Alex Gallop
Marketing Communications Manager at Whitesales- Claim this Profile
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Experience
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Whitesales
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United Kingdom
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Wholesale Building Materials
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1 - 100 Employee
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Marketing Communications Manager
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Jan 2023 - Present
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DESOTEC
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Belgium
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Environmental Services
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100 - 200 Employee
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Technical Content Specialist
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Oct 2022 - Jan 2023
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AluK (GB) Ltd
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United Kingdom
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Building Materials
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1 - 100 Employee
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Marketing Communications Manager
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Oct 2019 - Oct 2022
Architectural aluminium windows, doors and curtain walls systems house. Architectural aluminium windows, doors and curtain walls systems house.
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Cohesive
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Content & Campaigns Manager
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Nov 2018 - Oct 2019
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Nuaire
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United Kingdom
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Industrial Machinery Manufacturing
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100 - 200 Employee
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Marketing Communications Manager
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Sep 2011 - Nov 2018
Having spent 14 years in journalism and marcoms, I enjoyed applying my creative skills to this busy multi-disciplinary marcoms role. I managed a team of four marketing communications executives, delivering creative campaigns and proactive support across the company. I took new products to market with memorable, customer-centric campaigns. As well as campaign management, my role included management of PR, video, website, social media, and control of corporate ID. Applying non-traditional marketing practice to the ventilation industry had interesting and surprising results, and I was fortunate to share an enthusiasm for new technology and ideas with my team. Show less
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Marketing Coordinator
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Apr 2009 - Sep 2011
I coordinated a busy programme of marketing and PR for Skillset Media Academy Wales, the Welsh arm of a UK-wide media education initiative. This varied role gave me opportunity to use all elements of the marketing mix to promote the project including events, advertising, PR, viral and direct marketing, e-marketing, web management and development, networking and sponsorship. Highlights included: Successful rebrand of the Academy including concept and design of an interactive website, boosting web traffic by 30% in four months Launch of a high-level media training programme through web, print, PR channels Redesign and launch of monthly news ebulletin to support new brand direction Development of social networking and integration with website and e-marketing tools Increased press coverage and promotional opportunities through creative strategy Successful brand promotion and student recruitment through presence at international exhibitions and festivals Show less
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Marketing Communications Manager
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Jun 2008 - Apr 2009
With a team of four marketing officers and a graphic designer, I managed a programme of communications to ensure that the media brands - newspapers, magazines and websites - were promoted and exploited to the maximum potential, including: Creation of marketing materials and literature for the sales teams including persuasive sales presentations and media packs Liaising with in-house and agency designers to produce promotional display materials Copy-writing for the web and creation of a monthly e-bulletin to inform sales people and trainers of new marketing support, research and information Creative events support - from designing innovative exhibition stands to organising presence at events and fairs. Networking and organising a regional programme of event attendance. Sourcing and managing sponsorships to help promote brands Development of a regional sales website providing marketing information to centres across Wales, Gloucestershire and the Midlands. Show less
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Parsons Brinckerhoff Ltd
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United Kingdom
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Mechanical Or Industrial Engineering
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1 - 100 Employee
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Marketing Communications Officer
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Jan 2008 - Jun 2008
Coordination of a busy national press office including the writing and issuing press releases to the local, national and trade press Organising photo opportunities and PR photography Editing and designing a monthly international e-bulletin Liaison with a national press cuttings agency Coordination of a busy national press office including the writing and issuing press releases to the local, national and trade press Organising photo opportunities and PR photography Editing and designing a monthly international e-bulletin Liaison with a national press cuttings agency
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Newport & Gwent Chamber of Commerce
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United Kingdom
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Business Supplies & Equipment
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Marketing & PR Officer
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Sep 2004 - Dec 2007
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Newport & Gwent Enterprise, Newport
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United Kingdom
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Technology, Information and Internet
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Business Information Officer
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Feb 2004 - Sep 2004
This client-facing role helped develop my level of customer service. It also entailed data entry and database management, attending Local Authority meetings and responding to client queries. This client-facing role helped develop my level of customer service. It also entailed data entry and database management, attending Local Authority meetings and responding to client queries.
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Staff Writer and Editorial Assistant
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Jun 2002 - Feb 2004
My passion for writing was put to good use as staff writer for two national 50-plus titles. I wrote lively and informative copy on a host of subjects each month, as well as negotiating and organizing marketing opportunities and sponsorship. I enjoyed providing effective support to the editorial and marketing team and built up a strong network of industry contacts. My passion for writing was put to good use as staff writer for two national 50-plus titles. I wrote lively and informative copy on a host of subjects each month, as well as negotiating and organizing marketing opportunities and sponsorship. I enjoyed providing effective support to the editorial and marketing team and built up a strong network of industry contacts.
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Education
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CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, CIM -
University of Wales, Newport - School of Business
Postgraduate Diploma, Marketing -
Cardiff University / Prifysgol Caerdydd
Journalism, Film & Broadcasting, Mass Communication/Media Studies -
Grays Convent High School
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King Henry VIII Sixth Form School
A, Level Media Studies; Level Art & Design; A -
UWIC
Diploma, Art & Design