supplier relationships management: buying price negotiation, marketing budget allocation, stock allocation, price list/positioning and target achievements; ➢ Tight communication with the sales department for forecasting and sales strategies. Achievements: • Growth in Sony business by 400% in 2005 vs. 2004; • Growth in LG business: 50% in 2006, 75% in 2007; • LG coop promotion: market leader for 3 months on washing machines segment. Show less



Next Advertising

• Media Planner

  • May 2001 - Sep 2003

  Responsibilities: ➢ Planning media strategy: objectives, setting customer budgets in press, TV, radio and untraditional media channels ; ➢ Media buying; ➢ Campaign monitoring: press, T.V.; ➢ Evaluation of the campaign. Major Accounts: Germanos, Murfatlar, Dufa, Arctic, Kandia, Glaxo Smith Kline, Sicomed. Achievements: • Sales growth up to 25 % for Germanos; • Elaborated the Media Market Analysis, 2003 (on media channels with increased affinity in pre established targets - mainly in press and TV). Show less