Alexandra Jerrebo

Head of Marketing & Communications | Part of Group Management at Ortelius
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Malmö Metropolitan Area, SE
Languages
  • English Full professional proficiency
  • Swedish Native or bilingual proficiency
Skills

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Alexandra är en enormt stark kommunikatör! Hon är skärpt, snabbtänkt och begåvad. Vilket företag som helst kan tryggt lägga sitt varumärke i hennes händer och räkna med fin leverans. Som kollega är hon alltid på strålande humör, lätt till skratt och hjälpsam i alla situationer. I sin roll är hon en klippa och kan med lätthet presentera, hålla föredrag, presskonferenser m.m. Utan över hennes starka cv är hon en varm och omtänksam människa som genuint bryr sig om människorna i sin närhet.

Bobbi Hartshorne

Alex is a delight! She brings such a warm and friendly nature to any team. A true professional, Alex offers expertise in PR and Communications. She is committed to presenting her company/clients in new, interesting and engaging ways through a variety of channels. Alex is an excellent project and partner manager, ensuring the best outcomes, a commitment to timeline, budget and quality. Alex is a great team player, is super reliable, can be depended on and is both professional and approachable. She is ambitious and committed to her own career progression, always volunteering to support other projects to grown her knowledge and experience. Alex is a true pleasure to work with and an asset to any team.

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Credentials

  • Certifierad i Styrelsearbete
    Styrelseakademien
    Apr, 2023
    - Nov, 2024
  • Google Project Management
    Google
    Apr, 2023
    - Nov, 2024
  • Search Marketing SEO & SEM
    Medieinstitutet
    Jan, 2023
    - Nov, 2024
  • Shared Reading
    Studieförbundet Vuxenskolan
    Sep, 2021
    - Nov, 2024

Experience

  • Ortelius
    • Sweden
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing & Communications | Part of Group Management
      • Nov 2021 - Present

      Tech & Consulting company, B2B • Member of the Group Leadership Team. • Accountable for formulating and implementing a comprehensive branding and communication strategy, encompassing planning, development, and execution. • Internal and external employer branding initiatives including developing EVP, values and messaging together with HR and Group Management. • Project manage and promote collaborative research projects, internship programs, employee volunteer programs, workshops, energy management and internal training. • Set and supervise corporate and employer branding methods and processes. • Spearheading the creation and establishment of the branding and communications department's structure, ensuring optimal organizational efficiency and effectiveness. • Designing and implementing robust branding and marketing processes to streamline operations and maximize impact. • Leading external communications efforts, including managing media relations, crafting persuasive press releases, and identifying prominent speaking opportunities to enhance the organization's public image. • Driving internal communications initiatives to foster a cohesive and well-informed workforce, facilitating seamless information dissemination and engaging internal campaigns. • Taking charge of designing and executing innovative marketing campaigns that resonate with target audiences, amplifying brand awareness and fostering customer engagement. • Coordinating and harmonizing various marketing activities across multiple channels, ensuring a unified and synergistic approach for maximum campaign effectiveness. • Demonstrating expertise in managing end-to-end marketing and rebranding projects, orchestrating meticulous planning, seamless execution, and successful implementation. • Leveraging extensive experience and industry insights to facilitate successful transitions and empower organizations to effectively reposition themselves in the market. Show less

  • CDON
    • Sweden
    • Internet Marketplace Platforms
    • 100 - 200 Employee
    • PR & Communications Manager
      • Jun 2020 - Nov 2021

      E-commerce company, publicly listed, B2B & B2C. • Responsible for strategic oversight, planning, development, and execution of PR and communication initiatives within the organization. • Developed the structure and framework of the PR and communications department, ensuring optimal organizational efficiency. • Collaborate closely with HR on employer branding both internally and externally. Ensure continuous improvement through transparency and data-driven approaches, exemplified by the analysis of metrics such as ROI results and data on campaigns along with eNPS, other HR metrics, and branding indicators. • Implement employer branding campaigns such as internship programs, workshops, internal training. • Created robust processes for Communications, Employer Branding and Investor Relations (IR), facilitating effective communication strategies. • Managed external communications, including media relations, press releases, speaker opportunities, and IR communications such as Annual Reports. • Oversaw internal communications efforts, including townhalls, newsletters. • Designed and implemented PR and communication campaigns to enhance brand awareness and engagement. • Took charge of the development of the Investor Relations website, providing vital information and fostering effective communication with investors. • Responsible for overseeing the strategy, planning, development and execution of an organization's PR & communication initiatives. Show less

