Alexandra Roux
Vice President of Accounts at Rabinovici + Associates- Claim this Profile
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English Full professional proficiency
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French Native or bilingual proficiency
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Spanish Full professional proficiency
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Bio
Kate Courtois
I have had the pleasure of working with Alex and the Rabinovici agency team for several years now as our primary marketing agency. This agency has acquired an amazing team of marketing professionals who have taken the time to fully understand our portfolio and our business. They have become a fully trusted advisor to me and my team. One of the things that sets Alex and the Rabinovici team apart is the strength of their strategy processes. Their distinct ability to go deep into any of the challenges we bring to them and deliver a strong strategy, whether it’s positioning and messaging, go-to-market strategy recommendations, a giant photo shoot, or creative for a specific need, we know when we go to this team, they’ll deliver. Their leadership team is very engaged and their team is consistent, which is the sign of a good agency culture. I would highly recommend Alex, Boris, and the whole Rabinovici team.
Tania Stockbridge
Rabinovici is one of Zebra's premier marketing agencies and what makes them so special is their impressive talent pool. That talent is on full display in Alex. She is one of the most strategic marketers I've ever come across in my career. Her ability to take complex topics and lead her team in distilling them into simple, unique, and engaging value props, messaging content, and more is unparalleled. She is strong leader who drives her team to meet aggressive deadlines when needed and also confident in speaking up when more time or a different approach may be warranted. Overall Alex is smart, engaging, funny, and joy to work with and bounce ideas off of. Her team is lucky to have her and I’m lucky to call her a trusted colleague and friend.
Kate Courtois
I have had the pleasure of working with Alex and the Rabinovici agency team for several years now as our primary marketing agency. This agency has acquired an amazing team of marketing professionals who have taken the time to fully understand our portfolio and our business. They have become a fully trusted advisor to me and my team. One of the things that sets Alex and the Rabinovici team apart is the strength of their strategy processes. Their distinct ability to go deep into any of the challenges we bring to them and deliver a strong strategy, whether it’s positioning and messaging, go-to-market strategy recommendations, a giant photo shoot, or creative for a specific need, we know when we go to this team, they’ll deliver. Their leadership team is very engaged and their team is consistent, which is the sign of a good agency culture. I would highly recommend Alex, Boris, and the whole Rabinovici team.
Tania Stockbridge
Rabinovici is one of Zebra's premier marketing agencies and what makes them so special is their impressive talent pool. That talent is on full display in Alex. She is one of the most strategic marketers I've ever come across in my career. Her ability to take complex topics and lead her team in distilling them into simple, unique, and engaging value props, messaging content, and more is unparalleled. She is strong leader who drives her team to meet aggressive deadlines when needed and also confident in speaking up when more time or a different approach may be warranted. Overall Alex is smart, engaging, funny, and joy to work with and bounce ideas off of. Her team is lucky to have her and I’m lucky to call her a trusted colleague and friend.
Kate Courtois
I have had the pleasure of working with Alex and the Rabinovici agency team for several years now as our primary marketing agency. This agency has acquired an amazing team of marketing professionals who have taken the time to fully understand our portfolio and our business. They have become a fully trusted advisor to me and my team. One of the things that sets Alex and the Rabinovici team apart is the strength of their strategy processes. Their distinct ability to go deep into any of the challenges we bring to them and deliver a strong strategy, whether it’s positioning and messaging, go-to-market strategy recommendations, a giant photo shoot, or creative for a specific need, we know when we go to this team, they’ll deliver. Their leadership team is very engaged and their team is consistent, which is the sign of a good agency culture. I would highly recommend Alex, Boris, and the whole Rabinovici team.
Tania Stockbridge
Rabinovici is one of Zebra's premier marketing agencies and what makes them so special is their impressive talent pool. That talent is on full display in Alex. She is one of the most strategic marketers I've ever come across in my career. Her ability to take complex topics and lead her team in distilling them into simple, unique, and engaging value props, messaging content, and more is unparalleled. She is strong leader who drives her team to meet aggressive deadlines when needed and also confident in speaking up when more time or a different approach may be warranted. Overall Alex is smart, engaging, funny, and joy to work with and bounce ideas off of. Her team is lucky to have her and I’m lucky to call her a trusted colleague and friend.
Kate Courtois
I have had the pleasure of working with Alex and the Rabinovici agency team for several years now as our primary marketing agency. This agency has acquired an amazing team of marketing professionals who have taken the time to fully understand our portfolio and our business. They have become a fully trusted advisor to me and my team. One of the things that sets Alex and the Rabinovici team apart is the strength of their strategy processes. Their distinct ability to go deep into any of the challenges we bring to them and deliver a strong strategy, whether it’s positioning and messaging, go-to-market strategy recommendations, a giant photo shoot, or creative for a specific need, we know when we go to this team, they’ll deliver. Their leadership team is very engaged and their team is consistent, which is the sign of a good agency culture. I would highly recommend Alex, Boris, and the whole Rabinovici team.
