Alexandra Ploch
Innovation Management and Business Development | Digital and Mobility Services at Volkswagen AG- Claim this Profile
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Deutsch 母語
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Polnisch 母語
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Englisch 精通
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Spanisch 初級
Topline Score
Bio
Experience
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Volkswagen AG
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Innovation Management and Business Development | Digital and Mobility Services
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2021 年 5 月 - - 目前
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Intermodality Strategy | New Mobility
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2018 年 11 月 - 2021 年 5 月
• Product roadmap development for shared mobility services within the Volkswagen Group• Strategic analysis of vehicle as well as mobility on demand products and services • Scouting of new business ideas and business case calculations in the early phase
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Global Portfolio Strategy
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2016 年 10 月 - 2018 年 11 月
• Analysis of market and segment changes within the automobile industry in order to identify new sales potentials and segment niches• Product portfolio optimization across global markets with special focus on Russia, India and South Africa• Analysis of competitors, customers, long term trends as well as business performance to derive sales volumes, prices and model mix
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Product Management Infotainment
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2015 年 9 月 - 2016 年 10 月
• Module management responsibility for the Infotainment and Driver Assistance Systems division, with continuous coordination of all business units throughout the Volkswagen Group with the aim of reducing component variants as well as improving financial results through standardization and the multiple use of modules• Analysis of effectiveness and product result calculations with inclusion of market situation, legal conditions, purchasing strategies as well as all other influencing factors• Preparation of documents for top management committees as basis for decisions about the implementation of new technologies as part of project management
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Management Consulting
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2014 年 10 月 - 2015 年 9 月
• Management of cross-divisional communication for the strategic, financial and technical coordination of product projects within the Infotainment department• Product feasibility calculations to estimate the profitability before beginning with the technical concept development• Elaboration of revenue potentials within Volkswagen Group product workshops• Competitive comparisons in order to analyze the Volkswagen brand positioning within the market • Management of cross-divisional communication for the strategic, financial and technical coordination of product projects within the Infotainment department• Product feasibility calculations to estimate the profitability before beginning with the technical concept development• Elaboration of revenue potentials within Volkswagen Group product workshops• Competitive comparisons in order to analyze the Volkswagen brand positioning within the market
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M&A, Debt Advisory & Restructuring
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2014 年 2 月 - 2014 年 5 月
• Implementation of business valuations using peer group analysis (CCA, CTA)• Elaboration of buy-side and sell-side pitch presentations• Analysis if markets, competition and industries for various purchases and sales assignments• Balance sheet and income statement analysis and evaluation of the resulting key performance indicators • Implementation of business valuations using peer group analysis (CCA, CTA)• Elaboration of buy-side and sell-side pitch presentations• Analysis if markets, competition and industries for various purchases and sales assignments• Balance sheet and income statement analysis and evaluation of the resulting key performance indicators
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Mercedes-Benz AG
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Quality Management Sales & Marketing – Mercedes-Benz Cars
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2011 年 7 月 - 2011 年 12 月
• Process analysis and optimization in the fields of Sales, Marketing, and Communication • Autonomous undertaking of project tasks • Preparation of management presentations for internal customers and documents for decision making• Evaluation of quality sensors within the launch management • Process analysis and optimization in the fields of Sales, Marketing, and Communication • Autonomous undertaking of project tasks • Preparation of management presentations for internal customers and documents for decision making• Evaluation of quality sensors within the launch management
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Education
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Maastricht University
Master of Science (M.Sc.), Marketing-Finance -
University of Adelaide
Exchange Semester, International Business -
University of Warsaw
Exchange Semester, International Business -
Maastricht University
Bachelor of Applied Science (B.A.Sc.), Economics