  • GSA - Global Student Accommodation
    • United Kingdom
    • Investment Management
    • 1 - 100 Employee
    • Global Communication, Marketing and Brand Manager | Part of Group Management.
      • Oct 2018 - Nov 2019

      Real Estate company, B2B & B2C • Member of the Group Leadership Team, contributing to key decision-making and strategic initiatives. • Responsible for overseeing and managing branding and marketing teams across 8 countries spanning Asia, Middle East, Australia and Europe. • Developed comprehensive Communication, Branding, and Marketing Strategies along with actionable plans to drive organizational objectives. • Cultivated strategic global partnerships to enhance brand visibility, market presence, and business growth. • Work closely with branding agency on both corporate and employer branding development for eight countries. Responsible for HQ's branding processes and policies. • Conducted extensive research and data collection to inform marketing strategies, market trends, and consumer behavior. • Lead rebranding projects, overseeing project management and ensuring successful implementation of brand transformation. • Managed PR and communication efforts, including drafting press releases, coordinating distribution, and securing media coverage through articles. • Implemented digital marketing strategies and leverages social media platforms to drive brand awareness and engage target audiences. • Coordinated participation in conferences and exhibitions, utilizing these platforms to showcase products/services and network with industry stakeholders. • Proficient in preparing Request for Proposals (RFPs) and briefs, as well as evaluating and screening business proposals to identify potential partnerships or collaborations. Show less

  • Wasl Group
    • United Arab Emirates
    • Real Estate
    • 300 - 400 Employee
    • Strategic Market Research Manager
      • May 2017 - Oct 2018

      Real Estate company, B2B & B2C • Part of the Business Development department, contributing to strategic marketing growth initiatives. • Identified and forged strategic international partnerships to expand market reach and enhance business opportunities. • Developed and implemented innovative marketing strategies to achieve organizational goals and gain a competitive edge in the market. • Led brand identity development efforts, ensuring a cohesive and impactful representation of new real estate projects in the market. • Developed and executed effective marketing activation plans to drive brand awareness and customer engagement. • Leveraged data-driven insights to optimize marketing campaigns, targeting the right audience and maximizing return on investment. • Conducted comprehensive market research to identify market trends, consumer preferences, and opportunities for growth. Show less

  • UAE General Civil Aviation Authority (GCAA)
    • United Arab Emirates
    • Airlines and Aviation
    • 500 - 600 Employee
    • Corporate Communication Manager
      • Jun 2016 - Mar 2017

      Federal Aviation Organization, B2B • Developed Annual Strategic Communication & Marketing Plans to align with organizational goals and objectives.• Developed annual KPIs to measure the department's performance and progress.• Lead external and internal communication initiatives and projects, including Marketing, Branding, Public Relations, Events/Conferences/Exhibitions, Social Media, Corporate Publications, and Internal Communications.• Prepared Quarterly Trend Reports and Analysis, monitoring market trends and industry developments.• Developed and ensured adherence to departmental and interdepartmental Policies & Processes.• Collaborated closely with PR and social media agencies to drive effective communication strategies.• Oversaw the branding and image of the organization from the perspective of media and stakeholders.• Managed resources and oversaw international and national corporate event management, such as GCCA in Dubai Airshow and ICAO Election, ICAO Space Summit, Aviation Investment Summit and Aviation Innovation Summit.• Collaborated on external Employer Branding in terms of prospecting and enhancing the profile of the company. • Managed employer branding campaigns with universities on internships, training and summer camps. • Developed annual departmental Operational Expenditure (OPEX) and Capital Expenditure (CAPEX) budgets, providing fiscal direction to the department.• Created quarterly and annual evaluation reports to assess the effectiveness of communication and marketing efforts.• Conducted ongoing performance reviews and identifies training and development needs for employees within the department. Show less

    • Communication Specialist
      • Mar 2014 - Jun 2016

      • Provided advice to management in devising and implementing effective marketing and communication strategies to ensure consistent and accurate communication with all stakeholders.• Planned and managed the annual budget of the Communication Department, including Operational Expenditure (OPEX), Capital Expenditure (CAPEX), and Strategic Expenditure (STRATX).• Developed, implemented, and ensured compliance with operational procedures and policies within the Communication Department.• Maintained a strong and impactful brand image for GCAA through the execution of targeted and engaging campaigns.• In charge of project management for key events that exemplify and effectively communicated the organization's brand values, such as the Aviation Investment Summit, Dubai Air Show chalet, and Women in Aviation Conference.• Managed the tendering processes, including RFP, evaluation and selection of vendors or service providers.• Lead the creation and development of various collateral and publications, such as the Annual Report, ensuring high quality and consistent messaging. Show less

