Alexandra Peters
Marketing & Communications Manager at Edison Interactive- Claim this Profile
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Bio
Lauren Schultz
A natural at copywriting, Alexandra is passionate about learning, digital marketing, and making connections through her creative work on a Columbus lifestyle blog. I thoroughly enjoyed managing her as an intern with The Social Firm. I am confident she will continue to achieve whatever she sets for herself after she graduates and in her career.
Lauren Schultz
A natural at copywriting, Alexandra is passionate about learning, digital marketing, and making connections through her creative work on a Columbus lifestyle blog. I thoroughly enjoyed managing her as an intern with The Social Firm. I am confident she will continue to achieve whatever she sets for herself after she graduates and in her career.
Lauren Schultz
A natural at copywriting, Alexandra is passionate about learning, digital marketing, and making connections through her creative work on a Columbus lifestyle blog. I thoroughly enjoyed managing her as an intern with The Social Firm. I am confident she will continue to achieve whatever she sets for herself after she graduates and in her career.
Lauren Schultz
A natural at copywriting, Alexandra is passionate about learning, digital marketing, and making connections through her creative work on a Columbus lifestyle blog. I thoroughly enjoyed managing her as an intern with The Social Firm. I am confident she will continue to achieve whatever she sets for herself after she graduates and in her career.
Experience
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Edison Interactive
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Marketing & Communications Manager
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Aug 2021 - Present
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Community Reach Center
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United States
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Mental Health Care
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100 - 200 Employee
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Marketing Specialist
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Jan 2021 - Aug 2021
-Created and planned daily content for all CRC and Mountainland Pediatrics social media platforms-Hosted and developed out ideas for CRC's mental health podcast, Reach for Wellness-Edited and coordinated blog calendar and guest writers-Managed website on Wordpress, working with an external marketing agency-Directed video projects for various mental health programs-Tracked and analyzed data for board and internal reports, including social media and Google analytics-Wrote content for monthly internal newsletter-Planned and executed monthly external newsletter with 8,000+ recipients using Constant Contact-Developed and maintained community partnerships and relationships-Assisted in marketing community events, including creation of marketing toolkits and advertising-Designed graphics for internal and external use-Engaged with clinical staff to best market CRC programs including the Consumer Advisory Panel, School-Based Therapy, Suicide Prevention and Intake-Managed CRC's award program, winning the CEO a National Lifetime Achievement Award-Researched mental health field for innovative ways of marketing to reach agency goals-Responded to contact form submissions and inquiries from website-Coordinated Speakers Bureau inquiries, including fielding requests for community presentations-Managed "Ask A Therapist" program-Oversaw brand consistency
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Center for Child Protection
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Content Marketing Specialist
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Jul 2017 - Jan 2021
-Built and executed digital marketing plans for all Center events that raise over $2 million/year for child abuse victims (including but not limited to social media ads, content calendars, email marketing, partnerships with local media outlets, etc.)-Tracked all marketing efforts and analyzed data to develop campaign reports-Oversaw brand consistency across all events-Maintained relationships with media outlets and donors-Project managed marketing and events teams to efficiently produce thousands of marketing pieces/year-Reviewed thousands of marketing/graphic design pieces that go out at events, online, in the community, in local magazines, etc.-Maintained and created copy for Center website-Assisted in event graphic design and photography
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M+A Architects
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Coordinator
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Jun 2016 - Jun 2017
-Established M+A Instagram account and expanded following by 55% with implemented social campaign-Managed M+A's social media outlets and consistently reviewed analytics-Composed and coordinated copy for M+A blog and internal newsletter-Assisted M+A marketing team with the launch of a new website through copywriting/editing and migrating content-Created and updated resumes, project descriptions, and boilerplate information for proposals and interviews-Coordinated the creation and/or selection of graphics to support marketing content-Maintained, organized and added newly created content into the marketing library database-Coordinated architectural photo shoots, determined marketing message, and conveyed marketing message to M+A photographers-Updated collateral with new photography (slideshows, website, project pages, etc.)-Maintained and updated M+A website with newly created content-Maintained and updated the company intranet-Managed and coordinated the production of other marketing collateral (business cards, boards, etc.)-Administered campaigns and plan office events
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Social Firm
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Marketing Intern
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Jan 2016 - May 2016
-Coordinated publication schedule and wrote one blog per week for ColumBUZZ website-Managed and created content for three different clients' social media profiles-Composed articles for company website-Researched social media trends and regularly evaluated landscape for effective strategies -Coordinated publication schedule and wrote one blog per week for ColumBUZZ website-Managed and created content for three different clients' social media profiles-Composed articles for company website-Researched social media trends and regularly evaluated landscape for effective strategies
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OSU The PRactice
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Associate
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Jan 2016 - May 2016
-Organized and executed marketing campaigns for two clients-Created supplemental press materials-Attended weekly meetings for organization -Organized and executed marketing campaigns for two clients-Created supplemental press materials-Attended weekly meetings for organization
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HOMAGE
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Associate
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Oct 2014 - May 2016
-Maximized customer experience and maintained store appearance-Operated register at point of sale -Maximized customer experience and maintained store appearance-Operated register at point of sale
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The Ohio State University
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United States
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Higher Education
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700 & Above Employee
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Team/Client Liaison and Final Document Editor
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Aug 2015 - Dec 2015
-Established a clear dialogue with the clients and other team members to facilitate project-Communicated with clients on a regular basis for advice and assistance-Edited team documents prior to submission
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Office Assistant
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Sep 2013 - Oct 2015
-Served residents with any needs and represented Ohio State Office of Student Life-Monitored cameras to ensure safety and security
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Education
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The Ohio State University
Bachelor of Arts (B.A.), Strategic Communication