Alexandra Orlova
EVENT PPROJECT MANAGER at Forbes Russia- Claim this Profile
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Bio
Credentials
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Interpersonal Communication
LinkedInFeb, 2023- Oct, 2024 -
Leading When You're Not in Charge
LinkedInFeb, 2023- Oct, 2024 -
Pivoting to Virtual Events
LinkedInFeb, 2023- Oct, 2024 -
The 3-Minute Rule: Say Less to Get More
LinkedInFeb, 2023- Oct, 2024 -
Writing Emails People Want to Read
LinkedInFeb, 2023- Oct, 2024 -
WSET’s Level 2 Award in Wines
WSET | Wine & Spirit Education Trust (England)Jan, 2017- Oct, 2024
Experience
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Forbes Russia
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Newspaper Publishing
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1 - 100 Employee
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EVENT PPROJECT MANAGER
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2018 - Present
• Planning and executing business events and exhibitions as turnkey products with up to 1000 participants offline and 3000+ online • Budgeting, marketing, managing logistics, organizational and administrative support, audience analysis, content creation and distribution, on-site event support, negotiating and coordinating vendor services, coordinating sponsorship, celebrity involvement, and ticket sales. ROI 250-400%. • Launched the Annual Forbes Rating of Russian wines Top100Wines.ru attended by 80% of Russian winemakers. • Organised wine tastings, award ceremonies, and charity wine auctions. • Nurtured and built relationships with vendors, venues, suppliers to obtain best pricing and services for events. Negotiated to achieve most favorable terms • Conducted surveys, recruited speakers, prepared scripts and panel scenarios • Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 30+ team members Show less
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ВЕДОМОСТИ.КОНФЕРЕНЦИИ
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Moscow Russia
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Event Manager
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2018 - 2020
• Created business event agendas focused on media technologies, financial technologies, and sustainable development topics • Conducted pre-event surveys, recruited speakers, prepared scripts and panel scenarios • Pre- and post-event evaluation, on-site event support, venue choice and logistics. • Created business event agendas focused on media technologies, financial technologies, and sustainable development topics • Conducted pre-event surveys, recruited speakers, prepared scripts and panel scenarios • Pre- and post-event evaluation, on-site event support, venue choice and logistics.
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Franco-Russian Chamber of Commerce and Industry (CCI France Russie)
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Russian Federation
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International Trade and Development
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1 - 100 Employee
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DIRECTOR OF EVENTS (Directrice des événements)
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2014 - Aug 2017
- The number of business events was doubled and attendance at the events was 50% increased due to improvements to the content. Both factors provided substantial growth in customer base and increased Chamber’s brand visibility among French and non-French companies - Created, analyzed, and optimized budgetary estimates; provided a reduction of budget costs of events by up to 30-40% due to negotiations with contractors - In collaboration with other departments implemented a sales strategy that provided 100-300% level of income for the events - Initiated, harmonized, and applied business processes of coordination between the departments which improved the standards of quality and customer service - Launched a new product: business missions of French and Russian companies to Russian regions and CIS countries (included G2B and B2B meetings for delegates) with 200-400% cost recovery of each project - Managed 100+ events during the last year, including events with Russian celebrities' participation - Launched an annual city festival “French Day in Moscow” with 10.000+ participants (July 2016, July 2017, Moscow) Show less
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ICC Russia
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Russian Federation
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Non-profit Organization Management
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1 - 100 Employee
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DIRECTOR OF BUSINESS DEVELOPMENT
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2010 - 2014
• Increased membership and raised revenue: launched new products and targeted new members and sponsors which resulted in a significant increase in both the number of members and financial contributions. • Developed and implemented a strategy of promotion of ICC’s products which provided the growth of membership base above 20% per year, with business events profitability up to 100% • Raised organization’s public profile • Improved financial discipline and internal processes • Increased membership and raised revenue: launched new products and targeted new members and sponsors which resulted in a significant increase in both the number of members and financial contributions. • Developed and implemented a strategy of promotion of ICC’s products which provided the growth of membership base above 20% per year, with business events profitability up to 100% • Raised organization’s public profile • Improved financial discipline and internal processes
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International Jazz Festival
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Тверская область, Россия
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CEO
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2006 - 2009
• Launched an international jazz festival which was held with the support of the municipal government twice a year • Put together realistic budgets based upon costs and fees for successfully operating business • Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership • Managed and coordinated artists, venue, budget, private sponsorship, ticket sales, technical support, production support, promotion, PR, volunteers, etc • ROI 40-100% • Trained and motivated employees to perform daily business functions Show less
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Education
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Moscow College for Jazz and Contemporary Music
4 years program, Jazz Arts -
Moscow State University
Master of Laws - LLM
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