Experience

The Cool Down

• United States
• Online Media
• 1 - 100 Employee

• Managing Editor

  • Mar 2022 - Present



In The Know by Yahoo

• Online Media
• 1 - 100 Employee

• Managing Editor

  • Jan 2021 - Mar 2022

  • Manage a team of full-time reporters and freelancers responsible for driving 70% of monthly site traffic • Discovered and led implementation of CMS tool that boosts SEO traffic, generating 1M unique visitors and 2M page views monthly• Oversee production of 10-15 articles per day, from profiles to day-of quick turns• Top edit features, advise on structural revisions, and approve final versions for publication• Ensure all content complies with style, editorial, and brand identity guidelines• Track pacing data toward team goals and interpret performance metrics to replicate successes• Lead several initiatives to highlight changemakers across a spectrum of identities who are bettering their communities through innovation and advocacy Show less

• Trending Content Editor

  • Dec 2019 - Jan 2021

  • Created and implemented in-depth onboarding curriculum for new trending content writers starting at company remotely• Identified trending topics to create 2-4 socially optimized articles per day • Optimized content with key search terms to drive traffic and online visibility • Developed copy for sponsored posts while maintaining brand voice and adhering to legal requirements • Ranked as No. 1 performing author, driving over 67M unique visitors and 130M page views annually



AOL

• United States
• Software Development
• 700 & Above Employee

• Assistant Programming Manager, News

  • May 2016 - Dec 2019

  • Sought out developing stories by monitoring local news channels and assigning or writing according to strict deadline• Programmed front pages of AOL and Yahoo with top new stories of the day, including original reporting and syndicate content • Sent breaking news push notifications and newsletters reaching over +1M subscribers• Disseminated news content through social media for better engagement with +40M followers• Ranked as No. 1 performing author across editorial team, driving an annual average of +65Munique visitors and +100M page views Show less

• Social Media and Trending Content Fellow

  • Nov 2015 - May 2016

  • Wrote and syndicated a variety of social-first content to promote on the front page of AOL.com and relevant social platforms • Kept official Facebook, Instagram, and Twitter accounts updated with shareable content• Analyzed daily reports in Adobe Analytics to identify trends in our highest performing articles



Vimbly Group

• United States
• Internet Publishing
• 1 - 100 Employee

• Social Media Manager

  • May 2015 - Nov 2015

  • Developed rigorous social media strategy to aid in the successful launch of activities and services in seven new cities • Created, edited, and implemented company’s activity descriptions and off-platform advertisements • Wrote and published marketing emails, auto-responders, and weekly newsletters through Mailchimp • Developed rigorous social media strategy to aid in the successful launch of activities and services in seven new cities • Created, edited, and implemented company’s activity descriptions and off-platform advertisements • Wrote and published marketing emails, auto-responders, and weekly newsletters through Mailchimp



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Photography Intern

  • Jan 2015 - May 2015

  • Edited and categorized raw images for network television shows • Facilitated Media Village uploads by creating talent identification sheets and captioning photos • Assisted photographers at shoots for network shows, live broadcasts (SNL40, Cable and Network Upfronts), and other red carpet events • Edited and categorized raw images for network television shows • Facilitated Media Village uploads by creating talent identification sheets and captioning photos • Assisted photographers at shoots for network shows, live broadcasts (SNL40, Cable and Network Upfronts), and other red carpet events



Vimbly Group

• United States
• Internet Publishing
• 1 - 100 Employee

• Copywriting Intern

  • May 2014 - Dec 2014

  • Produced witty copy for activity descriptions, blog posts, and online advertisements • Managed and grew brand presence on Facebook, Twitter, and Instagram • Produced witty copy for activity descriptions, blog posts, and online advertisements • Managed and grew brand presence on Facebook, Twitter, and Instagram



Victoria's Secret

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Feb 2012 - May 2012

  • Proactively developed sales by selecting an appropriate range of options for the customer • Provided useful product knowledge and offered appropriate additional items • Maintained the highest retail standards within the SoHo store • Proactively developed sales by selecting an appropriate range of options for the customer • Provided useful product knowledge and offered appropriate additional items • Maintained the highest retail standards within the SoHo store