Experience

Two One Five Agency

• United States
• Entertainment Providers
• 1 - 100 Employee

• Founder

  • Jan 2023 - Present



WHE AGENCY

• United States
• Entertainment
• 1 - 100 Employee

• Influencer Talent Manager

  • 2021 - 2022

  ·Created and implemented the "Entertainment Vertical" of the agency by sourcing celebrity and high-profile clients ·Arrange prestigious PR opportunities for clients on my roster ·Proactively source, recruit and sign talent, based on a mixture of experience and driving roster revenue ·Develop each talent’s content strategy, overall career trajectory, and build/manage the talent's image ·Signed and managing top tier talent such as: Jarrette Jones and Sal Perez from the hit Netflix show, 'Love Is Blind', Amani Aliyya from 'Married At First Sight', the sensational and viral TikTok couple, Carlo and Sarah, The J Family, the prestigious NYC Ballerina Tiler Peck, TikTok's Latinx Creator of the Year: Matisse Azul, and the 615 House in Nashville, Tennessee ·Serve as a point of contact for potential and existing talent - constantly growing & maintaining positive relationships and providing career direction ·Building meaningful relationships with digital talent, creative agencies, and brands including Amazon, Walmart, Target, Warner Brothers, Disney, Mattel, Netflix, Sony ·Negotiate rates and budgets ·Measure and report on influencer growth across platforms, commercial viability, and ROI ·Actively supporting strategy, planning, and execution of social media campaigns each quarter ·Built, implemented and executed a training program for all new hires ·Share ideas on platform functionality and optimization, influencer collaborations, and new opportunities and trends in the social and digital media space ·Support the strategy, planning, and execution across talent campaigns, including ongoing/daily brand posts, social campaigns, and member engagement ·Advise on, communicate, and implement best social media practices while evolving tactics throughout each campaign as new data emerges Show less



Creatd

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Influencer Talent Manager

  • 2021 - 2022

  ·Created and implemented the "Entertainment Vertical" of the agency by sourcing celebrity and high-profile clients ·Arrange prestigious PR opportunities for clients on my roster ·Proactively source, recruit and sign talent, based on a mixture of experience and driving roster revenue ·Develop each talent’s content strategy, overall career trajectory, and build/manage the talent's image ·Signed and managing top tier talent such as: Jarrette Jones and Sal Perez from the hit Netflix show, 'Love Is Blind', Amani Aliyya from 'Married At First Sight', the sensational and viral TikTok couple, Carlo and Sarah, The J Family, the prestigious NYC Ballerina Tiler Peck, TikTok's Latinx Creator of the Year: Matisse Azul, and the 615 House in Nashville, Tennessee ·Serve as a point of contact for potential and existing talent - constantly growing & maintaining positive relationships and providing career direction ·Building meaningful relationships with digital talent, creative agencies, and brands including Amazon, Walmart, Target, Warner Brothers, Disney, Mattel, Netflix, Sony ·Negotiate rates and budgets ·Measure and report on influencer growth across platforms, commercial viability, and ROI ·Actively supporting strategy, planning, and execution of social media campaigns each quarter ·Share ideas on platform functionality and optimization, influencer collaborations, and new opportunities and trends in the social and digital media space ·Support the strategy, planning, and execution across talent campaigns, including ongoing/daily brand posts, social campaigns, and member engagement ·Advise on, communicate, and implement best social media practices while evolving tactics throughout each campaign as new data emerges Show less



STAR DANCE ALLIANCE, LLC

• United States
• 1 - 100 Employee

• Talent and Influencer Manager

  • 2019 - 2021

  •Designed and manage a worldwide brand ambassador program•Traveled with Nile Rodgers on Cher’s “Here We Go Again” Tour, recruited and managed his dancers by cities •Provide corporate sponsors, such as Champion, with dance influencers to market their products and companies through social mediaScout, schedule, and hire talent for promotional photo and video shoots

• Marketing and Communications Manager

  • 2018 - 2021

  •Responsible for social media, advertising, branding, creative planning and evaluation, marketing new product offerings, and promotional development for regional, national, and global markets•Director of Star Dance Alliance social and digital media•Consolidated 12 different dance companies under one brand in order to promote cross-sales, brand awareness, customer retention, and increased conversation•Manage Instagram, Facebook, Twitter, TikTok, company website, and media group accounts•Marketing Director/Liaison for JoJo Siwa's brand new Peacock TV show •Responsible for creating social and digital advertisements, engaging campaigns, Instagram Takeovers at live events, social media collaborations and co-branding with other large companies/brands/personalities, contests, giveaways, and interviews•Implemented social analytics to measure the effectiveness of marketing efforts •In charge of making creative content and writing engaging social captions to increase brand awareness, navigate customer engagement, and maintain and grow customer retention •Created and promoted sold-out international virtual dance competitions during the Coronavirus Pandemic•Co-created, marketed, and implemented an Australian dance convention •Manage corporate sponsorships- negotiation, content creation, and oversee the execution•Proficient in Instagram, TikTok, Facebook- posts, stories, ads, and campaigns Show less



Star Dance Alliance

• Social Media Marketing Manager

  • 2017 - 2018

  •Created and managed marketing and social media campaigns and strategies •Hosted and produced Weekly Recap Show, which featured dancers from over 300 cities, featured on Dance TV Network and all social media platforms •Monitored online presence of company's brand and engage with users, strengthening customer relationships •Ensured brand consistency in marketing and social media messages •Posted on all social media accounts •Created and managed marketing and social media campaigns and strategies •Hosted and produced Weekly Recap Show, which featured dancers from over 300 cities, featured on Dance TV Network and all social media platforms •Monitored online presence of company's brand and engage with users, strengthening customer relationships •Ensured brand consistency in marketing and social media messages •Posted on all social media accounts



Starpower National Talent

• United States
• Entertainment
• 1 - 100 Employee

• Tabulator/Master Class Teacher

  • 2016 - 2017

  •Toured internationally for the largest dance competition in the industry •Set up production for both U.S. & International Competition Shows •Toured internationally for the largest dance competition in the industry •Set up production for both U.S. & International Competition Shows



99.5 FM WJBR Wilmington Del

• Advertising Services
• 1 - 100 Employee

• Promotion Assistant/Intern

  • 2014 - 2015

  •Assist promotion coordinators with their daily activities, run social media accounts, and travel with the promotions team to station events •Assist in production for radio jocks in their daily show activities •Assist promotion coordinators with their daily activities, run social media accounts, and travel with the promotions team to station events •Assist in production for radio jocks in their daily show activities



Bellevue Communications Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • 2014 - 2014

  •Worked closely with professional staff on client services such as drafting press releases and media advisories, making story pitches, following up calls, managing social media, attending press events etc. •Worked on long-term projects including events for Governor Chris Christie, Citizens Financial Group Inc., Cardone Industries, Philadelphia School Partnership, and Holt Logistics Corp. •Worked closely with professional staff on client services such as drafting press releases and media advisories, making story pitches, following up calls, managing social media, attending press events etc. •Worked on long-term projects including events for Governor Chris Christie, Citizens Financial Group Inc., Cardone Industries, Philadelphia School Partnership, and Holt Logistics Corp.