Alexandra Valinsky

Senior Media Supervisor at Scale Marketing
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Contact Information
us****@****om
(386) 825-5501
Languages
  • French -

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Credentials

  • Adelphic Certification
    Adelphic
    Jul, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Media Supervisor
      • Sep 2020 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Supervisor
      • Jan 2020 - May 2020

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Jun 2017 - Jan 2020

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Negotiator
      • Aug 2016 - Apr 2017

      Negotiator for all national cable networks for Warner Brothers movie releases Negotiator for all national cable networks for Warner Brothers movie releases

    • United States
    • Real Estate
    • 500 - 600 Employee
    • Licensed Real Estate Agent
      • Apr 2016 - Sep 2016

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Marketing
      • Nov 2015 - Apr 2016

    • Real Estate Agent
      • Sep 2014 - Apr 2016

    • United States
    • Advertising Services
    • Associate
      • Dec 2013 - Dec 2015

       Manage company website and related social media  Consult on client donor management systems and internal operations  Research and report the predicted patterns of future philanthropy and the differences in generational giving  Participant and presenter in hospital foundation development staff retreat for four hospitals  Manage company website and related social media  Consult on client donor management systems and internal operations  Research and report the predicted patterns of future philanthropy and the differences in generational giving  Participant and presenter in hospital foundation development staff retreat for four hospitals

    • Manager
      • Apr 2014 - Sep 2014

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Jul 2013 - Dec 2013

       Broadcast buyer for 14 markets for clients such as UW Health, Fields Automotive, and Hollywood Casinos  Completed historical analysis and projected all broadcast CPPs by daypart for 2014 for all Hollywood Casino properties  Negotiate sponsorships, TV & Radio buys for clients; execute and steward annual and quarterly activity  Manage three assistants in invoicing and makegood processes  Assist planning team with optimization of MediaTools usage and reporting  Broadcast buyer for 14 markets for clients such as UW Health, Fields Automotive, and Hollywood Casinos  Completed historical analysis and projected all broadcast CPPs by daypart for 2014 for all Hollywood Casino properties  Negotiate sponsorships, TV & Radio buys for clients; execute and steward annual and quarterly activity  Manage three assistants in invoicing and makegood processes  Assist planning team with optimization of MediaTools usage and reporting

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Local Media Planner
      • Jun 2012 - Jun 2013

       Planned and stewarded all annual and incremental print activity in 300+ publications nationwide for US Cellular Led all activity for Small Business segments, team contact for digital activation team, manage & execute all media plans inMidwest & Central regions including TV, Radio, OOH & Print Updated and ensured accuracy of all print, Midwest & Central plans in MediaTools Negotiated and secured multimedia corporate sponsorships such as Milwaukee Brewers, Packers and concert series Performed quarterly competitive analysis of marketplace Share of Spend, Share of Voice and competitor behavior Conducted analyses of local markets and publications; optimized plans with results

    • Recruitment Captain for Northwestern University
      • Jul 2011 - Jun 2013

       Organized and directed all recruitment efforts including career fairs, in-house externships & internal alumni retention Guest speaker on advertising industry panels; guest lecturer for on-campus marketing groups Built, proposed, managed and reported annual recruitment budgets Communicated regularly with current students and selected top potential candidates for hire

    • Local Media Buyer
      • Jun 2011 - Jun 2012

       Broadcast buyer for 24 local markets for ten clients, including General Motors, Samsung, US Cellular & Allstate  Maintained positive rapport and constant communication with 30+ sales reps Negotiated rates and executed buys for quarterly local media buys & ad hoc plan revisions Conducted post-buys regularly to ensure delivery of purchased ratings Managed assistants for makegood and billing resolution

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Assistant Broadcast Buyer
      • Jun 2009 - Jun 2011

      Broadcast buyer of two national cable stations and one local market for three clients Analyze weekly results to create weekly comprehensive client presentations for two separate clients Manage and maintain buys on a weekly basis, including spot tracking, regular communication with station representatives, reallocation of preempted dollars and redirection and adaptation of buy strategy to maximize TRP and CPP levels Oversee invoice reconciling process, resolve and clear 100+ stations' invoices per month Upload, match and analyze client calls on a weekly basis

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Intern
      • Nov 2008 - Mar 2009

      Conducted 18 media case studies of major marketing and advertising campaigns, each including visual maps and written reports, to inspire potential media clients Planned/coordinated Immersion Day for a MediaMark representative with 40+ agency employees Wrote a white paper on a specific prime prospect to engage potential clients Translated storyboards and scripts into French to be produced in Canada Created timeline, organized, and directed 5 account teams in Effie Awards submission process; Participant, International Media Seminar, March 2008 Attended seminars led by 20+ international media reporters, writers, and advertisers including speakers from Publicis, The Wall Street Journal Europe, and CNN International

    • Assistant to Marketing Director
      • Jun 2006 - Sep 2006

      Produced comprehensive manual for submission for the Better Business Bureau's Annual Award Co-wrote and co-directed television commercials and infomercials Coordinated relations with potential clients and charitable organizations on a regular basis Produced comprehensive manual for submission for the Better Business Bureau's Annual Award Co-wrote and co-directed television commercials and infomercials Coordinated relations with potential clients and charitable organizations on a regular basis

Education

  • Northwestern University
    Bachelor of Arts (B.A.), French
    2005 - 2009
  • Northwestern University
    Bachelors of Arts in French, French, Business, Integrated Marketing Communications
    2005 - 2009

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