Alexandra Patyukova

Product development director at R:TA
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency
  • French Limited working proficiency

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Credentials

  • French Business language Courses
    Chambre de commerce et d’industrie de région Paris Ile-de-France
    Jun, 2012
    - Nov, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Product development director
      • Jun 2020 - Present

    • Creative Production director
      • Mar 2018 - Jun 2020

      - New department launch: USP development, team hiring and supervising, budget control, document management, portfolio development;- Supervision of work with current and potential clients in terms of video & content production.Results: R:TA in top-3 in video production for digital projects (ruward). Gold and Silver on Tagline.Collaboration with: Home Credit bank, Clarins, Abi product, Bonduelle, Carte Noire, Gedeon Richter, Diageo, WWF, Whirlpool.

    • Producer
      • Feb 2017 - Mar 2018

      - Launch of the content factory within the social media department: production team hiring,building processes inside and with external partners, working out the base of partners and contractors, cases development.Results: growth of the content factory into a separate content unit in the agency.

    • Development Manager
      • Jul 2015 - Feb 2017

      - Development of new products launch strategies: drinks, snacks, beauty products; - Development and implementation of partnership programs; - Control of suppliers, contractors and points of sale; - Negotiating and signing contracts with new points of sale: "Azbuka vkusa", "Metropolis", "Gorod sad", etc. - Development of new products launch strategies: drinks, snacks, beauty products; - Development and implementation of partnership programs; - Control of suppliers, contractors and points of sale; - Negotiating and signing contracts with new points of sale: "Azbuka vkusa", "Metropolis", "Gorod sad", etc.

    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Media Sales Manager / Client service department
      • Jun 2014 - Jul 2015

      - Clients search, attraction and support; organization of meetings and negotiations;- Coordination of media planning and realization departments.

    • Project manager / MOOVE agency
      • Jun 2013 - Jun 2014

      - Control and coordination of projects in Social / Mobile, reports providing, KPI achievement;- Organization of working process within the company: coordination of creative, design, editorial and production departments;- Daily communication with clients and subcontractors on current issues.Collaboration with: Rostelecom, Pandora, Toyota, Orion Choco-Pie, Russian Olympic Committee, Rusagro, BUNGE (Oleina, Ideal).

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Project manager / Interactive communications department
      • Jul 2012 - Jun 2013

      - Control and coordination of projects in Digital, reports providing, KPI achievement; - Working with subcontractors: control of materials quality and deadlines compliance; - Preparation of text materials on different issues; - Participation in events organization: BTL - activities support in Social, working with bloggers and opinion leaders. Collaboration with: LEGO, Ariston Thermo Rus, Weleda, Discovery Communications (Discovery Channel, TLC), Nickelodeon, Starbucks, Tupperware Show less

Education

  • Высшая Школа Экономики
    Bachelor's degree, Faculty of World Economy and International Affairs
    2009 - 2013
  • Government Secondary school № 1227
    English

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