Alexandra Ricciardelli

at Kendo Brands, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Français Native or bilingual proficiency
  • Italien Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Professional working proficiency

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Credentials

  • Le référencement : La recherche de mots-clés
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Devenir un manager bienveillant / une manager bienveillante
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Découvrir les outils du référencement
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Les fondements du référencement
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Déléguer des tâches aux membres de son équipe
    LinkedIn
    May, 2021
    - Nov, 2024
  • Intégrer les nouvelles recrues
    LinkedIn
    May, 2021
    - Nov, 2024
  • Being the Best You: Self-Improvement Modeling
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Cultivating a Growth Mindset
    LinkedIn
    Apr, 2021
    - Nov, 2024

Experience

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
      • Mar 2022 - Present

      Brand Manager Europe for Ole Henriksen & for more challenge, Retail Manager Italy for all Kendo brands.

      • Mar 2022 - Present

      - Building local action plans for all Kendo brands (Fenty Beauty, Fenty Skin, KVD, OLE HENRIKSEN). - Deployment of the sales force based on store needs & performances. Training & support of 12animators on the customer experience excellence and management of a junior retail manager.- Ensuring high level of in-store standards (stocks, visual merchandising, visibility on the customer path...).

      • Jul 2019 - Feb 2022

      Build & implement the 360° plan for the launch of the Ole Henriksen skincare brand in Europe in exclusivity at Sephora and sustain the brand and product launches :- development of the launch & marketing plan going through negotiations with Sephora- implementation of the 360 activation plan in line with the allocated budget and multiplicating touchpoints with final customers (CRM, e-store, media, PR, influence...) - performance analysis, forecasting & maximization of the sell in and sell out- elaboration & implementation of the post-launch sustain plan through product launches and retail + web animations. Participation to the forecasting process. Objectives: recruit, develop brand loyalty, grow dotcom sales weight into total business. - collaboration with partners and providers (Sephora Category Management, agencies, suppliers,...)- Main contact for Southern Europe countries (Italy, Spain, Portugal,...). Research and implementation of additional local opportunities. Show less

    • France
    • Retail
    • 700 & Above Employee
    • Category Mananger Europe - Makeup Category
      • Jan 2019 - Jun 2019

      Category Managers support in the management and optimization of their exclusive brands portfolio (Dior Backstage, Fenty, Kat Von D, Marc Jacobs, Urban Decay, Becca and Make Up For Ever) : - product launches & animations coordination and follow up - performance analysis (brand results, product launches, trade marketing operations) - product assortment monitoring (in / out / limited editions) - supporting the countries in the implementation of the brands strategies and forecasting process - competitive intelligence (new products, brands, trends,...). Show less

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Operational Marketing Assistant - Travel Retail
      • Jul 2017 - Dec 2017

      Operational marketing intern for the team dedicated to L'Oréal Paris, Maybelline, Essie & The Body Shop for the Travel Retail Europe division. - Preparation of the launch plans, product sheets, marketing books & newsletters - Reflection, development, deployment & follow up of the 360° launch strategies - Creation of trade marketing tools to highlight newnesses & best sellers - Coordination with agencies, international marketing teams, sales team and field teams. Operational marketing intern for the team dedicated to L'Oréal Paris, Maybelline, Essie & The Body Shop for the Travel Retail Europe division. - Preparation of the launch plans, product sheets, marketing books & newsletters - Reflection, development, deployment & follow up of the 360° launch strategies - Creation of trade marketing tools to highlight newnesses & best sellers - Coordination with agencies, international marketing teams, sales team and field teams.

    • France
    • Travel Arrangements
    • 100 - 200 Employee
    • Business Analyst / Product Manager Assistant
      • Jan 2017 - Jun 2017

      VeryChic is the leader in the French market for luxury hotel flash sales. - Analyze business performance through key indicators (sales, turnover, website traffic,…) - Develop pricing analysis and lead competitive intelligence to advise product managers - Deal with partners in the international to organize the launch of new products and offers - Prepare communication campaigns for the launch of products VeryChic is the leader in the French market for luxury hotel flash sales. - Analyze business performance through key indicators (sales, turnover, website traffic,…) - Develop pricing analysis and lead competitive intelligence to advise product managers - Deal with partners in the international to organize the launch of new products and offers - Prepare communication campaigns for the launch of products

    • France
    • Retail
    • 700 & Above Employee
    • Sales advisor
      • Jul 2016 - Aug 2016

      Position : Sales advisor in a luxury shop (fashion, accessories and cosmetics) in an international airport Welcome and advise international customers. Prepare visual display merchandising. Position : Sales advisor in a luxury shop (fashion, accessories and cosmetics) in an international airport Welcome and advise international customers. Prepare visual display merchandising.

    • France
    • Travel Arrangements
    • 700 & Above Employee
    • Salesperson - Activity organiser
      • Jul 2015 - Aug 2015

      Summers 2013, 2014 and 2015 : - Management of a sporting equipment point of renting. Management of a refreshment area. - Responsibility of a cash register and of its accounting at the end of the day’s work. - Equipment and presentation of the safety rules to customers. Achievement: Management of numerous customers and surpassing the record of daily activity Summers 2013, 2014 and 2015 : - Management of a sporting equipment point of renting. Management of a refreshment area. - Responsibility of a cash register and of its accounting at the end of the day’s work. - Equipment and presentation of the safety rules to customers. Achievement: Management of numerous customers and surpassing the record of daily activity

Education

  • Audencia Business School
    Master Marketing & Business Development
    2015 - 2018
  • Boston University
    Exchange semester, Marketing
    2018 - 2018
  • Lycée Hoche (Versailles)
    Preparation for entrance examination for business schools
    2013 - 2015
  • Lycée Jean-Baptiste Corot (91)
    Baccalauréat Scientifique, A level honored with distinction
    2010 - 2013

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