Experience

PebblePost
• United States
• Advertising Services
• 1 - 100 Employee
• Operations Manager

  • Aug 2023 - Present


Adomni

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Campaign Operations Specialist

  • Apr 2023 - Sep 2023

  • Help implement process for Campaign Operations Team; includes management & maintenance of CRM, performance and remediation strategy, communication lines with internal teams, etc.• Analyze and evaluate all campaigns health and performance and oversee all campaigns while they are running to deliver 100% of spend goals.• Troubleshoot issues that might affect the fulfillment of the campaign’s objectives and interface with inventory team regarding broader issues and technical troubleshooting.• Assist other campaign ops specialists with training and ongoing support• Interface with Account Management & Client Partner teams to coordinate activities to support ongoingcampaigns.• Manage and maintain CRM from an operations perspective to keep all pipelines updated and accurate.• Prepare campaign reporting to present to Account Management team. Show less

• Account Manager

  • Mar 2022 - Apr 2023

  • Manage $3M+ investments across DOOH campaigns at various investment levels for multiple account executives. Includes pre-sale risk assessment & post-sale management.• Build and manage relationships with clients and media owners by leading all post sale communication including asset collection, campaign launch documentation, optimizations, reporting & measurement study updates.• Collaborate with the Adomni Product & Development team to implement new process updates/rollouts, system bug fixes and campaign remediation. •Assist with cross-training initiatives for members of the Sales and Sales Planning teams on the Account Management process. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Digital Sales Planner

  • Jun 2020 - Mar 2022

  • Manage ~800+ digital/social/programmatic guaranteed RFP’s and campaigns at various investment levels for even+ account executives including strategy, pricing, media plan creation, campaign set up, optimization and billing. • Use research and insights to recommend platform and products that help align advertisers with the most effective medium to reach their audience • Worked with Direct Response agencies/clients to move ten million dollars from preemptible (non-guaranteed) campaigns to guaranteed dollars by leveraging relationships with clients, pitching alternative strategies and the importance of guaranteed media • Subject Matter Expert for National Geographic digital/social for all digital planners and Pricing & Planning managers across Disney Advertising Sales by creating sponsorship strategy, training documentation and leading trainings • Manage 4 digital planners on the Media Mint (third party) Performance Marketing/Direct Response team. Act as main point of contact, lead trainings, answer questions, review work and provide feedback • Collaborate with various teams including inventory and advertising operation teams to ensure all campaigns are forecasted correctly, optimized, and delivering in full using Operative One and Google Ad Manager • Helped create new training materials for new hires and lead new hire trainings on process, brands and systems including Operative One, JIRA, and Advisor • Participated in the new hire buddy program and mentor junior digital sales planners on the Performance Marketing/Direct Response, OMG agency and Programmatic Guaranteed teams. Show less



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Account Manager

  • Nov 2017 - Mar 2020

  • Developed effective media plans for advertisers in partnership National Geographic across Digital and Social platforms • Implemented ad campaigns involving creation, branding, negotiation and wrap-up analysis • Providing research and insights in order to forecast for future partnerships; using the right platforms and products to align the advertiser and National Geographic to craft the most effective story • Worked with Advanced Ad Products ; Engagement Units • Negotiated offerings, pricing, contracts and billing for advertisers for premium sponsorships, display, custom content and social campaigns • Implemented new practices to streamline processes to create seamless campaigns from pre-sale to post-sale • Monthly billing, tracking digital pipeline Show less



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Account Manager (Entertainment Group)

  • Aug 2016 - Nov 2017

  • Developed effective media plans for multiple advertisers in partnership with EW.com and People.com • Implemented advertising campaigns involving creation, negotiation and wrap-up analysis • Worked with internal teams to provide new products and strategies for clients to enhance their experience working with the Entertainment Group •Provided research and insights in order to forecast for future plans; understanding the right audience based on brand objectives •Negotiated all offerings and pricing with advertisers for premium sponsorship's for display, custom content and social campaigns • Oversaw all contracts and billing for all media buys • Implemented new training documents that can be accessed by all Time Inc. Account Management teams • Worked with the Ad Operations team and Client Services team on a daily basis to ensure all campaigns are operating smoothly as well as optimizing to guarantee the advertiser has the best performance possible throughout their campaign • Helped with on boardings, specialized trainings for Associate Account Managers for NY and West Coast Show less



