Experience

M&C Saatchi Sport & Entertainment North America

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• • May 2023 - Present

• • Jan 2021 - May 2023



SOO Consultants LLC

• co-founder I strategist

  • Oct 2015 - Jan 2021

  A senior, multi-disciplinary team working with ambitious leaders and entrepreneurs to unlock growth and revenue. A senior, multi-disciplinary team working with ambitious leaders and entrepreneurs to unlock growth and revenue.



ifaw

• Non-profit Organizations
• 200 - 300 Employee

• • Jul 2019 - Nov 2019

• • Nov 2017 - Jul 2019

  • Led the development and execution of a new global brand including positioning, personality, voice, and visual identity system for the master brand and all sub-brands.• Spearheaded the strategy, development, and implementation of a fully-integrated, 24-monthcommunications and marketing campaign – earned, owned, and paid – to debut the new brand across 40international markets in seven languages; channels included on-and-offline advertising, direct mail, emailmarketing, organic and paid social, earned media, influencer marketing, brand partnerships, national andregional events, and branded merchandise.• Oversaw the development of a new, custom website – ten versions, translated in five languages in ninemonths; and upgraded all technologies to support online engagement and digital fundraising.• Hired, trained, and led a world-class global marketing team of 40 team members (15 direct reports), three agency partners, and a network of freelance creatives across five continents; cross-functional teams included editorial, creative, content, digital marketing, and data.• Conceived and operationalized new ways of working to track, measure, and optimize communications and marketing programs across teams and time zones.• Results: organization hit online revenue goals 6 months early; 90% increase in conversion rate; 150%increase in online donations; 151% increase in website-generated revenue; 20% increase in new donorsoriginating online; 40% increase in mobile site use; double the average dollar donation via direct mail. Show less


PMK•BNC
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Senior Director, Brand Communications

  • Jul 2014 - Oct 2015

WE Communications
• United States
• Public Relations and Communications Services
• 700 & Above Employee
• Account Director, Lifestyle

  • Jun 2010 - Jul 2014

5W Public Relations
• Senior Account Executive, Corporate Communications

  • May 2008 - Jun 2010