Alexandra Patyukova
Product development director at R:TA- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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French Limited working proficiency
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Bio
Credentials
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French Business language Courses
Chambre de commerce et d’industrie de région Paris Ile-de-FranceJun, 2012- Nov, 2024
Experience
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R:TA
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Advertising Services
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1 - 100 Employee
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Product development director
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Jun 2020 - Present
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Creative Production director
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Mar 2018 - Jun 2020
- New department launch: USP development, team hiring and supervising, budget control, document management, portfolio development;- Supervision of work with current and potential clients in terms of video & content production.Results: R:TA in top-3 in video production for digital projects (ruward). Gold and Silver on Tagline.Collaboration with: Home Credit bank, Clarins, Abi product, Bonduelle, Carte Noire, Gedeon Richter, Diageo, WWF, Whirlpool.
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Producer
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Feb 2017 - Mar 2018
- Launch of the content factory within the social media department: production team hiring,building processes inside and with external partners, working out the base of partners and contractors, cases development.Results: growth of the content factory into a separate content unit in the agency.
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365 detox
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Moscow
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Development Manager
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Jul 2015 - Feb 2017
- Development of new products launch strategies: drinks, snacks, beauty products; - Development and implementation of partnership programs; - Control of suppliers, contractors and points of sale; - Negotiating and signing contracts with new points of sale: "Azbuka vkusa", "Metropolis", "Gorod sad", etc. - Development of new products launch strategies: drinks, snacks, beauty products; - Development and implementation of partnership programs; - Control of suppliers, contractors and points of sale; - Negotiating and signing contracts with new points of sale: "Azbuka vkusa", "Metropolis", "Gorod sad", etc.
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SOCIALIST
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Media Sales Manager / Client service department
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Jun 2014 - Jul 2015
- Clients search, attraction and support; organization of meetings and negotiations;- Coordination of media planning and realization departments.
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Project manager / MOOVE agency
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Jun 2013 - Jun 2014
- Control and coordination of projects in Social / Mobile, reports providing, KPI achievement;- Organization of working process within the company: coordination of creative, design, editorial and production departments;- Daily communication with clients and subcontractors on current issues.Collaboration with: Rostelecom, Pandora, Toyota, Orion Choco-Pie, Russian Olympic Committee, Rusagro, BUNGE (Oleina, Ideal).
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Pro-Vision group of companies
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Public Relations and Communications Services
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1 - 100 Employee
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Project manager / Interactive communications department
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Jul 2012 - Jun 2013
- Control and coordination of projects in Digital, reports providing, KPI achievement; - Working with subcontractors: control of materials quality and deadlines compliance; - Preparation of text materials on different issues; - Participation in events organization: BTL - activities support in Social, working with bloggers and opinion leaders. Collaboration with: LEGO, Ariston Thermo Rus, Weleda, Discovery Communications (Discovery Channel, TLC), Nickelodeon, Starbucks, Tupperware Show less
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Education
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Высшая Школа Экономики
Bachelor's degree, Faculty of World Economy and International Affairs -
Government Secondary school № 1227
English