Alexandra Baumann

Communications and Marketing Specialist at Town of Fuquay-Varina
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Contact Information
us****@****om
(386) 825-5501
Location
Raleigh, North Carolina, United States, US
Languages
  • English -
  • Spanish Limited working proficiency

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Experience

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Communications and Marketing Specialist
      • Oct 2022 - Present

      Work with the Town of Fuquay-Varina's Communications team to implement and enhance the Town's comprehensive communications plan. Writing, editing, and publishing a wide range of information across various platforms to promote the Town of Fuquay-Varina and to keep the media and public informed on programs, services, and events. Work with the Town of Fuquay-Varina's Communications team to implement and enhance the Town's comprehensive communications plan. Writing, editing, and publishing a wide range of information across various platforms to promote the Town of Fuquay-Varina and to keep the media and public informed on programs, services, and events.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Alumni Communications
      • Jul 2021 - Oct 2022

      Develop and execute marketing and communication plans.Develop internal and external communications, including, but not limited to, writing program content, blog posts, alumni profiles, web content, social media messages, emails and electronic newsletters.Maintain active social media presence for the offices of Alumni Engagement and Annual Giving.Coordinate all email communication efforts.Update content for the Alumni and Giving website (text, video, graphics) while collaborating with campus Web Communications team on overall design.Take photos and coordinate professional photography/videography to support marketing efforts.Analyze and interpret data to identify opportunities for communication enhancement.Manage and advise the Student Alumni Ambassador program. Show less

    • Assistant Director of Annual Giving
      • Jun 2018 - Sep 2021

      Oversee and manage all aspects of the student call team/phonathon.Develop and direct the senior class giving campaign, and supervise the student philanthropy committee.Work with other departments on campus to help create, develop, and build a culture of philanthropy within the student body at Campbell; to translate that spirit into alumni giving after graduation.Supervise, manage, and train the graduate assistant for call team.Manage all social media outreach for annual giving accounts and develop marketing plans for events and general social media outreach.Assist in the planning, marketing, and execution of Campbell Giving DayServe as the staff advisor for the Student Alumni Ambassadors.Assist the Director in developing innovative themes and marketing strategies for the overall annual giving program in support of yearly fundraising goalsCollaborate on strategic planning and the execution of a multi-year work plan for the Office of Annual Giving. Learn about annual giving industry trends, primarily as it relates to those programs within their purview, as well as young alumni programs for application in annual giving efforts.Assist with signature events for the Offices of Annual Giving and Alumni Engagement. Show less

    • Annual Giving Assistant
      • Aug 2017 - Jun 2018

      Create, implement, and direct the senior class giving programDevelop the student philanthropy program with DirectorAdvise Student Alumni AssociationAssist the Director in creation of a university crowdfunding programManage Campbell Giving Twitter and Instagram accountsCreate and manage "Philanthropy Trivia" campaign on social mediaHelp plan, market, and execute Campbell’s day of givingMaintain budget records for Annual Giving and Student Alumni Association

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Adjunct Instructor - Professional Development Series
      • Jan 2017 - May 2017

      Instructed approximately 80 students in 3 (1-credit) professional development courses and one (3-credit) internship course.Collaborated with the Career Services team to plan and update syllabi.Created, communicated, and enforced clear classroom policies.Developed and implemented lesson plans covering course content, such as resume and cover letter development, job search techniques, career exploration, self-assessment, and leadership.Facilitated interactive classroom activities to further students’ understanding, create a positive learning environment, and adhere to the course objectives.Maintained an organized system of accepting, storing, and grading assignments, providing appropriate feedback in a timely manner. Built and manage the classroom management software (Moodle).Supervised 20 interns by monitoring time sheets, communicating about missing assignments, discussing learning contracts and goals, and addressing internship-related issues.Led individual meetings with each intern at the conclusion of the semester to discuss their performance and provide personalized career counseling based on their next steps. Show less

    • Career Services Graduate Intern
      • Aug 2016 - Dec 2016

      Counseled students during one-on-one appointments on topics of career and major exploration, interests, values, skills, and career resources, resulting in heightened self-awareness and more clarity in the exploration process.Co-instructed 3 weekly professional development courses; planned individualized lessons tailored to specific class needs; graded assignments and provided feedback; and monitored students’ progress, reaching out to individuals who appear to need unique attention.Interpreted FOCUS 2 Career Assessments, supported students as they reflected on how their results relate to their career goals, and provided career guidance and resources to assist students in the next steps of the career exploration process.Reviewed students’ resumes and provided feedback in individual meetings, resulting in the students’ deeper understanding of employer expectations and visibly improved confidence.Educated walk-in students about part-time jobs, the College Central job/internship database, and major and professional school resources.Collaborated with university departments to plan programs and events for specific student populationsModerated a panel of individuals from local organizations for current student interns to learn lessons in success planning at their site.Trained the Career Services student employee on Optimal Resume and how to properly serve walk-in students.Created a handbook outlining the university’s Internship Program, updated promotional materials for Career Services events, and converted paper assessments into Google Forms. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Office of International Services - Cross-Cultural Programs Intern
      • Jan 2016 - Aug 2016

      Coordinated an on-going meal hosting program by communicating with community members and international students to create appropriate matches.Evaluated programming data from peer institutions and compiled information into a presentation to advance the department's programs.Facilitated bi-weekly informational sessions for spouses of international students and scholars.Renovated and monitored the online orientation component (Moodle) for incoming international graduate students.Assisted in the development and revision of a cross-cultural communication program, resulting in an increase in student participation. Show less

    • Exploratory Studies - Academic Coach
      • Dec 2015 - May 2016

      Coached six academically at-risk students in individual weekly meetings for one semester, leading to improved organizational and study habits.Planned meetings according to individual students' needs, covering time management, learning styles, study strategies, values, strengths, and interests.Brainstormed solutions and alternative coaching strategies for challenging cases at bi-weekly coaching trainings.Created career development lesson plans and guest lectured for three first year experience class meetings. Show less

    • Disability Services Office - Testing Assistant
      • Sep 2015 - Dec 2015

      Administered and oversaw tests according to strictly prescribed guidelines and standards; checked examinee identification and rosters, distributed test materials, and monitored the conduct of examinees.Provided general administrative assistance, addressed questions and concerns regarding testing accommodations, and referred students to appropriate resources and departments.Monitored and enforced test security before, during and after testing.

    • Academic Support Programs for Student Athletes - Academic Mentor
      • Aug 2015 - Dec 2015

      Mentored up to 11 student athletes throughout the Fall semester on academic matters, including study strategies, specific class content, time management, motivation, and general college success.Communicated with Academic Coordinators and Learning Specialists to report students’ progress.Co-instructed a weekly first year experience course for student athletes; planned lessons, graded assignments, and provided support to students in and out of class.

Education

  • Campbell University
    Bachelor’s Degree, Psychology
    2011 - 2015
  • North Carolina State University
    Master’s Degree, Counselor Education
    2015 - 2017

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