alexandra vailleau

Global Key Account Director at HEVEA
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Contact Information
Location
Auxerre, Bourgogne-Franche-Comté, France, FR
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Experience

    • IT Services and IT Consulting
    • Global Key Account Director
      • Jan 2022 - Present

    • Country Manager - French market
      • Jan 2021 - Jan 2022

      Responsible for driving the growth of the HEVEA brand in France : > Develop new and current partners > Increase the brand presence> Develop Operational Plans> Implement Brand Strategies> Generate Weekly Progress Reports

    • France
    • Retail
    • Export Manager
      • Oct 2017 - Dec 2020

      Export development worlwide - Management of the current partners - Development of new partnerships : opening new accounts / countries - Trade shows - Creation of marketing/sales tools for Export market Export development worlwide - Management of the current partners - Development of new partnerships : opening new accounts / countries - Trade shows - Creation of marketing/sales tools for Export market

    • Marketing Coordinator
      • Oct 2013 - Oct 2017

      Marketing Coordinator / Key account / Communication / Trade marketing Marketing & Trade marketing: - Creation of new tools : catalogs, product presentations, price lists, marketing presentations - Creation from A to Z of a new product, a licensing product (A birthday set) - Monthly newsletters - Management of the customer service - Organizations of all the trade shows (4 per year in USA) - Emailings - Development of specific sets for our Key accounts - Benchmarking & MAP control Sales / Key accounts: - Main contact for the Key accounts (assortment developments, sales report, planogram, sales matrix...) - Price négociation with the buyers - Contact with the sales rep (training, marketing tools...) - Contact with the boutique retailers - Conflict management - Market research - Management of the online boutique & wholesale website - Main contact with the brokers for the important big account (ex:Target, Sam's club...) Communication: - Social media - Intern communication Logistic: - Suggestion for the orders - Forecasts - Management of the shipments (containers from France) - Coordination with the HQ PHOTOSHOP / INDESIGN / ILLUSTRATOR Show less

    • France
    • Manufacturing
    • Marketing Assistant
      • Oct 2011 - Aug 2013

      - Product management - Management and monitoring of projects - Participation in the management of the website - Organization of national exhibitions: preparation, logistics, organization, participation - Various marketing tasks ... - Product management - Management and monitoring of projects - Participation in the management of the website - Organization of national exhibitions: preparation, logistics, organization, participation - Various marketing tasks ...

    • Australia
    • Mining
    • 1 - 100 Employee
    • Assistant Sales
      • Aug 2010 - Aug 2011

      - Prospecting: phone + field visit with architects, consultants, local - Managing client portfolio: follow customers, orders ... - Customer Reminders - Visits showroom - Various business tasks - Prospecting: phone + field visit with architects, consultants, local - Managing client portfolio: follow customers, orders ... - Customer Reminders - Visits showroom - Various business tasks

Education

  • Ipac Geneve
    Master's degree, Marketing international
    2011 - 2013
  • IUT Annecy
    Bachelor's degree, Commerce
    2010 - 2011

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