  • NRS International
    • United Arab Emirates
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Sep 2013 - Mar 2014

      Retailer/Humanitarian Affairs, B2B • Created and implemented branding, marketing, and corporate communication strategies to enhance brand visibility and drive business growth with our main customers, mainly the United Nations and the Red Cross/Red Crescent. • Profiling and brand building activities, including the development and execution of strategic initiatives to establish and strengthen brand identity. • Responsible for product development activities, including market research, conceptualization, and strategic planning for new product launches or enhancements. • Planning and execution of product launches and campaigns to generate awareness and drive sales. • B2B marketing efforts targeted towards engaging and attracting business clients and partners, such as the United Nations and the Red Cross/Red Crescent. • Proficiency in graphic design software such as Photoshop, InDesign, and Illustrator to create visually appealing collaterals and sample books. • Coordinated printing processes to ensure high-quality production of marketing materials. • Development and management of website content to effectively communicate brand messages and showcase products/services. • Managed and coordinated presence at international exhibitions, conferences, and events to maximize brand exposure and facilitate networking opportunities. Show less

  • Addnode Group AB
    • Sweden
    • Information Technology & Services
    • 1 - 100 Employee
    • Corporate Communications Manager
      • Oct 2011 - Sep 2013

      Tech, publicly traded group, B2B. • Lead rebranding efforts for the group company and its 10+ subsidiaries, ensuring consistent and impactful implementation. • Developed and executed external and internal communication strategies to effectively engage stakeholders. • Supported Investor Relations activities, including communication with shareholders, analysts, and the financial community. • Served as the Project Manager for the development and production of Annual Reports, ensuring timely delivery and compliance with regulatory requirements. • Utilized graphic design software such as Illustrator, Photoshop, and InDesign to create visually appealing and professional marketing collateral. • Oversaw the development and maintenance of the company's website, ensuring up-to-date content and a user-friendly experience. • Managed the development and maintenance of the company's intranet, providing a centralized platform for internal communication and collaboration. • Coordinated and organized events and conferences to promote the company's brand and engage with key stakeholders. Show less

  • Intel Corporation
    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Marketing and Communication Consultant
      • Sep 2010 - Oct 2011

      Tech, publicly listed company, B2B. • Coordinated and implemented Nordic strategies for marketing (B2B, B2C) and PR projects/activities. • Provided marketing and PR advice to management in Europe/Nordics. • Project coordination of marketing events, launch activities, branding, fairs, and conferences in collaboration with media firms, digital media agencies, and PR houses. • Held budget responsibility, including planning and administration of the PR budget for the Nordic region. • Managed all digital communication and social media activities in the Nordics. • Coordinated web-related tasks, such as digital newsletters, Intranet updates, and press websites. • Oversaw the coordination of collateral and print materials, including leaflets, fact sheets, brochures, and press kits. • Reviewed and supervised the marketing design process for print, eDM and video campaigns. • Managed PR logistics, including global press events, press releases, and interviews. • Served as the main contact person for PR firms, event companies, art directors, printing houses, and advertisement firms. • Proficient in graphic design software such as Photoshop, InDesign, and Illustrator on both PC and Mac platforms. Show less

  • TAQA Group
    • United Arab Emirates
    • Utilities
    • 700 & Above Employee
    • Global Corporate Communications and Marketing Specialist
      • Nov 2007 - May 2010

      Energy & investment industries, publicly traded, B2B. External communications: • Established the marketing and communication department in the UAE. • Created branding, marketing, and PR strategies, implementation plans, and rollouts in Canada, Ghana, Morocco, the Netherlands, Scotland, and the UAE. • Developed and implemented an external communications/public relations strategy, including marketing, branding, and reputation plans. • Liaised and built relationships with stakeholders and media. • Collaborated closely with the Investor Relations department, project managed the Annual Reports. • Coordinated press releases, distribution, media roundtables, and interviews. • Facilitated pitches and finalized agreements with external partners. • Led special projects that had a significant impact on the company's public image. • Served as the contact person for the external network of agencies and consultants. • Project-managed core collaterals and oversaw graphic design activities. • CSR-Communication contact person, responsible for communication related to corporate social responsibility initiatives. Internal communications: • Developed and managed the internal communication strategy globally. • Created and supervised procedures and policies for internal communication. • Coordinated the company Intranet and newsletter. • Implemented branding and key messages internally. • Coordinated the Crisis Communications plan. • Served as a member of the Office Safety Committee. • CSR-Communication contact person for internal communication related to corporate social responsibility initiatives. Show less