Entertainment Weekly

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Digital Sales Planner

  • Nov 2014 - Jul 2016

  • Developed effective media plans for multiple advertisers in partnership with EW.com to deliver content to 18.5MM UV’s • Implemented advertising campaigns involving creation, negotiation and wrap-up analysis • Negotiated all offerings and pricing with advertisers for premium sponsorship's and partnerships to align with internal revenue goals • Oversaw all contracts and entering insertion orders for all buys in AdFront and SalesForce • Worked with the Ad Operations team and Client Services team on a daily basis to ensure all campaigns are operating smoothly as well as optimizing to guarantee the advertiser has the best performance possible throughout their campaign Show less



Optimedia US

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Communications Planner

  • Jan 2013 - Oct 2014

  •Worked across all media for Garnier brands (under L'Oreal USA), including Fructis S/C, Fructis Style, Nutrisse, Olia, and Skincare •Helped in the execution of million dollar media plans involving print, digital, and television •Worked in Media Tools to create and maintain flowcharts as well as keep track of changes that were made based on Client direction •Used sources such as Neilsen and Comscore to help define brand audiences •Liaised between the interal team and external agencies (L'Oreal USA & vendors) in regards to specific RFPs and editorial alignments •Prepared monthly insertion orders for each brand to send to external vendors •Assessed brand opportunities and participated in strategy meetings and brainstorms Show less



Keckins Projects Ltd.

• Head Assistant to Director/Writer/Producer

  • Mar 2012 - Oct 2012

  •Assisted in the creative development process for scripts/treatments •Helped in creative writing, script editing, and film editing for materials in production •Worked on research and scout locations for upcoming projects •Facilitated meetings with West Coast vendors in regards to strategic planning and business mapping for developing assignments •Managed multiple interns to create a thriving environment of creativity •Assisted in the creative development process for scripts/treatments •Helped in creative writing, script editing, and film editing for materials in production •Worked on research and scout locations for upcoming projects •Facilitated meetings with West Coast vendors in regards to strategic planning and business mapping for developing assignments •Managed multiple interns to create a thriving environment of creativity



Avon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Global Product Innovation Fragrance

  • Jun 2011 - Dec 2011

  •Planned and transcribed meetings with top fragrance houses regarding new product developments based on innovation objectives •Researched and presented a competitive analysis for new product initiatives •Compiled global new launches and business highlights for a monthly report distributed to the management team •Worked closely with leadership and helped assist the Manager and Executive Director on daily projects •Planned and transcribed meetings with top fragrance houses regarding new product developments based on innovation objectives •Researched and presented a competitive analysis for new product initiatives •Compiled global new launches and business highlights for a monthly report distributed to the management team •Worked closely with leadership and helped assist the Manager and Executive Director on daily projects



News 12 Long Island, Television Station

• Sports Department Intern

  • May 2010 - Aug 2010

  • Created Sports Packages by assembling tapes through cutting different highlights to coincide with the script being read by the anchors during the sports segment • Creating, writing, and editing sports packages for television to be aired on sports segments on the news • Edited Sports packages to make sure the tapes had no flash frames, black spaces or problems • Wrote scripts for anchors to read during the sports segment of the news show • Created Sports Packages by assembling tapes through cutting different highlights to coincide with the script being read by the anchors during the sports segment • Creating, writing, and editing sports packages for television to be aired on sports segments on the news • Edited Sports packages to make sure the tapes had no flash frames, black spaces or problems • Wrote scripts for anchors to read during the sports segment of the news show


Islanders IceWorks
• United States
• Personal Care Product Manufacturing
• Figure Skating Instructor

  • 2008 - 2010