Alexandra PARFUS

Marketing and Development Manager at FAMILLE RAVOIRE
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Contact Information
us****@****om
(386) 825-5501
Location
Salon-de-Provence, Provence-Alpes-Côte d'Azur, France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Espagnol Full professional proficiency
  • Chinois Elementary proficiency
  • Catalan Elementary proficiency

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Experience

    • France
    • Wine & Spirits
    • 1 - 100 Employee
    • Marketing and Development Manager
      • Jan 2020 - Present

      > Développement commercial • Elaboration de la politique commerciale et des futurs axes de croissance en collaboration avec la direction générale et la direction commerciale • Développement de partenariats et de nouveaux canaux de distribution • Suivi des relations et de l'expérience client • Traitement et analyse des statistiques de ventes et douanières > Marketing • Développement et suivi, sur l'ensemble des réseaux de distribution France et Export, des gammes… Show more > Développement commercial • Elaboration de la politique commerciale et des futurs axes de croissance en collaboration avec la direction générale et la direction commerciale • Développement de partenariats et de nouveaux canaux de distribution • Suivi des relations et de l'expérience client • Traitement et analyse des statistiques de ventes et douanières > Marketing • Développement et suivi, sur l'ensemble des réseaux de distribution France et Export, des gammes Ravoire & Fils et Partenaire • Pilotage et coordination des fournisseurs et prestataires externes afin d'assurer la bonne réalisation des développement produits et des outils d'aide à la vente • Conception, mise en oeuvre et pilotage des supports nécessaires au développement de l'image de l'entreprise et de ses marques • Mise en place, suivi et développement de projets RSE • Veille concurrentielle quotidienne > Communication • Développement des ventes et de la notoriété de la société par le biais des supports numériques • Conception, mise en oeuvre et animation de la présence digitale : réseaux sociaux (Facebook, Instagram, Twitter, LinkedIn, Youtube), sites internet, etc. • Mise en place de partenariats et d'événements avec des influenceurs français et internationaux • Suivi des relations presse et rédaction de communiqués de presse sur les actualités de la société • Présentation et mise en avant des cuvées de la maison aux concours professionnels ainsi qu'à la presse spécialisée • Organisation des différents salons professionnels en France et à l'étranger : Wine Paris, Prowein, Vinexpo, etc. • Animation de dégustations auprès de clients et formation auprès d'étudiants de clubs d'oenologie

    • Brand Manager
      • Aug 2018 - Dec 2019

      > Marketing • Développement et suivi, sur l'ensemble des réseaux de distribution France et Export, des gammes Ravoire & Fils et Partenaire • Pilotage et coordination des fournisseurs et prestataires externes afin d'assurer la bonne réalisation des développement produits et des outils d'aide à la vente • Conception, mise en oeuvre et pilotage des supports nécessaires au développement de l'image de l'entreprise et de ses marques • Suivi des relations et de l'expérience client •… Show more > Marketing • Développement et suivi, sur l'ensemble des réseaux de distribution France et Export, des gammes Ravoire & Fils et Partenaire • Pilotage et coordination des fournisseurs et prestataires externes afin d'assurer la bonne réalisation des développement produits et des outils d'aide à la vente • Conception, mise en oeuvre et pilotage des supports nécessaires au développement de l'image de l'entreprise et de ses marques • Suivi des relations et de l'expérience client • Traitement et analyse des statistiques de ventes et douanières • Veille concurrentielle quotidienne > Communication • Développement des ventes et de la notoriété de la société par le biais des supports numériques • Conception, mise en oeuvre et animation de la présence digitale : réseaux sociaux (Facebook, Instagram, Twitter, LinkedIn, Youtube), sites internet, etc. • Mise en place de partenariats et d'événements avec des influenceurs français et internationaux • Suivi des relations presse et rédaction de communiqués de presse sur les actualités de la société • Présentation et mise en avant des cuvées de la maison aux concours professionnels ainsi qu'à la presse spécialisée • Organisation des différents salons professionnels en France et à l'étranger : Wine Paris, Prowein, Vinexpo, etc. • Animation de dégustations auprès de clients et formation auprès d'étudiants de clubs d'oenologie

