Alexandra Ricciardelli
at Kendo Brands, Inc.- Claim this Profile
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Français Native or bilingual proficiency
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Italien Native or bilingual proficiency
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Anglais Professional working proficiency
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Espagnol Professional working proficiency
Topline Score
Bio
Credentials
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Le référencement : La recherche de mots-clés
LinkedInJan, 2023- Nov, 2024 -
Devenir un manager bienveillant / une manager bienveillante
LinkedInAug, 2021- Nov, 2024 -
Découvrir les outils du référencement
LinkedInAug, 2021- Nov, 2024 -
Les fondements du référencement
LinkedInAug, 2021- Nov, 2024 -
Déléguer des tâches aux membres de son équipe
LinkedInMay, 2021- Nov, 2024 -
Intégrer les nouvelles recrues
LinkedInMay, 2021- Nov, 2024 -
Being the Best You: Self-Improvement Modeling
LinkedInApr, 2021- Nov, 2024 -
Cultivating a Growth Mindset
LinkedInApr, 2021- Nov, 2024
Experience
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Kendo Brands, Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Mar 2022 - Present
Brand Manager Europe for Ole Henriksen & for more challenge, Retail Manager Italy for all Kendo brands.
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Mar 2022 - Present
- Building local action plans for all Kendo brands (Fenty Beauty, Fenty Skin, KVD, OLE HENRIKSEN). - Deployment of the sales force based on store needs & performances. Training & support of 12animators on the customer experience excellence and management of a junior retail manager.- Ensuring high level of in-store standards (stocks, visual merchandising, visibility on the customer path...).
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Jul 2019 - Feb 2022
Build & implement the 360° plan for the launch of the Ole Henriksen skincare brand in Europe in exclusivity at Sephora and sustain the brand and product launches :- development of the launch & marketing plan going through negotiations with Sephora- implementation of the 360 activation plan in line with the allocated budget and multiplicating touchpoints with final customers (CRM, e-store, media, PR, influence...) - performance analysis, forecasting & maximization of the sell in and sell out- elaboration & implementation of the post-launch sustain plan through product launches and retail + web animations. Participation to the forecasting process. Objectives: recruit, develop brand loyalty, grow dotcom sales weight into total business. - collaboration with partners and providers (Sephora Category Management, agencies, suppliers,...)- Main contact for Southern Europe countries (Italy, Spain, Portugal,...). Research and implementation of additional local opportunities. Show less
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SEPHORA
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France
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Retail
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700 & Above Employee
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Category Mananger Europe - Makeup Category
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Jan 2019 - Jun 2019
Category Managers support in the management and optimization of their exclusive brands portfolio (Dior Backstage, Fenty, Kat Von D, Marc Jacobs, Urban Decay, Becca and Make Up For Ever) : - product launches & animations coordination and follow up - performance analysis (brand results, product launches, trade marketing operations) - product assortment monitoring (in / out / limited editions) - supporting the countries in the implementation of the brands strategies and forecasting process - competitive intelligence (new products, brands, trends,...). Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Operational Marketing Assistant - Travel Retail
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Jul 2017 - Dec 2017
Operational marketing intern for the team dedicated to L'Oréal Paris, Maybelline, Essie & The Body Shop for the Travel Retail Europe division. - Preparation of the launch plans, product sheets, marketing books & newsletters - Reflection, development, deployment & follow up of the 360° launch strategies - Creation of trade marketing tools to highlight newnesses & best sellers - Coordination with agencies, international marketing teams, sales team and field teams. Operational marketing intern for the team dedicated to L'Oréal Paris, Maybelline, Essie & The Body Shop for the Travel Retail Europe division. - Preparation of the launch plans, product sheets, marketing books & newsletters - Reflection, development, deployment & follow up of the 360° launch strategies - Creation of trade marketing tools to highlight newnesses & best sellers - Coordination with agencies, international marketing teams, sales team and field teams.
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VeryChic
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France
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Travel Arrangements
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100 - 200 Employee
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Business Analyst / Product Manager Assistant
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Jan 2017 - Jun 2017
VeryChic is the leader in the French market for luxury hotel flash sales. - Analyze business performance through key indicators (sales, turnover, website traffic,…) - Develop pricing analysis and lead competitive intelligence to advise product managers - Deal with partners in the international to organize the launch of new products and offers - Prepare communication campaigns for the launch of products VeryChic is the leader in the French market for luxury hotel flash sales. - Analyze business performance through key indicators (sales, turnover, website traffic,…) - Develop pricing analysis and lead competitive intelligence to advise product managers - Deal with partners in the international to organize the launch of new products and offers - Prepare communication campaigns for the launch of products
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Lagardère Travel Retail
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France
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Retail
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700 & Above Employee
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Sales advisor
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Jul 2016 - Aug 2016
Position : Sales advisor in a luxury shop (fashion, accessories and cosmetics) in an international airport Welcome and advise international customers. Prepare visual display merchandising. Position : Sales advisor in a luxury shop (fashion, accessories and cosmetics) in an international airport Welcome and advise international customers. Prepare visual display merchandising.
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UCPA
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France
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Travel Arrangements
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700 & Above Employee
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Salesperson - Activity organiser
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Jul 2015 - Aug 2015
Summers 2013, 2014 and 2015 : - Management of a sporting equipment point of renting. Management of a refreshment area. - Responsibility of a cash register and of its accounting at the end of the day’s work. - Equipment and presentation of the safety rules to customers. Achievement: Management of numerous customers and surpassing the record of daily activity Summers 2013, 2014 and 2015 : - Management of a sporting equipment point of renting. Management of a refreshment area. - Responsibility of a cash register and of its accounting at the end of the day’s work. - Equipment and presentation of the safety rules to customers. Achievement: Management of numerous customers and surpassing the record of daily activity
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Education
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Audencia Business School
Master Marketing & Business Development -
Boston University
Exchange semester, Marketing -
Lycée Hoche (Versailles)
Preparation for entrance examination for business schools -
Lycée Jean-Baptiste Corot (91)
Baccalauréat Scientifique, A level honored with distinction