Experience

WBE Canada

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present



WBE Canada

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Executive Assistant to the President / Marketing Manager

  • Apr 2018 - Feb 2020

  A Canadian not-for-profit, connecting corporate and government procurement to women-owned businesses. Ascending rapidly from an earlier Executive Assistant to the President role, I successfully: • Aligned sales, marketing, creative and ad teams to create and exhibit a singular vision in messaging and content development. • Developed a global communications strategy to align external partners including BMO, TD, Accenture, IBM, Rogers and the Government of Canada Diversity team. • Ensured all communications adhered to messaging guidelines and standards. • Managed the organizations growth across Social Media channels, driving elevated audience engagement and responsiveness. • Created and launched marketing initiatives to highlight women owned Supply Chain organizations. • Reviewed marketing objectives to guide Creative team through marketing product development process. Show less



Hilite Fine Foods Inc

• Canada
• Wholesale
• 1 - 100 Employee

• Client Communications Assistant

  • Jun 2016 - Mar 2018

  A leading wholesale produce supplier servicing the hospitality, conference, nursing home and restaurant industries where I was responsible for: • Spearheading client relationship management activities; addressing and resolving service issues and ensuring compliance to SLAs and client requirements. • Designing communications and Public Relations programs and strategies from creative brief to implementation and delivery. Alexandra Ondova LinkedIn 3 of 7 • Overseeing content marketing development to drive new client acquisition. • Supported business development efforts through driving multi-touch point lead and demand generation. • Maintaining an awareness of the competitive landscape and industry trends to better position the company, its brand image and pricing strategies. Show less



David Smith The Headhunter

• Manufacturing

• Online Marketing Assistant

  • Jan 2016 - Jun 2016

  A term contract promoting business development and brand recognition efforts for one of Canada’s leading executive talent acquisition firms. Key results revolved around: • Energizing online and social media marketing communications efforts to develop new client sales funnels. • Researching and formulating sales converting marketing content. • Deploying data analytics to measure and assess campaign success. A term contract promoting business development and brand recognition efforts for one of Canada’s leading executive talent acquisition firms. Key results revolved around: • Energizing online and social media marketing communications efforts to develop new client sales funnels. • Researching and formulating sales converting marketing content. • Deploying data analytics to measure and assess campaign success.



Veritas Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Internship

  • Aug 2015 - Dec 2015

  With a focus on Influencer Marketing, a PR and Marketing agency focusing on raising conversations around client offerings and products across the social media landscape where in an intern role, key duties included: • Monitoring media coverage around clients’ activities and products; assessing market acceptance levels and the overall UX. • Creating marketing, ads and communications plans to elevate referrals, awareness and sales; surpassing all established revenue and ROAS performance metrics. • Contributing new and creative marketing ideas while building media lists for brands including Church and Dwight, Kimberly-Clark, Subway, Disney, Hallmark, Microsoft and Wind. • Maintaining a blogger ambassador program that generated 27,932,909 impressions within one year. • Networking with influential mommy and lifestyle bloggers for the Quebec Ambassadors program and building the framework to expand concept to English language channels. • Designing and managing client events, media tours and round table discussions. Show less



Null Graphic Studio

• Account Coordinator/Copywriter

  • Nov 2013 - Jan 2014

  Preparing copy for clients’ print and digital branding and sales promotion activities, I:• Provided input and guidance to direct marketing campaign development.• Collaborated with the Art Director and graphics team in creation of sales enhancing and brand building promotional materials.• Successfully secured two major accounts based on referrals. • Saw a suite of personal work published in promotional materials for large international grocery names such as Carrefour, Tesco and Kaufland. Show less

• Account Coordinator/Copywriter

  • Nov 2013 - Jan 2014

  Preparing copy for clients’ print and digital branding and sales promotion activities, I:• Provided input and guidance to direct marketing campaign development.• Collaborated with the Art Director and graphics team in creation of sales enhancing and brand building promotional materials.• Successfully secured two major accounts based on referrals. • Saw a suite of personal work published in promotional materials for large international grocery names such as Carrefour, Tesco and Kaufland. Show less



VISIBILITY DIGITAL

• Czechia
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Account Coordinator

  • Sep 2010 - Jun 2011