Experience

Beragua

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• • Sep 2019 - Present

  6 years experience in +45 projects working with two types of clients: leading international retailers in strategic projects and advisory for different financial investors interested in the retail industry. Know-how in different sectors including grocery, general merchandise, health & beauty, apparel, sports, pet, among others, with extensive market knowledge in +15 countries in the regions of Central Eastern Europe and Latin America.- Main responsibilities in projects comprised scope definition, analyses of macro, market, sales dynamics, economic model performance, whitespace calculations, commercial model assessment and presentations to management.- Other responsibilities within the company involved development of proposals, selection and planning of site visits, selection process, onboarding and initial training of new recruits, and company’s website development. Show less

• • Sep 2017 - Aug 2019

  - Responsible for a project studying the performance of a Spanish Health & Beauty retailer. Financial and commercial approaches.- Developed sales performance studies, geography and network assessments with desktop analysis (store typology, level of competition) for food retailers and clothing industry among CEE countries.- Performed price positioning and other key commercial aspects and KPIs of the company as well as historical price check of Spanish supermarkets, as part of the due diligence process.- Participated in the development of an expansion plan for a Spanish food retailer. Show less



Leon de Cloe

• Spain
• Retail

• Marketing Assistant

  • Jan 2017 - May 2017

  Design and interior architecture studio - Developed the market entrance plan of the brand León de Cloe bcn oriented to children entertainment and decoration, performed cost structure and business planning. - Responsible for market research seeking for potential point of sale through channel selection and competitor’s analysis in the home market. - Organized and developed digital marketing campaign including website, secondary platforms and social media optimization through data analysis. Show less

• Intern

  • Jan 2016 - Jul 2016
• Intern

  • Jun 2015 - Aug 2015