Alexandra Pérez Izquierdo
at Beragua- Claim this Profile
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Español Native or bilingual proficiency
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Catalán Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Professional working proficiency
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Italian Elementary proficiency
Topline Score
Bio
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Experience
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Beragua
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Spain
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Business Consulting and Services
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1 - 100 Employee
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Sep 2019 - Present
6 years experience in +45 projects working with two types of clients: leading international retailers in strategic projects and advisory for different financial investors interested in the retail industry. Know-how in different sectors including grocery, general merchandise, health & beauty, apparel, sports, pet, among others, with extensive market knowledge in +15 countries in the regions of Central Eastern Europe and Latin America.- Main responsibilities in projects comprised scope definition, analyses of macro, market, sales dynamics, economic model performance, whitespace calculations, commercial model assessment and presentations to management.- Other responsibilities within the company involved development of proposals, selection and planning of site visits, selection process, onboarding and initial training of new recruits, and company’s website development. Show less
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Sep 2017 - Aug 2019
- Responsible for a project studying the performance of a Spanish Health & Beauty retailer. Financial and commercial approaches.- Developed sales performance studies, geography and network assessments with desktop analysis (store typology, level of competition) for food retailers and clothing industry among CEE countries.- Performed price positioning and other key commercial aspects and KPIs of the company as well as historical price check of Spanish supermarkets, as part of the due diligence process.- Participated in the development of an expansion plan for a Spanish food retailer. Show less
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Leon de Cloe
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Spain
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Retail
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Marketing Assistant
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Jan 2017 - May 2017
Design and interior architecture studio - Developed the market entrance plan of the brand León de Cloe bcn oriented to children entertainment and decoration, performed cost structure and business planning. - Responsible for market research seeking for potential point of sale through channel selection and competitor’s analysis in the home market. - Organized and developed digital marketing campaign including website, secondary platforms and social media optimization through data analysis. Show less
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Intern
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Jan 2016 - Jul 2016
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Intern
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Jun 2015 - Aug 2015
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Education
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ESADE Business & Law School
Bachelor's degree, Administración y gestión de empresas