Experience

Fischer Connectors

• Switzerland
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Product Manager

  • May 2020 - Present



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Manager Brand Business Partner - Europe

  • Apr 2017 - Mar 2019

  • Identify internal customers needs in terms of brand understanding and brand implication • Formalize brand value improvement plans and KPIs per function, per location • Get validation of projects at C-executive level • Design and deploy tools, Produce brand presentations, Train brand ambassadors • Guide Human Resources to define Employer branding and grow company attractiveness Key achievements: • Increase response rate of corporate survey by 20% (6000 respondents)… Show more • Identify internal customers needs in terms of brand understanding and brand implication • Formalize brand value improvement plans and KPIs per function, per location • Get validation of projects at C-executive level • Design and deploy tools, Produce brand presentations, Train brand ambassadors • Guide Human Resources to define Employer branding and grow company attractiveness Key achievements: • Increase response rate of corporate survey by 20% (6000 respondents) • Expand survey reach through multichannel campaign and refined audience analysis • Improve Production sites results by 7pts (1st on brand understanding) • Present to 1500 employees and distributors in local language (English, Spanish, French) • Educate 50 ambassadors and 40 directors on customer experience and value creation • Elaborate a digital and physical training module to onboard employees and distributors • Conceive employer branding communication contents (visuals, videos, booklets)

• Manager Product Strategy and Development (Technologies) - Europe

  • Feb 2016 - Mar 2017

  • Determine product strategy for advanced technologies combining brand vision, customer insights, specific brand audience and mega trends • Define customer benefits, product content, price, mix and volume • Test product cases and hypothesis through customer clinics • Conduct benchmarking analysis within and outside the automotive sector (ie. Home-devices, mobile or IT sectors) • Negotiate product content and adoption with Global Headquarters and local entities • Validate product… Show more • Determine product strategy for advanced technologies combining brand vision, customer insights, specific brand audience and mega trends • Define customer benefits, product content, price, mix and volume • Test product cases and hypothesis through customer clinics • Conduct benchmarking analysis within and outside the automotive sector (ie. Home-devices, mobile or IT sectors) • Negotiate product content and adoption with Global Headquarters and local entities • Validate product strategy and adoption plans through top-executives presentation • Manage and coach 4 product planners, be responsible for team evolution and recruitments Key achievements: • Initiate 1st concept workshop for technologies to formalize strategic future directions • Elaborate an innovative and collaborative study between customers and designers in order to draw future vehicle cockpits and next Human-Machine-Interfaces • Submit strategic direction to the yearly conference on future technologies in order to formalize European position and foster appropriate engineering development • Design training modules to executives on advanced autonomous vehicles • Expose technologies to journalists at an autonomous drive road test in London • Report on technology evolutions and trends from competition and technology leaders following attending biggest international technology exhibition (Consumer Electronic Show)

• Section Manager Brand, Culture and Customer Experience - Europe

  • Apr 2012 - Feb 2016

  • Build 3-years culture plan with corporate strategy, HR and communications department • Lead creation of contents and tools for culture transition: workshops, training materials, communication assets, and employee survey analysis • Sustain functional and directional alignments between product strategy and brand strategy Key achievements: • Design, recruit and motivate a network of 20 employees partnering to localize culture transition (monthly meeting) • Produce a 5-years… Show more • Build 3-years culture plan with corporate strategy, HR and communications department • Lead creation of contents and tools for culture transition: workshops, training materials, communication assets, and employee survey analysis • Sustain functional and directional alignments between product strategy and brand strategy Key achievements: • Design, recruit and motivate a network of 20 employees partnering to localize culture transition (monthly meeting) • Produce a 5-years customer centricity program including digital platform, workshops and accessible exercises (workshop satisfaction at 96% on 1000 respondents) • Develop multimedia content, conduct training for 100 ambassadors, recruit digital agency • Fulfil correlation analysis between brand performance and product performance indicators • Create brand merchandising tools for employees (including brochures, banners, office branding etc.)



Infiniti Europe

• Specialist Marketing Product - EMEA

  • Sep 2009 - Mar 2012

  • Define product plans: positioning, specifications, price, volume, mix, marketing expenses • Organise operational alignment for launch, model change or line-up renewal • Brief marketing, communications and public relations agencies • Coordinate marketing campaigns and promotional activities with sales operations, distribution, after-sales, communications and finance • Set up actions, procedures and tools to ensure product conformity • Submit monthly reforecast, yearly budget… Show more • Define product plans: positioning, specifications, price, volume, mix, marketing expenses • Organise operational alignment for launch, model change or line-up renewal • Brief marketing, communications and public relations agencies • Coordinate marketing campaigns and promotional activities with sales operations, distribution, after-sales, communications and finance • Set up actions, procedures and tools to ensure product conformity • Submit monthly reforecast, yearly budget and 3-years strategic plan • Track product performance and competition evolution through benchmarking Key achievements: • Conceive classification tool to organize and secure a semi-automatized population of specifications and technical information for 5 models in 20 languages • Validate product milestones (Contract, Positioning, Launch) for 3 major product activities in 3 regions (Middle-East, Europe, Russia) • Develop marketing platform and drive operational and regional review meetings for delivery of marketing campaigns • Expose new features to French (TF1-Automoto, M6-Turbo) and other European press • Handle knowledge-management platform for product specialist job role

• Coordinator Marketing Pricing Strategy - Europe

  • Jan 2007 - Sep 2009

  Key achievements: • Set up prices, positioning strategy, job role standards and procedures for brand introduction in Europe (launch of 1 brand, 5 models in 20 markets) • Define pricing storytelling and relevant communications tools (pricelist, investors presentation, press release, etc.) • Coordinate development and delivery of an IT semi-automated pricing tool • Expose pricing strategy to business investors, franchisers and executives



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Officer Marketing Planning - Europe

  • Jun 2006 - Dec 2006

  Key achievements: • Purchase global Pricing database (specifications and volumes for 2M€) • Manage and operate marketing reports for Europe on 7 models • Implement yearly inflation tool and negotiate price increase accordingly with managers • Publish market trends (volumes, segment volume potential) for 2007 budget plan setting Key achievements: • Purchase global Pricing database (specifications and volumes for 2M€) • Manage and operate marketing reports for Europe on 7 models • Implement yearly inflation tool and negotiate price increase accordingly with managers • Publish market trends (volumes, segment volume potential) for 2007 budget plan setting



Nissan West Europe – France

• France
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Officer Product Marketing - France

  • Jan 2006 - Jun 2006

  Key achievements: • Create marketing and coordination platform for launch of Micra C+C • Standardize monthly performance tracking tool for all department models • Develop product training materials for sales, aftersales and operational teams • Build marketing offers for quarterly campaign • Follow up agencies and approve all creative material Key achievements: • Create marketing and coordination platform for launch of Micra C+C • Standardize monthly performance tracking tool for all department models • Develop product training materials for sales, aftersales and operational teams • Build marketing offers for quarterly campaign • Follow up agencies and approve all creative material