    • South Africa
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing and events assistant
      • Feb 2018 - Jul 2018

      • Design and creation of a new prestige offer for our VIP customers • Promotional events planning in Cape Town, Johannesburg and Stellenbosch • Assist in the design of a new brand identity • Set up media campaigns • Public relations management • Optimisation of the CRM database • SEO optimization • Design and creation of a new prestige offer for our VIP customers • Promotional events planning in Cape Town, Johannesburg and Stellenbosch • Assist in the design of a new brand identity • Set up media campaigns • Public relations management • Optimisation of the CRM database • SEO optimization

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • International Brand Manager Assistant at Dom Pérignon
      • Jul 2017 - Dec 2017

      • Support for the deployment of the 2018 marketing plan and reflection on the 2019 strategy plan: - Deployment of the “Day” activation (collaboration with the marketing, development and merchandising teams – agency brief) - Support development of an unique gastronomic experience for the Dom Pérignon P2 2000 cuvée - Development of digital content - Setting up of projects related to the day-to-day marketing team • Transmission of the Dom Pérignon “Patrimoine de Création” to… Show more • Support for the deployment of the 2018 marketing plan and reflection on the 2019 strategy plan: - Deployment of the “Day” activation (collaboration with the marketing, development and merchandising teams – agency brief) - Support development of an unique gastronomic experience for the Dom Pérignon P2 2000 cuvée - Development of digital content - Setting up of projects related to the day-to-day marketing team • Transmission of the Dom Pérignon “Patrimoine de Création” to our customers, to the internal teams and to the artists with whom the brand collaborates: creation of content and design of new forms of customers experience • Design and implementation of new training tools • Analysis and presentation of a study carried out within the Savoir-Faire d'Exception Management Chair. Development and implementation of internal communication recommendations proposed during this project

    • Projet Patrimoine de Création
      • Jan 2017 - Jul 2017

    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • President
      • Jun 2016 - Jun 2017

      President of the ESSEC oenology association: • Organization of more than 40 wine tastings on campus • Organization of 7 weekends to discover French vineyards • Organization of a wine contest: "la Coupe ESSENS-Ferrières" (budget of more than 20 000 euros) • Management of many partnerships President of the ESSEC oenology association: • Organization of more than 40 wine tastings on campus • Organization of 7 weekends to discover French vineyards • Organization of a wine contest: "la Coupe ESSENS-Ferrières" (budget of more than 20 000 euros) • Management of many partnerships

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • President
      • Jun 2015 - Jun 2016

      President of ESSEC entrepreneurial association • Professional wise: - Assisting in the first stages of starting businesses - Conducting market studies and business plans - Marketing and web-marketing studies • Campus wise: - Cooperation with French Sénat “Tremplins Entreprises” competition - Cooperation with ESSEC Ventures (ESSEC incubator) - Organization of meetings with entrepreneurs about entrepreneurship and innovation - Organization of a Start-Up… Show more President of ESSEC entrepreneurial association • Professional wise: - Assisting in the first stages of starting businesses - Conducting market studies and business plans - Marketing and web-marketing studies • Campus wise: - Cooperation with French Sénat “Tremplins Entreprises” competition - Cooperation with ESSEC Ventures (ESSEC incubator) - Organization of meetings with entrepreneurs about entrepreneurship and innovation - Organization of a Start-Up Week-End in March 2016 - Organization of the first TEDXESSEC in April 2016 Show less President of ESSEC entrepreneurial association • Professional wise: - Assisting in the first stages of starting businesses - Conducting market studies and business plans - Marketing and web-marketing studies • Campus wise: - Cooperation with French Sénat “Tremplins Entreprises” competition - Cooperation with ESSEC Ventures (ESSEC incubator) - Organization of meetings with entrepreneurs about entrepreneurship and innovation - Organization of a Start-Up… Show more President of ESSEC entrepreneurial association • Professional wise: - Assisting in the first stages of starting businesses - Conducting market studies and business plans - Marketing and web-marketing studies • Campus wise: - Cooperation with French Sénat “Tremplins Entreprises” competition - Cooperation with ESSEC Ventures (ESSEC incubator) - Organization of meetings with entrepreneurs about entrepreneurship and innovation - Organization of a Start-Up Week-End in March 2016 - Organization of the first TEDXESSEC in April 2016 Show less