  • MacGregor
    • Maritime
    • 700 & Above Employee
    • Purchasing
      • May 2007 - Nov 2007

      Provider of cargo and load handling equipment, B2B • Managed the procurement process for engineering equipment required for ship-unloaders in ports worldwide. • Oversaw the purchasing chain, including issuing requests for proposals (RFPs), evaluating pitches from suppliers, and issuing letters of purchase (LPOs). • Maintained and improved client relations by ensuring effective communication and addressing any concerns or issues. • Collaborated with internal stakeholders to understand equipment specifications and requirements. • Conducted supplier evaluations to ensure quality and cost-effectiveness of the equipment. • Negotiated contracts and terms with suppliers to achieve favorable pricing and delivery terms. • Monitored and tracked the progress of equipment procurement, ensuring timely delivery to meet project deadlines. • Implemented strategies to streamline the purchasing process and enhance efficiency. • Maintained up-to-date knowledge of industry trends and advancements in engineering equipment to inform purchasing decisions. • Implemented quality control measures to ensure compliance with relevant standards and specifications. Show less

  • AREVA T&D
    • France
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Editor/translator
      • Dec 2006 - Nov 2007

      Manufacture of electrical and electronic devices, B2B. • Provided translation services for company business plans, manuals, handbooks, and CSR documents, translating between Swedish and English. • Conducted thorough editing and proofreading of translated documents to ensure accuracy, consistency, and adherence to language conventions. • Ensured that the translated content effectively conveyed the intended message while maintaining the tone and style of the original text. • Conducted extensive research and utilized relevant resources to ensure accurate terminology and industry-specific language. • Maintained confidentiality and adhered to professional standards and ethical guidelines in handling sensitive and proprietary information. Show less

  • United Nations
    • International Affairs
    • 700 & Above Employee
    • Communications Consultant
      • Feb 2006 - Aug 2006

      2006: UNDP consultant in Kashmir, Pakistan 2006: UN OCHA trainee Ankara, Turkey • Prepared a country profiles for the United Nations, covering political and humanitarian affairs along with relevant facts and statistics. • Reported and conducted research for the UN's news service, with a specific focus on humanitarian affairs in nine Asian countries, including extensive coverage of Pakistan. • Conducted daily interviews with government officials, media representatives, organizations, and the general public to gather insights and perspectives. • Contributed photographs to accompany news stories, enhancing visual storytelling and adding depth to the reporting. --- 2002-2007: Board Member of UN Sweden, Helsingborg (Sweden). Show less

  • World Design Congress
    • Design Services
    • Communications/Copywriting
      • Sep 2005 - Dec 2005

      • Conducted comprehensive research and reporting on topics related to development and sustainability in the context of global multicultural and demographic changes. • Explored the interconnections between development initiatives, sustainability practices, and the impacts of multiculturalism and demographic shifts. • Examined the intersection of design principles, engineering solutions, and their contributions to addressing global challenges in a changing multicultural and demographic landscape. • Analyzed case studies, data, and relevant literature to provide insights and recommendations on integrating development, sustainability, and multicultural considerations into design and engineering practices. • Presented findings and recommendations through reports, presentations, and other communication channels to stakeholders and decision-makers. Show less

Education

  • Malmö University
    Masters Degree, International Relations
    2002 - 2006
  • Finance Talking / NASDAQ Dubai
    Investor Relations Communication
    2009 - 2009
  • Mac School, Amsterdam
    Graphic Design: Photoshop, InDesign, Illustrator
  • Malmö University
    Natural Disasters and Risk Management course
  • Parsons School of Design, New York City
    Fine Arts
  • The Institute for International Research (IIR), Dubai
    Management Skills course
  • Växjö University
    Business economics and management course
    2007 - 2007
  • IATA Training
    Diploma, Air Transport
    2015 - 2015
  • Medieinstitutet
    Diploma of Education, Digital marketing, SEO, SEM
    2022 - 2023
  • Styrelseakademin
    Certificate, Board knowledge for limited companies / Styrelsearbete för aktiebolag
    2023 - 2023

Community

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