Experience

The Scout Guide
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Editor / Owner

  • Nov 2019 - Present


A. Erickson Consulting

• Principal

  • Jan 2009 - Jan 2011

  Founded company to support individual client objectives and growth plans. * Develop strategy and facilitate implementation of solutions in the areas of Corporate Community Outreach, Social Responsibility, Consumer Affairs, Legislative Affairs and Communications. * Support clients with a goal to create value, maximize growth and improve business performance and profitability. Founded company to support individual client objectives and growth plans. * Develop strategy and facilitate implementation of solutions in the areas of Corporate Community Outreach, Social Responsibility, Consumer Affairs, Legislative Affairs and Communications. * Support clients with a goal to create value, maximize growth and improve business performance and profitability.



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior National Accounts Sales Manager

  • Feb 2007 - Dec 2008

  Promoted and relocated to develop sales promotion and distribution programs to increase sales at key on-premise chain accounts.* Provided total account management to drive A-B sales and market share at key accounts through the development and management of annual account plans and budgets, preparing & presenting account business reviews, and improving execution.* Led the corporate sales division in the company’s largest region for 22 national on-premise chains and all branches of Military retailers in Hawaii and Arizona.* Built and cultivated partnerships with chain account leadership teams, and motivated wholesaler teams to create and execute innovative sales initiatives through increased distribution, promotions, brand programs, pricing, and new product rollouts.* Developed account plans and budgets, prepared and presented account business reviews, sold-in national and channel-specific core programs and brand promotions, and communicated activities to wholesalers and field personnel.* Consistently exceeded department sales objectives in a declining sales market, and grew casual dining sales by driving distribution and promotion frequency; increased largest customers’ business in declining segment by 14%. Show less

• Corporate Social Responsibility Region Manager

  • Jan 2004 - Feb 2007

  Recruited to rejoin Anheuser-Busch to oversee corporate social responsibility programs and messaging in 10 western states. * Identified and cultivated opportunities with 130 wholesalers and field sales personnel to improve execution of outreach programs focused on responsible alcohol use, public policy actions and environmental initiatives with a $2.6 million budget.* Proactively created state and regional programs with government affairs to support legislative strategies.* Selected to serve on Senior Management Advisory Panel to direct planning and initiatives in support of corporate strategy.* Developed Arizona Highway Patrol Billboard campaign focused on seat belt and driving safety; built relationships and created programs with retailers, universities, law enforcement, elected officials and agencies.* Established collaborative alcohol awareness partnerships with entertainment industry, retail, universities, and law enforcement. Show less



Tri Eagle Sales

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Community Relations

  • Jan 2003 - Dec 2004

  Recruited to develop and execute a variety of community relations initiatives throughout a nine county territory for an independent distributor of Anheuser-Busch products. * Oversaw Consumer Awareness and Education, Government Affairs, Public Relations, and Community Outreach programs. * Fostered partnerships with commissioners, legislators, agencies, law enforcement, educators and community leaders to promote responsibility efforts; served as company spokesperson and represented Tri-Eagle Sales at community events. * Developed four tiered public affairs plan with retail, community, education and legislative platforms. Show less

• Region Sales Manager

  • 2000 - 2002

  Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts.* Managed key pricing, sales, marketing, and distribution of A-B products, and built key retail relationships, working closely with 4 wholesalers in Northern Florida selling 11 million cases of beer annually and maintaining a 68% overall market share.* Provided direction and leadership to wholesalers to maximize brand awareness, distribution, sales and market share growth through communication of region priorities, sell-in of A-B programs and development of annual business plan. Show less

• On-Premise Marketing Coordinator (OMC)

  • 1997 - 2000

  Promoted and relocated as primary contact with wholesalers, and focused manager of on-premise marketing programs.* Led the development and implementation of all phases of national, regional and local contemporary adult, brand marketing, and promotional programs at key retail accounts and special events in several high-profile markets. * Selected to lead on-premise marketing activities and promotions at retail accounts during special events including the MLB World Series, NFL Super Bowl, Masters Tournament, MLB All-Star Game and A-B National Sales Convention.* Awarded OMC of the year (2000) for superior management of special events and team coordination in Atlanta.*Coached, trained and mentored wholesaler Contemporary Marketing Team Representatives, as ultimate brand ambassador, on trade calls, promotions, selling skills, brand image building, merchandising, quality, freshness, and special event marketing. Show less



Busch Entertainment Corporation

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Promotions Coordinator

  • Jan 1997 - Jun 1997

  * Recruited to assist with marketing, tracking, analysis, and effectiveness assessment of discount retail programs that tied to revenue objectives at Busch Gardens theme park; managed annual pass membership programs and membership incentives. * Recruited to assist with marketing, tracking, analysis, and effectiveness assessment of discount retail programs that tied to revenue objectives at Busch Gardens theme park; managed annual pass membership programs and membership incentives.