Alexandra Urbina Mavarez

Brand Content Creator at Ingenia
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency

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Stephanie Carreira Toledo

Alexandra fue la primera directora de contenidos de Ecoh @ecohweb durante un poco más de 1 año, e inició conmigo la creación prácticamente desde cero de nuestra cuenta de Instagram y sitio web. Ale no sólo llegó a entender perfectamente la misión educativa de Ecoh sino que lo supo trasmitir en todas las publicaciones en las que colaboró. Además de desarrollar los contenidos, Alexandra supo conformar y dirigir a un equipo de diseño gráfico y producción audiovisual que supiera aterrizar nuestro mensaje y así conectar con nuestro público. Alexandra superó los obstáculos que implica trabajar en una start up y en Ecoh @ecohweb estaremos siempre muy agradecidos por todo lo que nos enseñó sobre copy writting en momentos tan críticos. Recomendaría a Alex para cualquier trabajo en el que se requiera de un profesional comprometido en conocer y trasmitir a profundidad una marca y sus valores, que requiera de conformar un equipo para orientarlo en el desarrollo de proyectos de contenido en el que se requiera prestar atención a los detalles tanto técnicos como artísticos que se le propongan.

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Credentials

  • Narrativas Digitales
    Revista Anfibia
    Apr, 2023
    - Nov, 2024
  • The art of storytelling
    MasterClass
    Apr, 2020
    - Nov, 2024
  • Festival de Cine Venezolano 2012
    Fundearc

Experience

    • Argentina
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Brand Content Creator
      • Nov 2022 - Present

    • United States
    • Software Development
    • 700 & Above Employee
    • Content Creator
      • Nov 2021 - Present

    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter and Content creator
      • Jan 2021 - Oct 2021

      - Ux writing and web project supervision - Content development for internal communicational purposes - Writing and editing campaign content for tech clients - Screenwriting - Social media strategy development for tech clients such as Licencias Online and Microsoft. - Technical research in the areas of software development, software management, software licenses agreements, database, software engineering, AI. - Monthly planning of the content to be published - Coordination and supervision of social media campaigns - Production of audiovisual content Show less

  • https://www.rosshannabracho.com/
    • Greater Buenos Aires, Argentina
    • Editorial Assistant
      • Sep 2012 - Dec 2020

      - Critical and Hypertext editions for editorial contents - Serial content creation to sister account @mm.blogg - Social media content edition - Production assistant - Field Production - E-book edition "Skincare tus primeros pasos" - E-book edition "Basic to pro" - Article writing for Missmoree.com's blog - Copywriting for Social Media purposes - Content analysis and synthesis for infographic purposes - Fact-checking on the areas of beauty, fashion and skincare. - Research in the beauty, fashion and skincare subjects Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Writer
      • Sep 2019 - Feb 2020

      - Review and edit audio transcripts - Dissert and analysis of audio content - Writing Show Notes for podcast's episodes - Uploading and scheduling podcast episodes - Review and edit audio transcripts - Dissert and analysis of audio content - Writing Show Notes for podcast's episodes - Uploading and scheduling podcast episodes

  • Ecoh
    • Mexico
    • Content Director
      • Jan 2018 - Apr 2019

      - Content analysis and strategy development for communicational and commercial purposes - Writing and editing the core content of the company - Creation of the "video recording to go" manual for influencers and collaborators of the brand - Edition of the visual material of the brand - Direct communication with the CEO, clients and collaborators of the brand (PRs, Influencers, clients) - Social Media Strategy Development - Scientific research in the areas of nutrigenetics, DNA tests, nutrition, coaching and mindfulness. - Monthly planning of the content to be published - Recruitment and conduct of talent interviews for the creation of a creative team and subsequently a research team - Brand induction to new team members - Coordination and supervision of the creative and research team - Direct and supervise editorial and social media content - Production of audiovisual content - Creation and editing of content for web page - Web Project Supervision Show less

    • Copywriter
      • Nov 2017 - Aug 2018

      - Copywriting for the following web projects: * uber-air.com.au * northernframeless.com.au * ntdigital.com.au * sltiling.com.au - Design and writing of Google Forms to capture essential information for the audiovisual department. - Content development for flyers, brochures and client briefs - Article writing for the NT Digital's blog - Development of treatment for audiovisual productions (FE Engas / Innova / NT Digital) - Research in the areas of technology, topography, real estate, construction, digital marketing, navigation systems. Show less

    • Mexico
    • IT Services and IT Consulting
    • Content Manager
      • Apr 2018 - May 2018

      - Content analysis and development of the brand's communication strategy - Scientific research on; Artificial Intelligence, Big Data, Machine Learning, Ai applied to Digital Marketing. - Content creation for Social Media - Monthly content planning - Edition of the free ebook "Threat or opportunity? Artificial intelligence for your company or career" - Conversion funnel design to attract new customers - Article writing for the iron-ai.com blog - Coordination and supervision of the Social Media team - Development of a proposal for the production of audiovisual content Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager
      • Jan 2017 - Mar 2018

      - Weekly content planning for @astral_facts - Writing 30 daily tweets for the @astral_facts twitter account - Customer Support - Writing articles for the miastral.com blog - Editing and updating web articles in Wordpress - Copywriting for product "Face-to-face class: Total eclipse of the Sun in Leo - The power of the heart" - Facebook Ads writing - Product description writing for the web - Editing clips for Instagram in Adobe Premiere - Intensive research in the areas of astrology, Kabbalah, coaching, nutrition - Downloadable material design for users - Induction and training of new income Show less

  • WIC Studio
    • Venezuela
    • Content Developer
      • May 2016 - Jan 2017

      Wic Studio is a creative platform based in Chicago, Illinois that gathers creative from all over the world to create outstanding work for brands and personalities on the internet, there, I was able to : - Copywrite the content for their About section - Develop feature content - Create Social media posts Wic Studio is a creative platform based in Chicago, Illinois that gathers creative from all over the world to create outstanding work for brands and personalities on the internet, there, I was able to : - Copywrite the content for their About section - Develop feature content - Create Social media posts

Education

  • Universidad Rafael Belloso Chacín
    Comunicación Social Audiovisual, Audiovisual
    2009 - 2012

Community

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