    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2015 - Dec 2015

      > About Splendia: Splendia is a luxury online travail agency. The website provides a curated selection of exceptional hotels worldwide and best-in-class to discerning travellers. > Missions: • Preparation and sending of Splendia biweekly newsletters in 6 different languages to more than 1 million customers • Management of daily CRM tasks: continuous improvement of CRM campaigns, creation of hotel collections, writing and translation of creative marketing… Show more > About Splendia: Splendia is a luxury online travail agency. The website provides a curated selection of exceptional hotels worldwide and best-in-class to discerning travellers. > Missions: • Preparation and sending of Splendia biweekly newsletters in 6 different languages to more than 1 million customers • Management of daily CRM tasks: continuous improvement of CRM campaigns, creation of hotel collections, writing and translation of creative marketing texts, uploading KPIs, image creation using Adobe Photoshop • Collaboration with the marketing team: improving Splendia hotel offers, creation of social media contests, analysing results of marketing campaigns via Google Analytics, working with various partners, merchandising, improving site ranking (SEO) • Implementation of 2016 CRM strategy: creation of new newsletters in collaboration with other Splendia departments. Show less > About Splendia: Splendia is a luxury online travail agency. The website provides a curated selection of exceptional hotels worldwide and best-in-class to discerning travellers. > Missions: • Preparation and sending of Splendia biweekly newsletters in 6 different languages to more than 1 million customers • Management of daily CRM tasks: continuous improvement of CRM campaigns, creation of hotel collections, writing and translation of creative marketing… Show more > About Splendia: Splendia is a luxury online travail agency. The website provides a curated selection of exceptional hotels worldwide and best-in-class to discerning travellers. > Missions: • Preparation and sending of Splendia biweekly newsletters in 6 different languages to more than 1 million customers • Management of daily CRM tasks: continuous improvement of CRM campaigns, creation of hotel collections, writing and translation of creative marketing texts, uploading KPIs, image creation using Adobe Photoshop • Collaboration with the marketing team: improving Splendia hotel offers, creation of social media contests, analysing results of marketing campaigns via Google Analytics, working with various partners, merchandising, improving site ranking (SEO) • Implementation of 2016 CRM strategy: creation of new newsletters in collaboration with other Splendia departments. Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Junior Consultant
      • Jan 2015 - Jun 2015

      - Consultant Junior in the development of the firm Firefly (Hertz low cost subsidiary) - Part-time mission - Consultant Junior in the development of the firm Firefly (Hertz low cost subsidiary) - Part-time mission

    • France
    • Civic and Social Organizations
    • 500 - 600 Employee
    • Handling and order picking
      • Dec 2014 - Dec 2014
    • Marketing Assistant
      • Jul 2013 - Jul 2013

      Translation of product pages from French to Spanish Layout of the website and publication of advertising opportunities on Google Ad Words Translation of product pages from French to Spanish Layout of the website and publication of advertising opportunities on Google Ad Words

Education

  • ESSEC Business School
    Programme Grande Ecole
    2014 - 2017
  • Wine & Spirit Education Trust
    WSET 2, Pass with distinction (94%)
    2017 - 2017
  • Sainte-Marie Lyon
    Concentration : Economics
    2012 - 2014
  • Institut Sainte Marie La Verpillère
    Baccalauréat - Equivalent UK A-Levels, Concentration: Economics

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