Alexandra Svärdh

Senior Brand Manager at Toca Boca
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Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • English Native or bilingual proficiency
  • Swedish Native or bilingual proficiency

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Max Heirbaut

Working with Alex was a fantastic experience. Not only is she a forward-thinking brand leader who’s in touch with pop culture, she’s also passionate about finding new ways to foster communities that make the brand and the consumer become one. When you connect with her, you'll discover an incredible person with exceptional skills. We worked together to develop growth strategies and brand experiences that provided results beyond expectations. From the moment she joined the team at Toca Boca, she stood out for her work ethic, positive attitude, and intelligence. I'd work with her again in a heartbeat.

Sofie Lekkas

It's not often you get to work with someone as driven and thorough as Alexandra. She is very smart, leaves nothing to chance & asks the right questions. She's an asset in short- and long-term discussions and is comfortable working both operationally and strategically. Her curiosity and desire to always improve and learn new things are contagious! I have had the honor of working side by side with Alexandra on two different occasions in different roles and companies. I feel that her development during that time is enormous, so I look forward to following her journey and am convinced that whatever she decides to do she will be successful! One thing I admire about Alex is her ability to convey information and give presentations, it's interesting, clear, easy to understand, and always delivered with a smile and great energy! Anyone who gets to work with Alexandra is lucky and I hope our paths will cross again in the future!

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Credentials

  • FranklinCovey Leadership Training
    FranklinCovey
    May, 2023
    - Sep, 2024
  • Snapchat Advertising Core Competencies
    Snap Inc.
    Jan, 2019
    - Sep, 2024
  • Facebook Certified Planning Professional
    Meta
    Dec, 2018
    - Sep, 2024

Experience

    • Sweden
    • Mobile Gaming Apps
    • 100 - 200 Employee
    • Senior Brand Manager
      • Sep 2022 - Present

      Toca Boca is a studio that creates digital games and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Toca Boca has released 40+ apps that have been downloaded more than 444 million times in 238 markets, making it the No. 1 mobile-first kids brand on the App Store.In my current role as Senior Brand Manager, I'm responsible for overseeing all in-market execution for Toca Boca, consumer facing as well as B2B, employer branding and internally. Setting Toca Boca's annual brand strategy and activation plan, including 3rd Party Collaborations (brand, IP, media and influencer collaborations). Show less

    • Marketing Manager
      • Oct 2020 - Sep 2022

      Responsible for setting Toca Boca’s annual marketing strategy, anchored in business goals and brand DNA. Owning the implementation, from ideation to execution and all the important evaluation, of high-impact campaigns and partnerships.

    • Social Media Manager
      • Aug 2019 - Sep 2020

      Led strategy across Toca Boca’s social media channels (TikTok, YouTube, Instagram, Facebook, LinkedIn) as well as influencer marketing initiatives.

    • Advertising Services
    • 700 & Above Employee
    • Account Manager PR & Social Media
      • Oct 2017 - Aug 2019

      Dentsu Creative (previously known as Isobar) is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. Dentsu Creative is the creative hub of Dentsu Aegis' network in the Nordics. Key responsibilities included account management, strategic planning, content creation, and copywriting. Developing macro and micro influencer marketing strategies. Staying up to date with the latest social media updates, trends and formats in order to deliver the best results for our clients. Awarded Client Favourite in 2019. I had the privilege of working with major clients such as Mondelēz, Coca-cola, Jacobs Douwe Egberts, and my personal favourite, Toca Boca. Show less

    • Community Manager
      • Aug 2017 - Sep 2017

      Managing global fan communities for clients through proactive and reactive engagement on social media.

Education

  • Royal Holloway, University of London
    Bachelor’s Degree, Management with Marketing
    2014 - 2017
  • International School of Düsseldorf
    International Baccalaureate (IB)
    2008 - 2014

Community

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