Tania Stockbridge
Rabinovici is one of Zebra's premier marketing agencies and what makes them so special is their impressive talent pool. That talent is on full display in Alex. She is one of the most strategic marketers I've ever come across in my career. Her ability to take complex topics and lead her team in distilling them into simple, unique, and engaging value props, messaging content, and more is unparalleled. She is strong leader who drives her team to meet aggressive deadlines when needed and also confident in speaking up when more time or a different approach may be warranted. Overall Alex is smart, engaging, funny, and joy to work with and bounce ideas off of. Her team is lucky to have her and I’m lucky to call her a trusted colleague and friend.
Experience
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RAB2B | Rabinovici + Associates
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United States
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Advertising Services
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100 - 200 Employee
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Vice President of Accounts
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Aug 2022 - Present
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Account Director
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Feb 2016 - Jul 2022
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Account Executive
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May 2013 - Feb 2016
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Global Caribbean, Inc.
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Miami/Fort Lauderdale Area
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Associate Marketing & Operations Manager
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Sep 2010 - May 2013
• Responsible for the marketing strategy and marketing budget of the company. Key contributor in positioning the company as the second biggest Hotel Supply Distributor in Mexico. • Market research and product development to complete the company’s product portfolio: negotiation with vendors to acquire new product lines at competitive prices. • Product marketing: responsible for all promotional and email campaigns, design of all marketing collaterals to present, introduce and position new products in the market place. Strong interface with the sales force. • Design and creation of the company product catalog - use of InDesign. • Implementation of the company’s Customer Relationship Management software ‘Maximizer’. Training of all users, creation of the user manual and procedures. • Organization and logistics of all International trade shows. • Website optimization and monitoring of statistics - use of Google Analytics. • Implementation and use of social media tools. • Responsible for the freight forwarding and logistics operations associated to Mexico and Latin America: air and ocean freight, consolidation, bonded shipments, and liaison with Customs agents.
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Guillesa Internacional
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Cancún Area, Mexico
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Freight Forwarding Sales & Marketing Manager
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Feb 2009 - Jan 2010
• Sales of shipping and freight forwarding services with a focus on increasing sales and customer relationship in the hospitality industry with clients such as Marriott International, The Ritz-Carlton, Fairmont, etc. • Negotiation and implementation of long-term freight forwarding contracts with major International hotel brands. • Business development and acquisition of new accounts such as Rosewood Hotels and AM Resorts. • Excellent customer service and management of key accounts. • Creation of all freight forwarding marketing collaterals to increase sales and brand recognition. • Revamping of the previous outdated website into a dynamic platform to present efficiently all services and products offered, improving client interactivity and providing a more efficient tool to the company’s sales executives. • Coordination and supervision of the freight forwarding operations.
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Vallourec
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Oil and Gas
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700 & Above Employee
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Buyer - Performance Analyst
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Nov 2007 - Oct 2008
• Negotiation of all contracts for industrial supplies, external services and security services. • Vendor management: implementation of the Vallourec Supply Quality Management methodology to determine and assess critical suppliers: creation of all procedures and all related reports. • Key contributor to assure best practices - training of all internal stakeholders. • Leader of the Purchasing Total Quality Management team - achieved gold medal in 2008 for exceeding all purchasing objectives. • Performed Gap analysis, Benchmarking studies, Gant diagrams, Fishbone analysis, and use of the 5S and Six Sigma methodologies. • Creation and execution of a successful cost control methodology saving over US$200,000 in costs. • Definition of the yearly purchasing objectives and implementation of all reporting tools and key performance indicators to follow up purchasing performance. • Development of long-term buying strategies for vital commodities such as raw materials. • Audit and revision of the purchasing procedures.
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TotalEnergies
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France
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Oil and Gas
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700 & Above Employee
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Internship in the Contract & Procurement department as Method & Tools Engineer
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Jun 2005 - May 2006
• SAP Material Management Lead User: responsible for data maintenance, material entry, stock and procurement movements, inventory levels and MRP reports. • Use of BW to generate all reports - training of all users. • Implementation of key performance indicators for the Contract & Procurement activities. • Deployment of the IMPACTS Audit methodology - management audit tool to evaluate the Contract, Procurement and Logistic Performance. • Vendor Management: creation of the vendor database and implementation of the methodology to assess suppliers’ performance according to financial and purchasing criterias.
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Education
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2003 - 2007
Ecole de Management de Lyon
Master of Science in Management, Management
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